{"id":3056,"date":"2022-02-17T21:56:25","date_gmt":"2022-02-17T14:56:25","guid":{"rendered":"https:\/\/www.manpham.com\/?p=3056"},"modified":"2022-02-17T21:56:25","modified_gmt":"2022-02-17T14:56:25","slug":"su-khac-biet-giua-quan-he-cong-chung-va-quang-cao","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/su-khac-biet-giua-quan-he-cong-chung-va-quang-cao.html","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Qu\u1ea3ng c\u00e1o"},"content":{"rendered":"<p><strong>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> trong marketing v\u00e0 <strong>qu\u1ea3ng c\u00e1o<\/strong> l\u00e0 m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb tuy nhi\u00ean gi\u1eefa ch\u00fang c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t. T\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec1u th\u00f4ng qua quan h\u1ec7 c\u00f4ng ch\u00fang hay qu\u1ea3ng c\u00e1o. Trong qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch kinh doanh ph\u00e1t tri\u1ec3n th\u00ec c\u00f4ng ch\u00fang l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn doanh ngi\u1ec7p. M\u1ecdi ki\u1ebfn th\u1ee9c trong b\u00e0i n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u th\u00eam v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u00e9!<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">N\u1ed9i dung b&agrave;i vi\u1ebft<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><\/li><li><\/li><\/ul><\/div>\n<h2 class=\"ftwp-heading\"><span id=\"Quan_he_cong_chung_trong_marketing_la_gi\">Quan h\u1ec7 c\u00f4ng ch\u00fang trong marketing l\u00e0 g\u00ec<\/span><\/h2>\n<p>H\u00ecnh \u1ea3nh c\u1ee7a nh\u00e3n hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c quan h\u1ec7 c\u00f4ng ch\u00fang truy\u1ec1n t\u1ea3i th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u00edch h\u1ee3p. M\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 k\u1ebft n\u1ed1i kh\u0103n kh\u00edt hay kh\u00f4ng \u0111\u1ec1u nh\u1edd v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch PR. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ed9i PR ri\u00eang \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c chi\u1ebfn d\u1ecbch di\u1ec5n ra quanh n\u0103m ho\u1eb7c c\u00f3 th\u1ec3 thu\u00ea \u0111\u1ed9i b\u00ean ngo\u00e0i, v\u00e0 t\u1eadn d\u1ee5ng k\u00eanh th\u1ee9 3 c\u00f3 th\u1ec3 m\u1ea5t ph\u00ed ho\u1eb7c kh\u00f4ng. V\u00ec v\u1eady PR marketing th\u1eadt s\u1ef1 r\u1ea5t c\u1ea7n thi\u1ebft trong c\u00f4ng cu\u1ed9c g\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e3n hi\u1ec7u.<\/p>\n<p>Ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng s\u1ebd quan t\u1ea5m \u0111\u1ebfn k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch c\u00f2n ng\u01b0\u1eddi l\u00e0m c\u00f4ng t\u00e1c quan h\u1ec7 c\u00f4ng ch\u00fang l\u1ea1i coi vai tr\u00f2 c\u1ee7a m\u00ecnh l\u00e0 chu\u1ea9n b\u1ecb v\u00e0 cung c\u1ea5p th\u00f4ng tin. Hi\u1ec7n t\u1ea1i \u0111\u00e2y l\u00e0 m\u1ed9t ng\u00e0nh hot v\u00e0 c\u00e1c c\u00f4ng ty c\u0169ng nh\u1eadn ra s\u1ef1 quan tr\u1ecdng c\u1ee7a PR v\u00e0 \u0111ang t\u1ea1o d\u1ef1ng c\u00e1c ph\u00f2ng ban \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.<\/p>\n<figure id=\"attachment_3084\" aria-describedby=\"caption-attachment-3084\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pr-la-gi-nhung-dieu-can-biet-ve-pr.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3084\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pr-la-gi-nhung-dieu-can-biet-ve-pr.jpg\" alt=\"Quan h\u1ec7 c\u00f4ng ch\u00fang trong marketing l\u00e0 g\u00ec\" width=\"690\" height=\"388\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pr-la-gi-nhung-dieu-can-biet-ve-pr.jpg 640w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pr-la-gi-nhung-dieu-can-biet-ve-pr-380x214.jpg 380w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/a><figcaption id=\"caption-attachment-3084\" class=\"wp-caption-text\">Quan h\u1ec7 c\u00f4ng ch\u00fang trong marketing l\u00e0 g\u00ec<\/figcaption><\/figure>\n<h2 id=\"ftoc-heading-2\" class=\"ftwp-heading\"><span id=\"Quang_cao_Advertising_la_gi\">Qu\u1ea3ng c\u00e1o (Advertising) l\u00e0 g\u00ec<\/span><\/h2>\n<p><b>Ads <\/b><i>(advertising)<\/i>\u00a0l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a t\u1ed5 ch\u1ee9c nh\u1eb1m l\u00e0m\u00a0<b>t\u0103ng m\u1ee9c ti\u00eau th\u1ee5<\/b>\u00a0s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. N\u00f3 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3\u00a0<b>k\u00edch th\u00edch nhu c\u1ea7u<\/b>\u00a0v\u00e0\u00a0<b>t\u1ea1o l\u1eadp s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/b>\u00a0h\u00e0ng h\u00f3a.<\/p>\n<p>Qu\u1ea3ng c\u00e1o l\u00e0 h\u00ecnh th\u1ee9c c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Ads s\u1ebd cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u1ea7n thi\u1ebft cho kh\u00e1ch h\u00e0ng nh\u01b0 th\u00f4ng tin s\u1ea3n ph\u1ea9m, s\u1ee7 d\u1ee5ng cho ai, c\u00f4ng d\u1ee5ng v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i li\u00ean quan. Qu\u1ea3ng c\u00e1o v\u1eeba l\u00e0 c\u00f4ng c\u1ee5 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u1eeba \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng ng\u00e0nh.<\/p>\n<figure id=\"attachment_3089\" aria-describedby=\"caption-attachment-3089\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/google-adwords-15.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3089\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/google-adwords-15-650x433.jpg\" alt=\"Qu\u1ea3ng c\u00e1o (Advertising) l\u00e0 g\u00ec\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/google-adwords-15-650x433.jpg 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/google-adwords-15-1024x682.jpg 1024w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/google-adwords-15-768x512.jpg 768w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/google-adwords-15-380x253.jpg 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/google-adwords-15-800x533.jpg 800w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/google-adwords-15.jpg 1030w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><figcaption id=\"caption-attachment-3089\" class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o (Advertising) l\u00e0 g\u00ec<\/figcaption><\/figure>\n<h2 id=\"ftoc-heading-3\" class=\"ftwp-heading\"><span id=\"Quan_he_cong_chung_khac_Quang_cao_nhu_the_nao\">Quan h\u1ec7 c\u00f4ng ch\u00fang kh\u00e1c Qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/h2>\n<p>Ngo\u00e0i kh\u00e1i ni\u1ec7m ho\u00e0n to\u00e0n kh\u00e1c nhau. Ch\u00fang ta ph\u00e2n bi\u1ec7t PR v\u00e0 Qu\u1ea3ng c\u00e1o qua nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n<h3><span id=\"Cac_hoat_dong_chinh\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/span><\/h3>\n<p>\u0110\u1ed1i v\u1edbi <strong>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> trong marketing bao g\u1ed3m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng<\/p>\n<ul>\n<li>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/li>\n<li>H\u1ed7 tr\u1ee3 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n<li>T\u1ea1o hi\u1ec7u \u1ee9ng quan t\u00e2m t\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi trong chi\u1ebfn d\u1ecbch marketing<\/li>\n<li>X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/li>\n<li>T\u00e0i tr\u1ee3 v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n, d\u1ef1 \u00e1n<\/li>\n<li>Quan h\u1ec7 truy\u1ec1n th\u00f4ng<\/li>\n<\/ul>\n<p>C\u00f2n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a<strong> qu\u1ea3ng c\u00e1o<\/strong> l\u00e0:<\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh Social<\/li>\n<li>Qu\u1ea3ng c\u00e1o th\u00f4ng tin \u0111\u1ea1i ch\u00fang: TV, radio, loa ph\u00e1t thanh<\/li>\n<li>T\u1ea1o \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o<\/li>\n<li>Chi\u1ebfn d\u1ecbch email marketing<\/li>\n<\/ul>\n<figure id=\"attachment_3087\" aria-describedby=\"caption-attachment-3087\" style=\"width: 683px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/PR-va-Advertising-1000x600-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3087\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/PR-va-Advertising-1000x600-1-650x390.png\" alt=\"Quan h\u1ec7 c\u00f4ng ch\u00fang kh\u00e1c Qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o?\" width=\"683\" height=\"410\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/PR-va-Advertising-1000x600-1-650x390.png 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/PR-va-Advertising-1000x600-1-768x461.png 768w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/PR-va-Advertising-1000x600-1-300x180.png 300w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/PR-va-Advertising-1000x600-1-380x228.png 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/PR-va-Advertising-1000x600-1-560x336.png 560w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/PR-va-Advertising-1000x600-1-800x480.png 800w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/PR-va-Advertising-1000x600-1.png 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><figcaption id=\"caption-attachment-3087\" class=\"wp-caption-text\">Quan h\u1ec7 c\u00f4ng ch\u00fang kh\u00e1c Qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o?<\/figcaption><\/figure>\n<h3><span id=\"Doi_tuong_tiep_can\">\u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn<\/span><\/h3>\n<p>C\u00e1c c\u01a1 quan b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng, ch\u00ednh ph\u1ee7, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c b\u00ean li\u00ean quan l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh m\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang h\u01b0\u1edbng t\u1edbi trong c\u00e1c chi\u1ebfn d\u1ecbch. C\u00f2n qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. Bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h3><span id=\"Kha_nang_sang_tao\">Kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o<\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1ch th\u1ee9c truy\u1ec1n t\u1ea3i v\u00e0 c\u00f4ng c\u1ee5 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p n\u00ean ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o ph\u1ea3i lu\u00f4n s\u00e1ng t\u1ea1o, thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n \u0111\u1ea1t. Qu\u1ea3ng c\u00e1o ti\u00eau t\u1ed1n r\u1ea5t nhi\u1ec1u chi phi c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua n\u1ed9i dung, \u1ea5n ph\u1ea9m, chi ph\u00ed s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng, v\u00ec v\u1eady ph\u1ea3i th\u1eadt c\u1ea9n tr\u1ecdng. Nh\u1eefng thay \u0111\u1ed5i trong x\u00e3 h\u1ed9i c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o. C\u00e1c c\u00e2u n\u00f3i t\u1ea1o n\u00ean trend hay viral n\u1ebfu bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng t\u1ed1t qu\u1ea3ng c\u00e1o s\u1ebd r\u1ea5t nhanh chi\u1ebfm h\u1eefu t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. V\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y bu\u1ed9c ng\u01b0\u1eddi l\u00e0m ph\u1ea3i t\u00ecm hi\u1ec3u th\u00f4ng tin, n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ef1c k\u00ec nh\u1ea1y b\u00e9n v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i Quan h\u1ec7 c\u00f4ng ch\u00fang trong marketing, th\u01b0\u1eddng s\u1ebd ph\u1ea3i theo \u0111\u00fang v\u1edbi nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p, chi\u1ebfn d\u1ecbch mu\u1ed1n truy\u1ec1n th\u00f4ng t\u1edbi kh\u00e1ch h\u00e0ng. B\u00e0i \u0111\u0103ng c\u1ed1 \u0111\u1ecbnh, n\u1ed9i dung theo h\u00ecnh th\u1ee9c t\u1ea3 ch\u00e2n, ch\u00ednh x\u00e1c.<\/p>\n<h3><span id=\"Chi_phi\">Chi ph\u00ed<\/span><\/h3>\n<p>Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 t\u1eadn d\u1ee5ng b\u00ean th\u1ee9 3 c\u00f3 th\u1ec3 tr\u1ea3 ph\u00ed ho\u1eb7c kh\u00f4ng \u0111\u1ec3 xu\u1ea5t hi\u1ec7n. N\u1ebfu chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n t\u1ea1o n\u00ean t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh b\u00e1o ch\u00ed, social media s\u1ebd \u0111\u1ed3ng lo\u1ea1t \u0111\u01b0a tin. L\u00fac n\u00e0y th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 s\u1ebd \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00f9ng \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ec3 c\u00f3 th\u1ec3 khai th\u00e1c t\u1ed1t .<\/p>\n<p>Qu\u1ea3ng c\u00e1o c\u00e1i t\u00ean \u0111\u00e3 n\u00f3i l\u00ean t\u1ea5t c\u1ea3 \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c m\u1ea5t ph\u00ed th\u1eadm ch\u00ed chi ph\u00ed c\u00f3 th\u1ec3 r\u1ea5t l\u1edbn. C\u00f4ng ty s\u1ebd ph\u1ea3i thu\u00ea m\u1ed9t b\u00ean kh\u00e1c chuy\u00ean s\u1ea3n xu\u1ea5t quay v\u00e0 d\u1ef1ng l\u00ean 1 qu\u1ea3ng c\u00e1o &#8220;x\u1ecbn&#8221; truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u00e0 ch\u00fang ta mu\u1ed1n \u0111\u1ed3ng th\u1eddi ph\u1ea3i b\u1eaft m\u1eaft v\u00e0 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n<h3><span id=\"Hinh_thuc_ket_noi\">H\u00ecnh th\u1ee9c k\u1ebft n\u1ed1i<\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t 1 chi\u1ec1u, ng\u01b0\u1eddi d\u00f9ng s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p t\u1eeb doanh nghi\u1ec7p th\u00f4ng qua qu\u1ea3ng c\u00e1o. C\u00f2n quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c qua l\u1ea1i gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. T\u1ea1i \u0111\u00e2y doanh nghi\u1ec7p l\u1eafng nghe, th\u1ea5u hi\u1ec3u \u0111\u1ec3 x\u1eed l\u00fd nh\u1eefng th\u1eafc m\u1eafc v\u1ec1 d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m cung c\u1ea5p cho c\u00f4ng ch\u00fang<\/p>\n<h3><span id=\"Do_tin_cay\">\u0110\u1ed9 tin c\u1eady<\/span><\/h3>\n<p>PR lu\u00f4n c\u00f3 \u0111\u1ed9 tin c\u1eady cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o l\u00e0 l\u1eddi n\u00f3i t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t v\u1eady n\u00ean s\u1ebd kh\u00f4ng \u0111\u00e1ng tin nh\u01b0 ki\u1ec3u &#8220;M\u00e8o khen m\u00e8o d\u00e0i \u0111u\u00f4i&#8221;. Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f3 c\u00f3 ni\u1ec1m tin v\u00e0o doanh nghi\u1ec7p v\u00ec ch\u1eb3ng ai b\u1ea3o \u0111\u1ed3 c\u1ee7a m\u00ecnh l\u00e0 h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng c\u1ea3. C\u00f2n PR l\u00e0 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u1ee7a KOL c\u00f3 ki\u1ebfn th\u1ee9c hay c\u00f3 chuy\u00ean m\u00f4n trong l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3. Nh\u00f3m ng\u01b0\u1eddi n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m nh\u1ea5t \u0111\u1ecbnh, h\u1ecd c\u0169ng s\u1ebd quy\u1ebft \u0111\u1ecbnh k\u1ef9 khi truy\u1ec1n th\u00f4ng cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1edfi m\u1ed7i l\u1eddi h\u1ecd n\u00f3i ra \u0111\u1ec1u ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m. Vi\u1ec7c s\u1eed d\u1ee5ng h\u1ecd s\u1ebd t\u0103ng hi\u1ec7u qu\u1ea3, \u0111\u1ed9 tin c\u1eady th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng.<\/p>\n<h3><span id=\"Kha_nang_kiem_soat\">Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t<\/span><\/h3>\n<p>C\u00e1c th\u00f4ng tin n\u1ed9i dung truy\u1ec1n t\u1ea3i doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n trong Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00ec n\u00f3 qua b\u00ean th\u1ee9 3. Nh\u1eefng r\u1ee7i ro truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 doanh nghi\u1ec7p ph\u1ea3i d\u1ef1 tr\u00f9 nh\u1eefng ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/p>\n<p>Qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n t\u1ea3i tr\u1ef1c ti\u1ebfp t\u1eeb doanh nghi\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ki\u1ec3m so\u00e1t, n\u1eafm b\u1eaft r\u1ee7i ro \u0111\u1ec3 l\u00ean gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c khi g\u1eb7p s\u1ef1 c\u1ed1.<\/p>\n<h2 id=\"ftoc-heading-4\" class=\"ftwp-heading\"><span id=\"Vai_tro_cua_quan_he_cong_chung\">Vai tr\u00f2 c\u1ee7a quan h\u1ec7 c\u00f4ng ch\u00fang<\/span><\/h2>\n<p>Quan h\u1ec7 c\u00f4ng ch\u00fang trong marketing kh\u00f4ng ch\u1ec9 l\u00e0 tuy\u00ean truy\u1ec1n, t\u1ee9c l\u00e0 c\u00f3 nhi\u1ec7m v\u1ee5 \u0111\u1ea3m b\u1ea3o ch\u1ed7 \u0111\u0103ng t\u1ea3i (ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ed7 ph\u1ea3i tr\u1ea3 ti\u1ec1n) tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n in \u1ea5n, truy\u1ec1n thanh v\u00e0 truy\u1ec1n h\u00ecnh \u0111\u1ec3 c\u1ed5 \u0111\u1ed9ng hay gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m hay m\u1ed9t con ng\u01b0\u1eddi, m\u00e0 c\u00f2n c\u00f3 c\u00e1c vai tr\u00f2 :<\/p>\n<ul>\n<li>Gi\u00fap \u0111\u1ee1 vi\u1ec7c gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a m\u1edbi<\/li>\n<li>H\u1ed7 tr\u1ee3 vi\u1ec7c n\u1eafm r\u00f5 r\u00e0ng l\u1ea1i v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ti\u00eau bi\u1ec3u;<\/li>\n<li>T\u1ea1o s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m;<\/li>\n<li>\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng nh\u00f3m k\u1ebft qu\u1ea3 tr\u01b0\u1edbc m\u1eaft nh\u1ea5t \u0111\u1ecbnh;<\/li>\n<li>T\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty b\u1eb1ng c\u00e1ch t\u1ea1o n\u00ean nh\u1eefng \u00fd ngh\u0129 t\u1ed1t \u0111\u1eb9p v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a n\u00f3.<\/li>\n<\/ul>\n<p>\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t m\u00e0 PR mang l\u1ea1i l\u00e0 th\u00f4ng qua m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1edbi thi\u1ec7u lu\u00f4n c\u00e1c s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<p><strong>Corporate PR:<\/strong> gi\u00fap \u0111\u1ee1 x\u00e2y d\u1ef1ng nh\u00e3n hi\u1ec7u v\u00e0 gi\u00fap \u0111\u1ee1 truy\u1ec1n th\u00f4ng marketing h\u00ecnh \u1ea3nh c\u00f4ng ty, t\u01b0 v\u1ea5n cho l\u00e3nh \u0111\u1ea1o c\u00f4ng ty.<\/p>\n<p><strong>Finacial PR:<\/strong> truy\u1ec1n th\u00f4ng cho c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty v\u00e0 n\u1ed5i b\u1eadt c\u00e1c ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 \u0111\u1ebfn doanh nghi\u1ec7p.<\/p>\n<p><strong>Human resource PR:<\/strong> x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, \u0111\u1ea9y m\u1ea1nh quan h\u1ec7 b\u00ean trong doanh nghi\u1ec7p v\u00e0 n\u1ed5i b\u1eadt ngu\u1ed3n nh\u00e2n c\u00f4ng \u1edf ngo\u00e0i.<\/p>\n<figure id=\"attachment_3091\" aria-describedby=\"caption-attachment-3091\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2017-02-01-at-2.43.49-PM-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3091\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2017-02-01-at-2.43.49-PM-1-650x367.png\" alt=\"Vai tr\u00f2 c\u1ee7a quan h\u1ec7 c\u00f4ng ch\u00fang\" width=\"701\" height=\"396\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2017-02-01-at-2.43.49-PM-1-650x367.png 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2017-02-01-at-2.43.49-PM-1-1024x579.png 1024w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2017-02-01-at-2.43.49-PM-1-768x434.png 768w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2017-02-01-at-2.43.49-PM-1-380x215.png 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2017-02-01-at-2.43.49-PM-1-800x452.png 800w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2017-02-01-at-2.43.49-PM-1.png 1148w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><figcaption id=\"caption-attachment-3091\" class=\"wp-caption-text\">Vai tr\u00f2 c\u1ee7a quan h\u1ec7 c\u00f4ng ch\u00fang<\/figcaption><\/figure>\n<h2 id=\"ftoc-heading-5\" class=\"ftwp-heading\"><span id=\"Cac_nhom_doi_tuong_trong_quan_he_cong_chung\">C\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng trong quan h\u1ec7 c\u00f4ng ch\u00fang<\/span><\/h2>\n<p>C\u0103n b\u1ea3n c\u00f3 10 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh trong quan h\u1ec7 c\u00f4ng ch\u00fang.\u00a0 Tuy nhi\u00ean vi\u1ec7c k\u1ebft h\u1ee3p hay d\u00f9ng ri\u00eang l\u1ebb \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o \u0111\u1ec1u ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a doanh nghi\u1ec7p<\/p>\n<ul>\n<li>C\u00f4ng \u0111\u1ed3ng<\/li>\n<li>Nh\u00e2n s\u1ef1<\/li>\n<li>Nh\u00e2n s\u1ef1 ti\u1ec1m n\u0103ng<\/li>\n<li>Nh\u00e0 ph\u00e2n ph\u1ed1i d\u1ecbch v\u1ee5, nguy\u00ean nhi\u00ean v\u1eadt li\u1ec7u<\/li>\n<li>Ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1n t\u1ec7<\/li>\n<li>Nh\u00e0 ph\u00e2n ph\u1ed1i<\/li>\n<li>Kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng<\/li>\n<li>Nh\u00f3m \u1ea3nh h\u01b0\u1edfng d\u01b0 lu\u1eadn<\/li>\n<li>C\u00e1c t\u1eadp \u0111o\u00e0n, hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i<\/li>\n<li>Nh\u00f3m truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang<\/li>\n<\/ul>\n<figure id=\"attachment_3090\" aria-describedby=\"caption-attachment-3090\" style=\"width: 704px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/OhZLedQ.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3090\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/OhZLedQ.jpg\" alt=\"C\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng trong quan h\u1ec7 c\u00f4ng ch\u00fang\" width=\"704\" height=\"396\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/OhZLedQ.jpg 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/OhZLedQ-380x214.jpg 380w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/a><figcaption id=\"caption-attachment-3090\" class=\"wp-caption-text\">C\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng trong quan h\u1ec7 c\u00f4ng ch\u00fang<\/figcaption><\/figure>\n<p>Trong marketing, quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a d\u1ef1a tr\u00ean c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean. \u0110\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n c\u00f4ng c\u1ee5 PR h\u1ee3p l\u00fd cho t\u1eebng chi\u1ebfn d\u1ecbch marketing m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n.<\/p>\n<p>Th\u00f4ng qua b\u00e0i vi\u1ebft S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Qu\u1ea3ng c\u00e1o \u1edf tr\u00ean c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u1ea7n n\u00e0o ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang sao \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t cho doanh nghi\u1ec7p nh\u00e9.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;3056&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 b\\u00e0i vi\\u1ebft post&quot;,&quot;legend&quot;:&quot;4.7\\\/5 - (4 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;S\\u1ef1 kh\\u00e1c bi\\u1ec7t gi\\u1eefa Quan h\\u1ec7 c\\u00f4ng ch\\u00fang v\\u00e0 Qu\\u1ea3ng c\\u00e1o&quot;,&quot;width&quot;:&quot;133.8&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div 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