{"id":3075,"date":"2022-02-17T21:57:20","date_gmt":"2022-02-17T14:57:20","guid":{"rendered":"https:\/\/www.manpham.com\/?p=3075"},"modified":"2022-02-17T21:57:20","modified_gmt":"2022-02-17T14:57:20","slug":"nang-luc-cot-loi-va-di-san-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/nang-luc-cot-loi-va-di-san-thuong-hieu.html","title":{"rendered":"N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i v\u00e0 di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i v\u00e0 di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Th\u1ea5t b\u1ea1i c\u1ee7a doanh nghi\u1ec7p l\u00e0 khi h\u1ecd kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c l\u1ed1i \u0111i cho m\u00ecnh cho th\u1eddi gian ti\u1ebfp theo v\u00e0 l\u00fac n\u00e0y c\u1ea7n nh\u1ea5t l\u00e0 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i \u0111\u1ec3 v\u1ef1c d\u1eady. V\u1eady khi th\u00e0nh c\u00f4ng th\u00ec doanh nghi\u1ec7p c\u00f3 \u0111\u1ed1i m\u1eb7t v\u1edbi \u0111i\u1ec1u g\u00ec kh\u00f4ng c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh l\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t b\u1edfi nh\u1eefng \u0111\u1ed1i th\u1ee7 xung quanh. Doanh nghi\u1ec7p s\u1ebd b\u1ecb cu\u1ed1n theo \u00e1nh s\u00e1ng h\u00e0o quang khi h\u1ecd th\u00e0nh c\u00f4ng qu\u00e1 s\u1edbm v\u00e0 b\u1ea5t ng\u1edd. V\u00e0 h\u1ecd th\u01b0\u1eddng qu\u00ean r\u1eb1ng n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i m\u1edbi ch\u00ednh l\u00e0 di s\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/p>\n

L\u1ee3i \u00edch ng\u1eafn h\u1ea1n v\u00e0 t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n

N\u0103m 1978 Jon Crawford m\u1ed9t tay ch\u01a1i guitar bass \u0111\u00e3 s\u00e1ng l\u1eadp ban nh\u1ea1c rock c\u00f3 t\u00ean l\u00e0 Berlin. H\u1ecd ch\u1eb3ng quan t\u00e2m \u0111\u1ebfn b\u1ea3ng x\u1ebfp h\u1ea1ng hay b\u1ea5t k\u00ec th\u00e0nh t\u00edch n\u00e0o c\u0169ng nh\u01b0 ai \u0111ang theo d\u00f5i v\u00e0 l\u1eafng nghe h\u1ecd. H\u1ecd ch\u1ec9 mu\u1ed1n s\u1ed1ng v\u1edbi \u0111am m\u00ea c\u1ee7a m\u00ecnh l\u00e0 \u0111\u01b0\u1ee3c \u1ea5y v\u1eady m\u00e0 b\u00e0i h\u00e1t c\u1ee7a h\u1ecd l\u1ea1i tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn c\u1ee7a h\u1ecd l\u1ea1i l\u00e0 m\u1ed9t b\u00e0i h\u00e1t v\u1ec1 t\u00ecnh y\u00eau: \u201cYou take my breath away\u201d. M\u1ed9t ban nh\u1ea1c Rock l\u1ea1i n\u1ed5i ti\u1ebfng v\u1ec1 m\u1ed9t b\u00e0i h\u00e1t t\u00ecnh y\u00eau.<\/p>\n

Ng\u00e0y nay ai c\u0169ng bi\u1ebft \u0111\u1ebfn Starbucks \u00f4ng l\u1edbn d\u1eabn \u0111\u1ea7u trong ngh\u00e0ng c\u00e0 ph\u00ea v\u00e0 h\u1ec7 th\u1ed1ng chu\u1ed7i c\u1eeda h\u00e0ng r\u1ed9ng kh\u1eafp th\u1ebf gi\u01a1i. Nh\u01b0ng ban \u0111\u1ea7u h\u1ecd ch\u1ec9 l\u00e0 c\u1eeda h\u00e0ng nh\u1ecf b\u00e1n c\u00e0 ph\u00ea b\u00ecnh th\u01b0\u1eddng \u1edf th\u00e0nh ph\u1ed1 Seattle c\u1ee7a M\u1ef9. H\u1ecd b\u00e1n nh\u1eefng ly c\u00e0 ph\u00ea Espresso mang phong c\u00e1ch Italy v\u00e0 \u0111\u00e2y l\u00e0 nh\u1eefng ly c\u00e0 ph\u00ea \u0111\u1eadm \u0111\u1eb7c mang \u0111\u1eadm d\u1ea5u \u1ea5n thu\u1ea7n tu\u00fd. \u1ea4y v\u1eady m\u00e0 s\u1ea3n ph\u1ea9m t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng nh\u01b0 b\u00e2y gi\u1edd c\u1ee7a h\u1ecd l\u1ea1i l\u00e0 Frappuccino. \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i n\u01b0\u1edbc \u00e9p t\u1ed5ng h\u1ee3p hoa qu\u1ea3 v\u00e0 s\u1eefa pha m\u00f9i c\u00e0 ph\u00ea. N\u00f3 th\u01a1m ngon v\u00e0 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng. Th\u1eadm ch\u00ed t\u1ea1p ch\u00ed Business Week c\u00f2n b\u00ecnh ch\u1ecdn Frappuccino l\u00e0 s\u1ea3n ph\u1ea9m n\u01b0\u1edbc u\u1ed1ng xu\u1ea5t s\u1eafc nh\u1ea5t c\u1ee7a n\u0103m 1996.<\/p>\n

\"N\u0103ng<\/a>
N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i v\u00e0 di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n

Quay l\u1ea1i c\u00e2u chuy\u1ec7n v\u1ec1 b\u00e0i h\u00e1t \u201cTake my breath away\u201d c\u1ee7a ban nh\u1ea1c Berlin \u0111\u00e3 n\u00f3i \u1edf tr\u00ean. Ban nh\u1ea1c n\u00e0y nh\u1eefng t\u01b0\u1edfng s\u1ebd r\u1ea5t ph\u00e1t tri\u1ec3n sau b\u00e0i hit \u0111\u00f3 nh\u01b0ng l\u1ea1i s\u1ee5p \u0111\u1ed5 sau \u0111\u00f3 kh\u00f4ng l\u00e2u. Ch\u00ednh c\u00e1i b\u00f3ng c\u1ee7a Take my breath away qu\u00e1 l\u1edbn khi\u1ebfn kh\u00f4ng c\u00f3 b\u00e0i h\u00e1t n\u00e0o sau \u0111\u00f3 c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt h\u01a1n. Nh\u1eefng ng\u01b0\u1eddi fan ru\u1ed9t tr\u01b0\u1edbc \u0111\u00e2y quay l\u01b0ng v\u00ec ngh\u0129 l\u00e0 ban nh\u1ea1c \u0111\u00e3 thay \u0111\u1ed5i phong c\u00e1cc. Nh\u1eefng kh\u00e1c gi\u1ea3 m\u1edbi s\u1ebd l\u1ea7m t\u01b0\u1edfng t\u00ecnh y\u00eau nh\u1eb9 nh\u00e0ng s\u1ebd l\u00e0 phong c\u00e1ch ch\u00ednh. \u0110i\u1ec1u n\u00e0y khi\u1ebfn 1 ban nh\u1ea1c Rock loay hoay trong vi\u1ec7c n\u00ean l\u00e0m g\u00ec ti\u1ebfp theo.<\/p>\n

B\u1ea3o t\u1ed3n di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f3, ph\u00e1t tri\u1ec3n di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi nh\u01b0ng kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea3n s\u1eafc g\u1ed1c ban \u0111\u1ea7u l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c v\u00f4 c\u00f9ng l\u1edbn<\/em><\/strong><\/p>\n

Trong l\u0129nh v\u1ef1c g\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c gi\u1eef v\u1eefng b\u1ea3n s\u1eafc \u0111\u1ec3 kinh doanh l\u00e2u d\u00e0i l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. Vi\u1ec7c thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch ng\u1eafn h\u1ea1n trong kinh doanh v\u00e0 gi\u1eef v\u1eefng b\u1ea3n s\u1eafc \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i th\u1eadt s\u1ef1 l\u00e0 th\u1eed th\u00e1ch r\u1ea5t l\u1edbn.<\/p>\n

Starbucks \u0111\u00e3 thu v\u1ec1 h\u01a1n 10% doanh thu tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ch\u1ec9 d\u1ef1a v\u00e0o \u0111\u1ed3 u\u1ed1ng Frappuccino. Ch\u1ee7 t\u1ecbch Starbucks Howard Schultz c\u0169ng ph\u1ea3n \u0111\u1ed1i k\u1ecbch li\u1ec7t \u00fd t\u01b0\u1edfng v\u1ec1 n\u01b0\u1edbc hoa qu\u1ea3 pha s\u1eefa Frappuccino. \u00d4ng s\u1ee3 lo\u1ea1i n\u01b0\u1edbc u\u1ed1ng n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 to\u00e0n v\u1eb9n c\u1ee7a nh\u1eefng ly c\u00e0 ph\u00ea nguy\u00ean b\u1ea3n Starbucks. Tuy nhi\u00ean \u00f4ng kh\u00f4ng th\u1ec3 n\u00e0o t\u1eeb ch\u1ed1i l\u1ee3i nhu\u1eadn m\u00e0 th\u1ee9c u\u1ed1ng n\u00e0y \u0111em l\u1ea1i v\u00ec qu\u1ea3 th\u1ef1c v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m best saller c\u1ee7a Starbucks. V\u00e0 c\u0169ng nh\u1edd v\u00e0o m\u00f3n \u0111\u1ed3 u\u1ed1ng n\u00e0y nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn Starbucks v\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u0169ng kh\u00f4ng v\u00ec \u0111i\u1ec1u \u0111\u00f3 m\u00e0 r\u1eddi \u0111i.<\/p>\n

T\u1ea5t nhi\u00eau \u00edt nhi\u1ec1u g\u00ec Starbucks \u0111\u00e3 \u0111\u00e1nh m\u1ea5t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u l\u00e0 c\u00e0 ph\u00ea nguy\u00ean b\u1ea3n, ch\u1ec9 u\u1ed1ng trong c\u1ed1c s\u1ee9 v\u00e0 kh\u00f4ng gian \u0111\u1eadm m\u00f9i c\u00e0 ph\u00ea<\/p>\n

\"L\u1ee3i<\/a>
L\u1ee3i \u00edch ng\u1eafn h\u1ea1n v\u00e0 t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n

B\u1ea3o t\u1ed3n v\u00e0 ph\u00e1t tri\u1ec3n di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n

Qua hai c\u00e2u chuy\u1ec7n tr\u00ean r\u00f5 r\u00e0ng c\u00f3 nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 kh\u00f4ng? T\u1ea1i sao l\u1ea1i c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nh\u01b0 v\u1eady? Frappuccino c\u00f3 mang c\u00e1i h\u1ed3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Starbucks \u0111i kh\u00f4ng? Hay n\u1ebfu Berlin s\u00e1ng t\u00e1c th\u00eam nhi\u1ec1u b\u00e0i mang phong c\u00e1ch t\u01b0\u01a1ng t\u1ef1 \u201cTake my breath away\u201d th\u00ec c\u00f3 th\u00e0nh c\u00f4ng v\u00e0 kh\u00f4ng s\u1ee5p \u0111\u1ed5 kh\u00f4ng. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o ch\u00ednh kh\u00e1n gi\u1ea3, kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.\u00a0Theo thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ban nh\u1ea1c Berlin \u0111\u00e3 kh\u00f4ng th\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb d\u00f2ng nh\u1ea1c c\u1ee7a m\u00ecnh t\u1eeb Rock Metal sang d\u00f2ng Balllad. \u201cKh\u00e1ch h\u00e0ng trung th\u00e0nh\u201d c\u1ee7a Rock b\u1ecf \u0111i c\u00f2n \u201ckh\u00e1ch h\u00e0ng m\u1edbi\u201d kh\u00f4ng c\u00f3 \u0111\u00e3 \u0111\u1ea9y Berlin t\u1eeb \u0111\u1ec9nh cao vinh quang xu\u1ed1ng v\u1ef1c th\u1eb3m s\u1ee5p \u0111\u1ed5.<\/p>\n

\u201cB\u1ea7u kh\u00f4ng kh\u00ed ch\u00fang t\u00f4i t\u1ea1o ra trong c\u1eeda h\u00e0ng c\u0169ng g\u00f3p ph\u1ea7n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng c\u00e0 ph\u00ea. Nh\u1ea5t l\u00e0 h\u01b0\u01a1ng c\u00e0 ph\u00ea \u2013 \u0111\u1eadm \u0111\u00e0, n\u1ed3ng n\u00e0n, b\u00ed \u1ea9n v\u00e0 kh\u01a1i g\u1ee3i. M\u00f9i h\u01b0\u01a1ng c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u00fd \u1ee9c nhi\u1ec1u h\u01a1n b\u1ea5t k\u1ef3 m\u1ed9t gi\u00e1c quan n\u00e0o kh\u00e1c\u201d.<\/p>\n

Qua hai c\u00e2u chuy\u1ec7n tr\u00ean ch\u00fang ph\u1ea3n \u00e1nh ph\u1ea7n n\u00e0o s\u1ef1 \u0111\u1ea5u tranh gi\u1eb1ng x\u00e9 gi\u1eefa gi\u00e1 tr\u1ecb b\u1ea3n s\u1eafc v\u00e0 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng kinh doanh. \u0110\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111i\u1ec1u n\u00e0y s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n c\u00f2n v\u1edbi nh\u1eefng doanh nghi\u1ec7p m\u00e0 b\u1ea3n s\u1eafc t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u cho h\u1ecd th\u00ec \u0111i\u1ec1u n\u00e0y v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. \u0110i m\u00e3i trong m\u1ed9t l\u1ed1i m\u00f2n kh\u00f4ng ph\u00e1t tri\u1ec3n hay ph\u00e1t tri\u1ec3n sang h\u01b0\u01a1ng kh\u00e1c b\u1ecf ho\u00e0n to\u00e0n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Vi\u1ec7c gi\u1eef g\u00ecn di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f3, ph\u00e1t tri\u1ec3n di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi, nh\u01b0ng kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea3n s\u1eafc g\u1ed1c ban \u0111\u1ea7u l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c v\u00f4 c\u00f9ng l\u1edbn.<\/p>\n

So v\u1edbi nh\u1eefng g\u00ec m\u00e0 Howard Schultz \u0111\u00e3 m\u00f4 t\u1ea3 trong cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng c\u1ee7a t\u00f4i mang t\u00ean \u201cD\u1ed1c h\u1ebft tr\u00e1i tim\u201d. th\u00ec Starbuck th\u01a1m l\u1eebng m\u00f9i c\u00e0 ph\u00ea \u0111\u1eadm \u0111\u1eb7c, kh\u00f4ng gian c\u00e0 ph\u00ea \u201c\u0111\u1eadm \u0111\u00e0 n\u1ed3ng n\u00e0n b\u00ed \u1ea9n\u201d. Hi\u1ec7n t\u1ea1i di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Starbucks \u0111\u00e3 \u201cbay theo\u201d chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m nh\u1eb1m h\u01b0\u1edbng t\u1edbi s\u1ed1 \u0111\u00f4ng \u0111\u1ea1i tr\u00e0, d\u1ec5 t\u00ednh v\u00e0 \u0111a s\u1ed1 ch\u1ec9 c\u1ea7n m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb9p, m\u1ed9t c\u00e1i t\u00ean s\u00e0nh \u0111i\u1ec7u \u0111\u1ec3 ng\u1ed3i, check in v\u00e0 selfie. Nh\u01b0ng th\u1eadt s\u1ef1 s\u1ef1 thay \u0111\u1ed5i n\u00e0y v\u1eabn \u0111em l\u1ea1i doanh thu cao ng\u1ea5t ng\u01b0\u1ee1ng v\u00e0 Starbucks v\u1eabn l\u00e0 \u00f4ng tr\u00f9m trong ng\u00e0nh c\u00e0 ph\u00ea v\u00e0 khi\u1ebfn r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 kh\u00e1c ph\u1ea3i d\u00e8 ch\u1eebng.<\/p>\n

\"B\u1ea3o<\/a>
B\u1ea3o t\u1ed3n v\u00e0 ph\u00e1t tri\u1ec3n di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n

Song \u0111\u1ed1i v\u1edbi c\u00e1 nh\u00e2n t\u00f4i, Starbucks \u0111\u00e3 \u201cb\u00e1n \u0111i\u201d di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh m\u00ecnh. H\u1ecd, suy cho c\u00f9ng, \u0111ang tr\u1edf th\u00e0nh m\u1ed9t Berlin trong \u00e2m nh\u1ea1c m\u1ea5t r\u1ed3i, m\u1eb7c d\u00f9 h\u1ecd v\u1eabn \u0111ang tr\u00ean \u0111\u1ec9nh th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c chu\u1ed7i qu\u00e1n c\u00e0 ph\u00ea.<\/p>\n\n\n

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\n 4.3\/5 - (6 votes) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i v\u00e0 di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Th\u1ea5t b\u1ea1i c\u1ee7a doanh nghi\u1ec7p l\u00e0 khi h\u1ecd kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c l\u1ed1i \u0111i cho m\u00ecnh cho th\u1eddi gian ti\u1ebfp theo v\u00e0 l\u00fac n\u00e0y c\u1ea7n nh\u1ea5t l\u00e0 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i \u0111\u1ec3 v\u1ef1c d\u1eady. V\u1eady khi th\u00e0nh c\u00f4ng th\u00ec doanh nghi\u1ec7p c\u00f3 \u0111\u1ed1i m\u1eb7t v\u1edbi […]<\/p>\n","protected":false},"author":44,"featured_media":3112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"","footnotes":""},"categories":[271],"tags":[],"yoast_head":"\nN\u0103ng l\u1ef1c c\u1ed1t l\u00f5i v\u00e0 di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u | Man Pham Blog<\/title>\n<meta name=\"description\" content=\"N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i v\u00e0 di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 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