{"id":2997,"date":"2022-02-17T21:53:53","date_gmt":"2022-02-17T14:53:53","guid":{"rendered":"https:\/\/www.manpham.com\/?p=2997"},"modified":"2022-02-17T21:53:53","modified_gmt":"2022-02-17T14:53:53","slug":"cpas-la-gi","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/cpas-la-gi.html","title":{"rendered":"CPAS l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p><strong>CPAS l\u00e0 g\u00ec &#8211; Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3 <\/strong>\u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 th\u1eafc m\u1eafc c\u1ee7a r\u1ea5t nhi\u1ec1u d\u00e2n marketing. Trong qu\u00e1 tr\u00ecnh l\u00e0m Performance Marketing \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u2013 Facebook CPAS l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p mang \u0111\u1ebfn nhi\u1ec1u t\u00ednh n\u0103ng \u01b0u vi\u1ec7t cho c\u00e1c nh\u00e3n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 t\u0103ng qu\u1ea3ng c\u00e1o. V\u1eady chi ti\u1ebft c\u1ee5 th\u1ec3 ra sao, m\u1eddi b\u1ea1n c\u00f9ng \u0111\u1ecdc b\u00e0i vi\u1ebft b\u00ean d\u01b0\u1edbi nh\u00e9.<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">N\u1ed9i dung b&agrave;i vi\u1ebft<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><ul><li><ul><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><li><\/li><\/ul><\/li><\/ul><\/li><li><\/li><\/ul><\/li><\/ul><\/div>\n<h2 id=\"ftoc-heading-1\" class=\"ftwp-heading\"><span id=\"CPAS_la_gi\"><b>CPAS l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n<p>CPAS\u00a0 l\u00e0 qu\u1ea3ng c\u00e1o c\u1ed9ng t\u00e1c \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft b\u1edfi Collaborative Performance Advertising Solution. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u hay ng\u01b0\u1eddi d\u00f9ng tr\u00ean s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec \u0111\u00e2y l\u00e0 kh\u00e1i ni\u1ec7m kh\u00e1 m\u1edbi m\u1ebb.\u00a0L\u00fd do CPAS \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <strong>qu\u1ea3ng c\u00e1o c\u1ed9ng t\u00e1c<\/strong> l\u00e0 v\u00ec ch\u00fang t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c s\u00e0n giao d\u1ecbch TM\u0110T.<\/p>\n<p>Facebook c\u00f9ng c\u00e1c trang TM\u0110T \u0111\u00e3 cho ra gi\u1ea3i ph\u00e1p Marketing n\u00e0y nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 mua s\u1eafm tr\u00ean c\u00e1c s\u00e0n th\u00f4ng qua vi\u1ec7c qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng (Dynamics Ads).<\/p>\n<p>Vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean Facebook tr\u01b0\u1edbc \u0111\u00e2y g\u1eb7p nhi\u1ec1u \u0111i\u1ec1u kh\u00f3 kh\u0103n b\u1edfi s\u1ef1 gi\u1edbi h\u1ea1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng. Cho \u0111\u1ebfn khi CPAS ra \u0111\u1eddi v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 nh\u1eafm ch\u1ecdn t\u1ec7p kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0o gian h\u00e0ng c\u1ee7a m\u00ecnh, nh\u1eefng ng\u01b0\u1eddi l\u01b0\u1edbt xem s\u1ea3n ph\u1ea9m hay th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng \u0111\u1ec3 gia t\u1eb7ng s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a h\u1ecd.<\/p>\n<p>Tr\u01b0\u1edbc \u0111\u00e2y <strong>Google Analytics<\/strong> hay <strong>Marketing Solution Portal<\/strong> s\u1ebd chia s\u1ebb d\u1eef li\u1ec7u th\u00f4ng qua b\u00e1o c\u00e1o cho c\u00e1c nh\u00e3n h\u00e0ng l\u1edbn tuy nhi\u00ean d\u1eef li\u1ec7u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 real-time. N\u00f3i d\u1ec5 hi\u1ec3u h\u01a1n l\u00e0 d\u1eef li\u1ec7u s\u1ebd b\u1ecb tr\u1ec5 v\u00ec h\u00f4m sau s\u1ebd c\u00f3 k\u1ebft qu\u1ea3 c\u1ee7a ng\u00e0y h\u00f4m tr\u01b0\u1edbc. V\u00e0 \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch s\u1ebd ph\u1ee5 thu\u1ed9c nhi\u1ec1u h\u01a1n v\u00e0o d\u1eef real-time.<\/p>\n<p>N\u0103m 2019 vi\u1ec7c CPAS c\u1ee7a Facebook ra \u0111\u1eddi \u0111\u00e3 gi\u1ea3i quy\u1ebft h\u1ea7u h\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ec3 tr\u00ean. CPAS l\u00e0 g\u00ec c\u00e1c b\u1ea1n c\u0169ng n\u1eafm th\u00f4ng qua \u0111\u1ecbnh ngh\u0129a. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay.<\/p>\n<figure id=\"attachment_3121\" aria-describedby=\"caption-attachment-3121\" style=\"width: 724px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3121\" src=\"https:\/\/vivut.net\/wp-content\/uploads\/2022\/02\/MK-AC-2701-BlogImg-CPA-JT-v2-01.jpg\" alt=\"CPAS l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3\" width=\"724\" height=\"325\" \/><figcaption id=\"caption-attachment-3121\" class=\"wp-caption-text\">CPAS l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n<h2 id=\"ftoc-heading-2\" class=\"ftwp-heading\"><span id=\"CPAS_hoat_dong_nhu_the_nao\"><b>CPAS ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/span><\/h2>\n<p>\u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a CPAS, m\u00ecnh s\u1ebd \u0111\u01b0a ra cho b\u1ea1n m\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3. Tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n mua tivi c\u1ee7a Sony, b\u1ea1n s\u1ebd truy c\u1eadp v\u00e0o gian h\u00e0ng c\u1ee7a Sony tr\u00ean Shopee hay b\u1ea5t k\u00ec 1 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c. Sau m\u1ed9t h\u1ed3i xem x\u00e9t, l\u1ef1a ch\u1ecdn th\u00ec b\u1ea1n ngh\u0129 m\u00ecnh c\u1ea7n th\u00eam th\u1eddi gian c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi mua. Sau \u0111\u00f3 b\u1ea1n t\u1eaft Shopee \u0111i, m\u1edf Facebook, Instagram l\u00ean xem, th\u1eadt t\u00ecnh c\u1edd qu\u1ea3ng c\u00e1o nh\u00e3n h\u00e0ng Sony xu\u1ea5t hi\u1ec7n kh\u1eafp m\u1ecdi n\u01a1i v\u1edbi n\u1ed9i dung l\u00e0 gi\u1edbi thi\u1ec7u cho b\u1ea1n nhi\u1ec1u m\u1eabu tivi kh\u00e1c v\u1edbi m\u1eabu b\u1ea1n xem v\u00e0 t\u00ecm ki\u1ebfm tr\u00ean Shopee l\u00fac \u0111\u1ea7u. L\u00fac n\u00e0y k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u1ec1 m\u1eabu m\u00e3 ho\u1eb7c so s\u00e1nh gi\u00e1 n\u00ean khi b\u1ea1n b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o. L\u1eadp t\u1ee9c b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn trang s\u1ea3n ph\u1ea9m Tivi Sony tr\u00ean Shopee \u0111\u1ec3 mua th\u1eadt d\u1ec5 d\u00e0ng.<\/p>\n<p>B\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y t\u00f2 m\u00f2 t\u1ea1i sao qu\u1ea3ng c\u00e1o c\u1ee7a Sony l\u1ea1i hi\u1ec7n l\u00ean \u0111\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y \u0111\u00fang kh\u00f4ng? \u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t m\u00e0 CPAS mang l\u1ea1i. \u1ede tr\u00ean l\u00e0 h\u00e0nh tr\u00ecnh \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng, v\u1eady c\u00f2n ng\u01b0\u1eddi b\u00e1n th\u00ec sao?<\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 kinh doanh b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c s\u00e0n TM\u0110T, ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o nh\u01b0 Facebook Ads, Google Ads,.. V\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean l\u00e0 c\u00f3 r\u1ea5t \u00edt ng\u01b0\u1eddi mua h\u00e0ng ngay t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean m\u00e0 h\u1ecd c\u00f2n l\u01b0\u1edbt xem r\u1ea5t nhi\u1ec1u ch\u1ed7 \u0111\u1ec3 so s\u00e1nh gi\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Vi\u1ec7c kh\u00e1ch \u0111\u1ebfn gian h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua qu\u1ea3ng c\u00e1o v\u00e0 mua h\u00e0ng \u1edf n\u01a1i kh\u00e1c l\u00e0 \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng. \u0110\u00e2y l\u00e0 kh\u00f3 kh\u0103n v\u00e0 th\u1eed th\u00e1ch r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e3n h\u00e0ng.<\/p>\n<p>CPAS c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n ph\u1ea7n n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 g\u1ea7n h\u01a1n v\u1edbi h\u1ecd. Nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch hi\u1ec7n l\u00ean qu\u1ea3ng c\u00e1o \u0111\u1ec3 th\u00fac \u0111\u1ea9y ti\u1ebfn tr\u00ecnh mua h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<figure id=\"attachment_3128\" aria-describedby=\"caption-attachment-3128\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3128\" src=\"https:\/\/vivut.net\/wp-content\/uploads\/2022\/02\/cpas-la-gi-lam-the-nao-de-su-dung-cpas-1-1024x575-1.jpg\" alt=\"CPAS ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?\" width=\"1024\" height=\"575\" \/><figcaption id=\"caption-attachment-3128\" class=\"wp-caption-text\">CPAS ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/figcaption><\/figure>\n<h2 id=\"ftoc-heading-3\" class=\"ftwp-heading\"><span id=\"Yeu_to_lam_nen_chien_dich_quang_cao_hieu_qua_voi_CPAS_la_gi\"><b>Y\u1ebfu t\u1ed1 l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u1edbi CPAS l\u00e0 g\u00ec?\u00a0<\/b><\/span><\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi CPAS l\u00e0 g\u00ec th\u00ec d\u01b0\u1edbi \u0111\u00e2y b\u00e0i vi\u1ebft s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3.<\/p>\n<p>Vi\u1ec7c t\u1ea1o qu\u1ea3ng c\u00e1o CPAS l\u00e0 \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u00e1ch \u0111\u1ec3 ch\u00fang hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng kh\u00f3 v\u00ec c\u1ea7n nhi\u1ec1u y\u1ebfu t\u1ed1. Giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, x\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m s\u00e1ng t\u1ea1o&#8230; t\u1ea5t c\u1ea3 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<p><strong>Ph\u1ec5u kh\u00e1ch h\u00e0ng<\/strong> (Audience Funnel) v\u00e0 <strong>\u1ea4n ph\u1ea9m s\u00e1ng t\u1ea1o<\/strong> (Creative) \u0111\u00e2y l\u00e0 hai y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn CPAS<\/p>\n<h3><span id=\"Su_dung_CPAS_de_xay_dung_Audience_Funnel\"><b>S\u1eed d\u1ee5ng CPAS \u0111\u1ec3 x\u00e2y d\u1ef1ng Audience Funnel\u00a0<\/b><\/span><\/h3>\n<p>Audience Funnel hay ph\u1ec5u kh\u00e1ch h\u00e0ng l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng c\u00e1ch <strong>s\u1eed d\u1ee5ng m\u1ed9t chu\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/strong> nh\u1eb1m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd (customer journey). \u1ede giai \u0111o\u1ea1n \u0111\u00e0u kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n kh\u00f4ng bi\u1ebft g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m, qua m\u1ed7i t\u1ea7ng c\u1ee7a ph\u1ec5u kh\u00e1ch s\u1ebd hi\u1ec3u th\u00eam v\u1ec1 chi\u1ebfn d\u1ecbch c\u1ee7a ta cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p \u1edf m\u1ed7i t\u1ea7ng r\u1ea5t quan tr\u1ecdng v\u00e0 \u0111i\u1ec1u n\u00e0y CPAS s\u1ebd mang l\u1ea1i cho b\u1ea1n.<\/p>\n<h4><span id=\"Mo_hinh_Audience_Funnel\"><b>M\u00f4 h\u00ecnh Audience Funnel\u00a0<\/b><\/span><\/h4>\n<p>M\u1ed9t m\u00f4 h\u00ecnh Audience Funnel m\u00e0 PMAX \u0111\u00e3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o CPAS nh\u01b0 sau, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00f4ng qua h\u00ecnh \u1ea3nh b\u00ean d\u01b0\u1edbi.<\/p>\n<figure id=\"attachment_3131\" aria-describedby=\"caption-attachment-3131\" style=\"width: 1022px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3131\" src=\"https:\/\/vivut.net\/wp-content\/uploads\/2022\/02\/Screenshot_26.png\" alt=\"M\u00f4 h\u00ecnh Audience Funnel\u00a0\" width=\"1022\" height=\"491\" \/><figcaption id=\"caption-attachment-3131\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh Audience Funnel<\/figcaption><\/figure>\n<h5><span id=\"Ket_nap_Acquire\"><b><i>K\u1ebft n\u1ea1p \u2013 Acquire<\/i><\/b><\/span><\/h5>\n<p>\u0110\u1ea7u v\u00e0o c\u1ee7a ph\u1ec5u kh\u00e1ch h\u00e0ng l\u00e0 User Acquistion hay c\u00f2n g\u1ecdi l\u00e0 chi\u1ebfn d\u1ecbch k\u1ebft n\u1ea1p th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi cho doanh nghi\u1ec7p\/s\u1ea3n ph\u1ea9m. Nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n nghi\u00ean c\u1ee9u h\u00e0nh vi s\u1edf th\u00edch qua \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng \u1ee9ng \u1edf t\u1ea7ng ph\u1ec5u n\u00e0y. Qua \u0111\u00f3 gi\u1ea3i thuy\u1ebft (hypothesis) v\u00e0 s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u (customer insight) s\u1ebd \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng h\u01a1n. S\u1eed d\u1ee5ng A\/B Testing v\u00e0 l\u1ecdc ra t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf t\u1ec7p n\u00e0y l\u00e0 r\u1ea5t l\u1edbn v\u00ec \u0111\u00e2y l\u00e0 t\u1ea7ng \u0111\u1ea7u ti\u00ean c\u1ee7a ph\u1ec5u.<\/p>\n<h5><span id=\"Ban_gia_tang_Upsell\"><b><i>B\u00e1n gia t\u0103ng \u2013 Upsell\u00a0<\/i><\/b><\/span><\/h5>\n<p>T\u1ea1i giai \u0111o\u1ea1n n\u00e0y kh\u00e1ch h\u00e0ng \u0111\u00e3 bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m. L\u00fac n\u00e0y CPAS s\u1ebd x\u00e1c \u0111\u1ecbnh m\u1ed1c th\u1eddi gian t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch trong v\u00f2ng 1 \u0111\u1ebfn 180 gi\u00e2y. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1n gi\u1ea3 \u0111\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h5><span id=\"Chuyen_doi_Convert\"><b><i>Chuy\u1ec3n \u0111\u1ed5i \u2013 Convert\u00a0<\/i><\/b><\/span><\/h5>\n<p>T\u1ea7ng th\u1ee9 3 c\u1ee7a ph\u1ec5u l\u00e0 chuy\u1ec3n \u0111\u1ed5i ngh\u0129a l\u00e0 chi\u1ebfn d\u1ecbch s\u1ebd t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 d\u1eebng l\u1ea1i \u1edf trang s\u1ea3n ph\u1ea9m r\u1ea5t l\u00e2u hay \u0111\u00e3 th\u00eam ch\u00fang v\u00e0o gi\u1ecf h\u00e0ng (Add to Cart \u2013 ATC) nh\u01b0ng v\u00ec m\u1ed9t v\u00e0i l\u00fd do n\u00e0o \u0111\u00f3 ch\u01b0a mua. L\u00fac n\u00e0y s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o nh\u1eafc l\u1ea1i \u0111\u1ec3 \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft, nh\u1eefng n\u1ed9i dung kh\u00e1c nhau k\u00e8m nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn tinh t\u1ebf s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3.<\/p>\n<figure id=\"attachment_3123\" aria-describedby=\"caption-attachment-3123\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3123\" src=\"https:\/\/vivut.net\/wp-content\/uploads\/2022\/02\/13-Interesting-Facebook-Tricks-You-Might-Not-Know.png\" alt=\"Y\u1ebfu t\u1ed1 l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u1edbi CPAS l\u00e0 g\u00ec?\u00a0\" width=\"1600\" height=\"840\" \/><figcaption id=\"caption-attachment-3123\" class=\"wp-caption-text\">Y\u1ebfu t\u1ed1 l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u1edbi CPAS l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<h5><span id=\"Ban_cheo_Cross_sell\"><b><i>B\u00e1n ch\u00e9o \u2013 Cross sell\u00a0<\/i><\/b><\/span><\/h5>\n<p>Cu\u1ed1i c\u00f9ng l\u00e0 chi\u1ebfn d\u1ecbch b\u00e1n ch\u00e9o n\u1eb1m \u1edf t\u1ea7ng cu\u1ed1i c\u00f9ng c\u1ee7a Audience Funnel l\u00e0 Cross sell. Sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m th\u00ec doanh nghi\u1ec7p s\u1ebd gi\u1edbi thi\u1ec7u nh\u1eefng s\u1ea3n ph\u1ea9m li\u00ean quan kh\u00e1c \u0111i\u1ec1u n\u00e0y s\u1ebd k\u00edch th\u00edch h\u1ecd chi th\u00eam ti\u1ec1n<\/p>\n<p>V\u00ed d\u1ee5 b\u1ea1n mua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh r\u1ed3i, h\u1ecd s\u1ebd ph\u00e2n ph\u1ed1i c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o li\u00ean quan nh\u01b0 tai nghe, b\u1ed9 s\u1ea1c nhanh \u0111\u1ebfn b\u1ea1n. \u0110i\u1ec3m l\u01b0u \u00fd \u0111\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch cross sell l\u00e0 th\u1eddi \u0111i\u1ec3m b\u00e1n. Vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua s\u1ea3n ph\u1ea9m \u0111\u1ec3 mua th\u00eam m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a nh\u00e3n h\u00e0ng \u1edf giai \u0111o\u1ea1n cross sell s\u1ebd kh\u00f3 h\u01a1n r\u1ea5t nhi\u1ec1u do tr\u1edf ng\u1ea1i t\u00e2m l\u00ed. V\u1edbi CPAS, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn l\u1ef1a th\u1eddi gian t\u00e1i ti\u1ebfp c\u1eadn (retarget) kh\u00e1ch h\u00e0ng. Theo \u0111\u00f3 ta k\u1ebft h\u1ee3p nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1eddi gian t\u00e1c ti\u1ebfp c\u1eadn h\u1ee3p l\u00ed ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch cross sell n\u00e0o.<\/p>\n<h4><span id=\"Lam_the_nao_de_phan_bo_ngan_sach_cho_Audience_Funnel_hop_ly\"><b>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho Audience Funnel h\u1ee3p l\u00fd\u00a0<\/b><\/span><\/h4>\n<p>Khi b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c CPAS l\u00e0 g\u00ec v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng Audience v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a CPAS l\u00e0 g\u00ec th\u00ec ti\u1ebfp theo b\u1ea1n c\u1ea7n bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.<\/p>\n<p>C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd khi\u1ebfn b\u1ea1n th\u1ea5t v\u1ecdng nh\u01b0ng t\u00f4i v\u1eabn ph\u1ea3i th\u00e0nh th\u1eadt v\u1edbi b\u1ea1n r\u1eb1ng <strong>kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c<\/strong> chung cho t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch. B\u1edfi m\u1ed7i ng\u00e0nh h\u00e0ng, m\u1ed7i s\u1ea3n ph\u1ea9m hay m\u1ed7i Audience Funnel s\u1ebd c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau. Tuy nhi\u00ean, v\u1eabn c\u00f3 m\u1ed9t nguy\u00ean t\u1eafc chung c\u1ed1t l\u00f5i \u0111\u1ec3 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 d\u1ef1a theo \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh cho chi\u1ebfn d\u1ecbch.<\/p>\n<h5><span id=\"Quy_tac_1_Phan_bo_ngan_sach_Audience_Funnel_dua_tren_hieu_qua\"><b><i>Quy t\u1eafc 1: Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch Audience Funnel d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3<\/i><\/b><\/span><\/h5>\n<p>Ng\u00e2n s\u00e1ch ch\u00ednh s\u1ebd d\u00e0nh cho t\u1ec7p kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t nh\u1ea5t l\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1t t\u1eeb 2-3 theo tr\u00ecnh t\u1ef1 t\u1eeb b\u00e9 \u0111\u1ebfn l\u1edbn. Audience Funnel s\u1ebd kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed7i ng\u00e0nh ngh\u1ec1<\/p>\n<h5><span id=\"Quy_tac_2_Ren_luyen_tu_duy_can_bang_pheu\"><b><i>Quy t\u1eafc 2: R\u00e8n luy\u1ec7n t\u01b0 duy c\u00e2n b\u1eb1ng ph\u1ec5u<\/i><\/b><\/span><\/h5>\n<p>N\u00ean quan s\u00e1t \u0111\u1ec3 c\u00e2n b\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ph\u1ec5u tr\u00e1nh t\u00ecnh tr\u1ea1ng ph\u1ec5u b\u1ecb b\u00f3p ph\u1ea7n d\u01b0\u1edbi ho\u1eb7c tr\u00ean hay kh\u00f4ng ch\u1ed1t \u0111\u01b0\u1ee3c c\u00e1c ph\u1ea7n ph\u1ec5u. Kh\u00f4ng n\u00ean d\u1ed3n to\u00e0n b\u1ed9 chi ph\u00ed v\u00e0o 1 ph\u1ec5u hay ch\u1ec9 ch\u0103m ch\u0103m v\u00e0o 1 ph\u1ec5u b\u1ea1n n\u00ean d\u1ef1 tr\u00f9 t\u1ea5t c\u1ea3 c\u00e1c k\u1ebft qu\u1ea3 s\u1ebd x\u1ea3y ra t\u1eeb \u0111\u00f3 chi ti\u1ec1n m\u1ed9t c\u00e1ch th\u00f4ng minh.<\/p>\n<figure id=\"attachment_3130\" aria-describedby=\"caption-attachment-3130\" style=\"width: 884px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3130\" src=\"https:\/\/vivut.net\/wp-content\/uploads\/2022\/02\/A33_full-funnel-marketing-6_1638368208.jpg\" alt=\"CPAS l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3\" width=\"884\" height=\"479\" \/><figcaption id=\"caption-attachment-3130\" class=\"wp-caption-text\">CPAS l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n<h5><span id=\"Quy_tac_3_Biet_cach_thay_doi_ngan_sach_dua_tren_tinh_trang_chien_dich\"><b><i>Quy t\u1eafc 3: Bi\u1ebft c\u00e1ch thay \u0111\u1ed5i ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean t\u00ecnh tr\u1ea1ng chi\u1ebfn d\u1ecbch<\/i><\/b><\/span><\/h5>\n<p>Khi chi\u1ebfn d\u1ecbch di\u1ec5n ra t\u1ea5t c\u1ea3 m\u1ecdi k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u1ec1u s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i v\u00ec m\u1ed7i ng\u00e0y m\u1ed7i giai \u0111o\u1ea1n c\u00e1c bi\u1ebfn s\u1ed1 thay \u0111\u1ed5i li\u00ean t\u1ee5c s\u1ebd \u1ea3nh h\u01b0\u1edfng. \u0110i\u1ec1u m\u1ea5u ch\u1ed1t \u1edf \u0111\u00e2y v\u1eabn n\u00ean ph\u1ea3i ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd vi\u1ec7c l\u1ef1c ch\u1ecdn t\u1ec7p kh\u00e1ch h\u00e0ng, \u0111\u1ec3 ph\u00e2n b\u1ed5 d\u00f2ng ti\u1ec1n cho c\u00e1c t\u1ec7p sao cho ph\u00f9 h\u1ee3p.<\/p>\n<h3><span id=\"An_pham_sang_tao_Creative_trong_CPAS_la_gi\"><b>\u1ea4n ph\u1ea9m s\u00e1ng t\u1ea1o (Creative) trong CPAS l\u00e0 g\u00ec?\u00a0<\/b><\/span><\/h3>\n<p>\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o c\u1ed9ng t\u00e1c, ta c\u00f3 3 lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng ch\u00ednh g\u1ed3m:<\/p>\n<ul>\n<li><strong>Single Image or Video<\/strong>: \u1ede lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng n\u00e0y \u1ea3nh \u0111\u01a1n ho\u1eb7c video s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng c\u00e1p. Nh\u01b0ng qu\u1ea3ng c\u00e1o c\u1ed9ng t\u00e1c c\u1ee7a Facebook kh\u00f4ng khuy\u1ebfn kh\u00edch b\u1ea1n s\u1eed d\u1ee5ng lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng n\u00e0y.<\/li>\n<li><strong>Carousel:<\/strong> Qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n l\u00e0 \u0111\u1ecbnh d\u1ea1ng cho ph\u00e9p b\u1ea1n gi\u1edbi thi\u1ec7u t\u1edbi ng\u01b0\u1eddi xem t\u1ed1i \u0111a 10 h\u00ecnh ho\u1eb7c video trong m\u1ed7i qu\u1ea3ng c\u00e1o. Tu\u1ef3 thu\u1ed9c v\u00e0o giao di\u1ec7n xem c\u1ee7a ng\u01b0\u1eddi d\u00f9ng n\u1ebfu l\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00ec l\u01b0\u1edbt sang ph\u1ea3i \u0111\u1ec3 xem \u1ea3nh ti\u1ebfp theo. C\u00f2n tr\u00ean m\u00e1y t\u00ednh th\u00ec b\u1ea5m v\u00e0i c\u00e1c m\u0169i t\u00ean qua tr\u00e1i ho\u1eb7c ph\u1ea3i.<\/li>\n<li><strong>Collection:<\/strong>\u00a0Facebook Collection l\u00e0 format qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a Facebook. D\u1ea1ng n\u00e0y d\u00e0nh ri\u00eang cho n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng. Th\u01b0\u1eddng c\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh ho\u1eb7c video n\u1eb1m tr\u00ean, k\u00e8m theo 4 h\u00ecnh \u1ea3nh nh\u1ecf n\u1eefa \u1edf ph\u00eda d\u01b0\u1edbi v\u1edbi b\u1ed1 c\u1ee5c d\u1ea1ng l\u01b0\u1edbi. Khi ng\u01b0\u1eddi dung click v\u00e0o s\u1ebd ra giao di\u1ec7n album v\u00e0 khi click v\u00e0o s\u1ea3n ph\u1ea9m trong album b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1edbi website c\u1eeda h\u00e0ng.<\/li>\n<\/ul>\n<figure id=\"attachment_3126\" aria-describedby=\"caption-attachment-3126\" style=\"width: 687px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3126\" src=\"https:\/\/vivut.net\/wp-content\/uploads\/2022\/02\/2021_10_11______02740cb4b82327d71724d7a9ef79d0a9.jpg\" alt=\"\u1ea4n ph\u1ea9m s\u00e1ng t\u1ea1o (Creative) trong CPAS l\u00e0 g\u00ec?\u00a0\" width=\"687\" height=\"458\" \/><figcaption id=\"caption-attachment-3126\" class=\"wp-caption-text\">\u1ea4n ph\u1ea9m s\u00e1ng t\u1ea1o (Creative) trong CPAS l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<p>T\u00f3m l\u1ea1i hi v\u1ecdng v\u1edbi b\u00e0i vi\u1ebft CPAS l\u00e0 g\u00ec &#8211; Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3 \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u ra ph\u1ea7n n\u00e0o v\u1ec1 CPAS. CPAS \u0111\u00e3 v\u00e0 \u0111ang cung c\u1ea5p r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 doanh nghi\u1ec7p n\u1eafm b\u1eaft v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. N\u1ebfu c\u00f2n b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o kh\u00e1c, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi \u0111\u1ec3 Vivut gi\u1ea3i \u0111\u00e1p b\u1ea1n nh\u00e9!<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;2997&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;5&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.2&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 b\\u00e0i vi\\u1ebft post&quot;,&quot;legend&quot;:&quot;4.2\\\/5 - (5 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;CPAS l\\u00e0 g\\u00ec? Y\\u1ebfu t\\u1ed1 n\\u00e0o l\\u00e0m n\\u00ean chi\\u1ebfn d\\u1ecbch CPAS hi\\u1ec7u qu\\u1ea3&quot;,&quot;width&quot;:&quot;119.3&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119.3px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.2\/5 - (5 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>CPAS l\u00e0 g\u00ec &#8211; Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3 \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 th\u1eafc m\u1eafc c\u1ee7a r\u1ea5t nhi\u1ec1u d\u00e2n marketing. Trong qu\u00e1 tr\u00ecnh l\u00e0m Performance Marketing \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u2013 Facebook CPAS l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":2998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"","footnotes":""},"categories":[271],"tags":[276],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPAS l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3 | Man Pham Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manpham.com\/cpas-la-gi.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPAS l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3 | Man Pham Blog\" \/>\n<meta property=\"og:description\" content=\"CPAS l\u00e0 g\u00ec &#8211; Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3 \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 th\u1eafc m\u1eafc c\u1ee7a r\u1ea5t nhi\u1ec1u d\u00e2n marketing. Trong qu\u00e1 tr\u00ecnh l\u00e0m Performance Marketing \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u2013 Facebook CPAS l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manpham.com\/cpas-la-gi.html\" \/>\n<meta property=\"og:site_name\" content=\"Man Pham Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sean.pham.397\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-17T14:53:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/CPA-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"623\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thu H\u00e0\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thu H\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.manpham.com\/cpas-la-gi.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.manpham.com\/cpas-la-gi.html\"},\"author\":{\"name\":\"Thu H\u00e0\",\"@id\":\"https:\/\/www.manpham.com\/#\/schema\/person\/86395a802f3e8d52ec75ede043a48dad\"},\"headline\":\"CPAS l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch CPAS hi\u1ec7u qu\u1ea3\",\"datePublished\":\"2022-02-17T14:53:53+00:00\",\"dateModified\":\"2022-02-17T14:53:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.manpham.com\/cpas-la-gi.html\"},\"wordCount\":3310,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.manpham.com\/#\/schema\/person\/952082eb2ba0ed7889c93be808a333fb\"},\"keywords\":[\"facebook\"],\"articleSection\":[\"Ki\u1ebfn th\u1ee9c Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.manpham.com\/cpas-la-gi.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manpham.com\/cpas-la-gi.html\",\"url\":\"https:\/\/www.manpham.com\/cpas-la-gi.html\",\"name\":\"CPAS l\u00e0 g\u00ec? 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