{"id":2994,"date":"2022-02-17T21:51:40","date_gmt":"2022-02-17T14:51:40","guid":{"rendered":"https:\/\/www.manpham.com\/?p=2994"},"modified":"2022-02-17T21:51:40","modified_gmt":"2022-02-17T14:51:40","slug":"book-kol","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/book-kol.html","title":{"rendered":"D\u1ecbch v\u1ee5 Book KOL ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 uy t\u00ednh"},"content":{"rendered":"
D\u1ecbch v\u1ee5 Book KOL<\/strong> c\u00e0ng ph\u00e1t tri\u1ec3n v\u1eady c\u00f3 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 uy t\u00edn c\u1ee7a d\u1ecbch v\u1ee5 Book KOL kh\u00f4ng? KOL, Influencer \u0111\u00e3 &\u00a0\u0111ang tr\u1edf th\u00e0nh\u00a0m\u1ed9t\u00a0xu h\u01b0\u1edbng\u00a0truy\u1ec1n th\u00f4ng trong nh\u1eefng n\u0103m\u00a0m\u1edbi \u0111\u00e2y.\u00a0Khi m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn ph\u00e1t tri\u1ec3n, nh\u1eefng KOL c\u00e0ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi h\u00e2m m\u1ed9. Qua \u0111\u00f3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ” ch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng” \u0111\u1ed1i v\u1edbi nh\u1eefng KOL c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u1ed5n \u0111\u1ecbnh.<\/p>\n \u0110\u1ec3\u00a0hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1\u00a0d\u1ecbch v\u1ee5 n\u00e0y\u00a0c\u0169ng gi\u1ed1ng nh\u01b0\u00a0\u0111\u00e2u\u00a0l\u00e0 ti\u00eau ch\u00ed\u00a0nh\u1eadn \u0111\u1ecbnh\u00a0m\u1ed9t\u00a0d\u1ecbch v\u1ee5 Book KOL<\/strong>\u00a0ch\u1ea5t l\u01b0\u1ee3ng\u00a0v\u00e0\u00a0uy t\u00edn<\/strong>, h\u00e3y\u00a0c\u00f9ng v\u1edbi m\u00ecnh\u00a0t\u00ecm hi\u1ec3u ngay trong\u00a0b\u00e0i \u0111\u0103ng\u00a0sau nh\u00e9!<\/p>\n N\u1ed9i dung bài vi\u1ebft<\/p> KOLs<\/strong>\u00a0l\u00e0 t\u1eeb r\u00fat g\u1ecdn\u00a0c\u1ee7a\u00a0Key Opinions Leaders<\/strong>, hay \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng m\u1eddi h\u1ecd tham gia v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ec3 lan r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n \u0110\u1ed9 bao ph\u1ee7, kh\u1ea3 n\u0103ng\u00a0thay \u0111\u1ed5i\u00a0ch\u1ee7 ki\u1ebfn\u00a0ng\u01b0\u1eddi s\u1eed d\u1ee5ng\u00a0&\u00a0s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 3 ti\u00eau ch\u00ed ph\u00e2n lo\u1ea1i KOL. L\u1ef1a ch\u1ecdn KOL ph\u00f9 h\u1ee3p s\u1ebd nhanh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng \u0111\u1eb7t ra nh\u01b0 th\u00f4ng s\u1ed1\u00a0KPI<\/strong>\u00a0v\u1ec1 t\u01b0\u01a1ng t\u00e1c, \u0111\u01a1n h\u00e0ng,.. (Th\u01b0\u1eddng l\u00e0 engagement, people talking about\u2026)<\/p>\nKOLs l\u00e0 g\u00ec?<\/span><\/h2>\n