{"id":1105,"date":"2014-03-31T13:33:27","date_gmt":"2014-03-31T06:33:27","guid":{"rendered":"https:\/\/www.manpham.com\/?p=1105"},"modified":"2014-03-31T13:33:27","modified_gmt":"2014-03-31T06:33:27","slug":"tim-hieu-lam-quen-va-khai-thac-tinh-nang-cua-google-analytics","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/tim-hieu-lam-quen-va-khai-thac-tinh-nang-cua-google-analytics.html","title":{"rendered":"T\u00ecm hi\u1ec3u, l\u00e0m quen v\u00e0 khai th\u00e1c t\u00ednh n\u0103ng c\u1ee7a Google Analytics"},"content":{"rendered":"
L\u00e0m seo, kh\u00f4ng ai l\u00e0 kh\u00f4ng bi\u1ebft \u0111\u1ebfn Google Analytics, \u0111\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho d\u00e2n SEO. Nh\u01b0ng \u0111\u1ed1i v\u1edbi m\u1ed9t v\u00e0i ng\u01b0\u1eddi m\u1edbi v\u00e0o b\u01b0\u1edbc v\u00e0o l\u00e0m SEO th\u00ec c\u00f3 v\u1ebb s\u1ebd h\u01a1i kh\u00f3 kh\u0103n t\u00ed, b\u00e0i vi\u1ebft n\u00e0y m\u00ecnh s\u1ebd gi\u00fap c\u00e1c b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 n\u00e9t nh\u1ea5t v\u1ec1 Google Analytics. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 theo \u00fd mu\u1ed1n c\u1ee7a m\u00ecnh. <\/strong><\/p>\n Tr\u00ean m\u1ea1ng hi\u1ec7n t\u1ea1i c\u0169ng t\u1ed3n t\u1ea1i kh\u00e1 nhi\u1ec1u b\u00e0i vi\u1ebft theo d\u1ea1ng n\u00e0y, nh\u01b0ng k\u1ec3 t\u1eeb l\u1ea7n Google update m\u1edbi nh\u1ea5t th\u00ec nhi\u1ec1u b\u1ea1n c\u00f3 v\u1ebb h\u01a1i l\u00fang t\u00fang trong vi\u1ec7c \u0111i\u1ec1u khi\u1ec3n n\u00f3.<\/p>\n <\/a><\/p>\n N\u1ed9i dung bài vi\u1ebft<\/p> Google Analytics l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website tuy\u1ec7t v\u1eddi d\u00e0nh cho d\u00e2n SEO, n\u00f3 gi\u00fap ng\u01b0\u1eddi l\u00e0m SEO c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t nh\u1ea5t \u0111\u1ed1i v\u1edbi website c\u1ee7a b\u1ea1n. Google t\u00edch h\u1ee3p m\u1ed9t \u0111o\u1ea1n code v\u00e0o website b\u1ea1n, sau \u0111\u00f3 gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t website , c\u00e1c l\u01b0\u1ee3t truy c\u1eadp, l\u01b0\u1ee3t tho\u00e1t, th\u1eddi gian xem trang. Nh\u00ecn chung, n\u00f3 gi\u00fap b\u1ea1n \u0111\u1ec3 ra h\u01b0\u1edbng SEO trong th\u1eddi gian ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n cho website.<\/p>\n Sau khi Google c\u1eadp nh\u1eadt v\u1ea5n \u0111\u1ec1 t\u00e0i kho\u1ea3n theo d\u1ea1ng All in one, ngh\u0129a l\u00e0 1 t\u00e0i kho\u1ea3n cho m\u1ecdi d\u1ecbch v\u1ee5. B\u1ea1n ch\u1ec9 c\u1ea7n c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n email d\u1ea1ng gmail l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 d\u1ecbch v\u1ee5 c\u1ee7a Google r\u1ed3i.<\/p>\n Sau \u0111\u00f3 b\u1ea1n truy c\u1eadp theo \u0111\u1ecba ch\u1ec9 : http:\/\/www.google.com\/analytics<\/a>\u00a0. Sau \u0111\u00f3 b\u1ea5m v\u00e0o \u0110\u0103ng nh\u1eadp\u00a0<\/strong><\/p>\n <\/a><\/p>\n V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 v\u00e0o \u0111\u01b0\u1ee3c giao di\u1ec7n c\u1ee7a Google Analytics r\u1ed3i \u0111\u1ea5y. Gi\u1edd ch\u1ec9 c\u1ea7n add website v\u00e0o n\u1eefa l\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c r\u1ed3i.<\/p>\n <\/a><\/p>\n B\u1ea1n nh\u00ecn tr\u00ean thanh menu, b\u1ea5m v\u00e0o ch\u1eef Qu\u1ea3n tr\u1ecb (Admin n\u1ebfu l\u00e0 ti\u1ebfng anh)<\/p>\n <\/a><\/p>\n Sau \u0111\u00f3 \u1edf ch\u1ed7 T\u00e0i kho\u1ea3n, B\u1ea5m x\u1ed5 xu\u1ed1ng r\u1ed3i ch\u1ecdn T\u1ea1o t\u00e0i kho\u1ea3n m\u1edbi<\/p>\n <\/a><\/p>\n B\u1ea1n ti\u1ebfn h\u00e0nh thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n nh\u01b0 h\u00ecnh b\u00ean d\u01b0\u1edbi<\/p>\n <\/a><\/p>\n Sau khi xong, K\u00e9o xu\u1ed1ng c\u00f9ng b\u1ea5m v\u00e0o Nh\u1eadn ID theo d\u00f5i\u00a0<\/strong><\/p>\n <\/a><\/p>\n \n <\/a><\/p>\n B\u1ea1n s\u1ebd ch\u00fa \u00fd v\u00e0o 2 c\u00e1i m\u0169i t\u00ean m\u00e0 m\u00ecnh \u0111\u00e1nh d\u1ea5u, \u1edf tr\u00ean l\u00e0 ID c\u1ee7a t\u00e0i kho\u1ea3n website \u0111\u00f3, c\u00f2n \u1edf d\u01b0\u1edbi l\u00e0 \u0111o\u1ea1n code m\u00e0 b\u1ea1n s\u1ebd d\u00e1n v\u00e0o website m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 v\u00e0o file header.php c\u1ee7a theme trong wordpress, sau \u0111\u00f3 th\u00eam v\u00e0o, ho\u1eb7c th\u00eam v\u00e0o footer.php c\u0169ng \u0111\u01b0\u1ee3c. Sau khi th\u00eam b\u1ea1n ch\u1edd trong v\u00f2ng 24h \u0111\u1ec3 xem code \u0111\u01b0\u1ee3c th\u1ef1c thi, m\u1eb7c d\u00f9 l\u00fac v\u1eeba add code v\u00e0o l\u00e0 n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c thi r\u1ed3i.<\/p>\n V\u1edbi plugin n\u00e0y b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0a website l\u00ean Google Analytics v\u00e0o, b\u1eb1ng c\u00e1ch add s\u1ed1 ID nh\u01b0 h\u00ecnh tr\u00ean (UA-49545008-1<\/strong>) sau \u0111\u00f3 b\u1ea5m Save l\u00e0 xong. Kh\u00f4ng c\u1ea7n th\u00eam code g\u00ec n\u1eefa \u0111\u00e2u nh\u00e9<\/p>\n <\/a><\/p>\n Plugin n\u00e0y kh\u00e1 hay, n\u00f3 gi\u00fap b\u1ea1n add nguy\u00ean Dashboard c\u1ee7a Google Analytics v\u00e0o Dashboard c\u1ee7a WordPress, b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i truy c\u1eadp v\u00e0o trang ch\u1ee7 c\u1ee7a Google Analytics \u0111\u1ec3 xem ho\u1eb7c b\u1ea1n kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i v\u00e0o Google Anlytics \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n ho\u1eb7c l\u1ea5y code n\u1eefa, plugin n\u00e0y s\u1ebd thay b\u1ea1n l\u00e0m t\u1ea5t c\u1ea3.<\/p>\n Sau khi c\u00e0i \u0111\u1eb7t, menu trong Admin s\u1ebd t\u1ea1o th\u00eam m\u1ed9t c\u00e1i m\u1edbi l\u00e0 Google Analytics<\/strong>\u00a0, B\u1ea5m v\u00e0o Authorize Plugin \u0111\u1ec3 ti\u1ebfn h\u00e0nh \u0111\u1ed3ng b\u1ed9 v\u00e0 t\u1ea1o t\u1ef1 \u0111\u1ed3ng m\u1ed9t t\u00e0i kho\u1ea3n cho website tr\u00ean Google analytics.<\/p>\n <\/a><\/p>\n Sau \u0111\u00f3 b\u1ea5m ti\u1ebfp v\u00e0o\u00a0Get Access Code\u00a0<\/strong>.<\/p>\n <\/a><\/p>\n Sau \u0111\u00f3 \u0111i\u1ec1n t\u00e0i kho\u1ea3n Email c\u1ee7a b\u1ea1n v\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh \u0111\u1ed3ng b\u1ed9, l\u01b0u \u00fd s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n gmail v\u00e0 t\u00e0i kho\u1ea3n n\u00e0y b\u1ea1n d\u00f9ng cho Google Analytics nh\u00e9.<\/p>\n Sau khi \u0111\u0103ng nh\u1eadp, b\u1ea1n b\u1ea5m v\u00e0o Ch\u1ea5p nh\u1eadn<\/p>\n <\/a><\/p>\n L\u00fac n\u00e0y b\u1ea1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c Access code r\u1ed3i \u0111\u1ea5y, b\u1ea1n copy r\u1ed3i d\u00e1n l\u1ea1i v\u00e0o ph\u1ea7n access code \u1edf trang web c\u1ee7a b\u1ea1n<\/p>\n <\/a><\/p>\n Th\u00e0nh qu\u1ea3 l\u00e0 \u0111\u00e2y:<\/p>\nT\u00ecm hi\u1ec3u c\u00e1ch ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u0103ng k\u00fd Google Analytics<\/span><\/h2>\n
C\u00e1ch \u0111\u0103ng k\u00fd Google Analytics<\/span><\/h3>\n
C\u00e1ch th\u00eam website, add code v\u00e0o website<\/span><\/h3>\n
Plugin th\u00eam Google Analytics v\u00e0o WordPress t\u1ef1 \u0111\u1ed9ng v\u00e0 d\u1ec5 d\u00e0ng<\/span><\/h2>\n
Google Analytics<\/a><\/span><\/h3>\n
Google Analytics Dashboard for WP<\/a><\/span><\/h3>\n