{"id":3209,"date":"2022-02-18T22:52:21","date_gmt":"2022-02-18T15:52:21","guid":{"rendered":"https:\/\/www.manpham.com\/?p=3209"},"modified":"2022-02-18T22:52:21","modified_gmt":"2022-02-18T15:52:21","slug":"bitis-marketing","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/bitis-marketing.html","title":{"rendered":"Biti\u2019s th\u1eafng l\u1edbn nh\u1edd chi\u00eau b\u00e0i viral kh\u00f4n kh\u00e9o"},"content":{"rendered":"<p><strong>M\u1ed9t trong nh\u1eefng case study \u0111\u00e1ng h\u1ecdc h\u1ecfi trong ng\u00e0nh kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Biti&#8217;s. M\u1ed9t c\u00fa l\u1ed9i ng\u01b0\u1ee3c d\u00f2ng ngo\u1ea1n m\u1ee5c cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eafp &#8220;bay m\u00e0u&#8221;. C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch Ng\u01b0\u1eddi Vi\u1ec7t d\u00f9ng h\u00e0ng Vi\u1ec7t<\/strong><\/p>\n<p>C\u00f3 ph\u1ea3i g\u1ea7n 2 th\u1eadp k\u1ec9 qua, \u1ea7n \u0111\u1ea7u ti\u00ean, th\u01b0\u01a1ng hi\u1ec7u Biti\u2019s m\u1edbi l\u1ea1i \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam nh\u1eafc t\u1edbi nhi\u1ec1u nh\u01b0 v\u1eady. Ch\u1eafc h\u1eb3n ai c\u0169ng s\u1ebd \u0111\u00e3 nghe qua c\u00e2u logan &#8220;N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t&#8221;. Bitis \u0111\u00e3 t\u1eebng l\u00e0m m\u01b0a l\u00e0m gi\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng gi\u00e0y d\u00e9p \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho h\u1ecdc sinh v\u1edbi \u0111\u1ed9 b\u1ec1n cao k\u00e8m m\u00e0u s\u1eafc b\u1eaft m\u1eaft. Tuy nhi\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 \u0111i v\u00e0o l\u1ed1i m\u00f2n v\u00e0 khi th\u1ecb tr\u01b0\u1edfng m\u1edf c\u1eeda. C\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i ho\u00e0 nh\u1eadp v\u00e0o n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng chung th\u00ec Bitis \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 b\u1ecb xo\u00e1 s\u1ed5. \u1ea4y v\u1eady m\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m Biti\u2019s Hunter ra \u0111\u1eddi c\u00f9ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9t ph\u00e1. \u0110\u00e3 t\u1ea1o ra cu\u1ed9c c\u00e1ch m\u1ea1ng thay m\u00e1u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">N\u1ed9i dung b&agrave;i vi\u1ebft<\/p><ul class=\"toc_list\"><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><\/ul><\/li><li><\/li><\/ul><\/div>\n<h2><span id=\"CAU_CHUYEN_CUA_BITIS_PHAN_CHIM_CUA_TANG_BANG_NOI\">C\u00c2U CHUY\u1ec6N C\u1ee6A BITI\u2019S \u2013 PH\u1ea6N CH\u00ccM C\u1ee6A T\u1ea2NG B\u0102NG N\u1ed4I<\/span><\/h2>\n<h3><span id=\"Khoi_Nguon\">Kh\u1edfi Ngu\u1ed3n<\/span><\/h3>\n<p>B\u1eaft ngu\u1ed3n t\u1eeb 2 t\u1ed5 h\u1ee3p s\u1ea3n xu\u1ea5t l\u00e0 B\u00ccnh Ti\u00ean v\u00e0 V\u1ea1n Th\u00e0nh t\u1ea1i qu\u1eadn 6, S\u00e0i G\u00f2n v\u00e0o n\u0103m 1982. L\u00fac n\u00e0y v\u1edbi d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t d\u00e9p cao su \u0111\u01a1n gi\u1ea3n c\u00f9ng 20 c\u00f4ng nh\u00e2n. M\u00e3i \u0111\u1ebfn n\u0103m 1986 hai c\u01a1 s\u1edf n\u00e0y x\u00e1c l\u1eadp h\u00e0nh h\u1ee3p t\u00e1c x\u00e3 cao su B\u00ecnh Ti\u00ean. Chuy\u00ean s\u1ea3n xu\u1ea5t gi\u00e0y d\u00e9p ch\u1ea5t l\u01b0\u1ee3ng cao ti\u00eau th\u1ee5 trong n\u01b0\u1edbc v\u00e0 xu\u1ea5t kh\u1ea9u sang th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng \u00c2u v\u00e0 T\u00e2y \u00c2u. C\u00e1i t\u00ean Biti\u2019s l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u00e1i t\u00ean B\u00ecnh Ti\u00ean n\u00e0y.<\/p>\n<p>Sau \u0111\u00f3 th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i k\u00e9o theo nh\u1eefng bi\u1ebfn \u0111\u1ed9ng v\u00e0 cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb gi\u00e0y d\u00e9p x\u1ed1p Th\u00e1i Lan, Trung Qu\u1ed1c. Hai\u00a0v\u1ee3 ch\u1ed3ng l\u00e0 ch\u1ee7 t\u1ecbch H\u0110QT c\u1ee7a Biti\u2019s sang \u0110\u00e0i Loan t\u00ecm c\u01a1 h\u1ed9i m\u1edbi v\u00e0 nh\u1eadn th\u1ea5y lo\u1ea1i d\u00e9p x\u1ed1p l\u00e0m b\u1eb1ng h\u1ea1t nh\u1ef1a EVA c\u00f3 th\u1ec3 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi d\u00e9p x\u1ed1p \u0111ang th\u1ecbnh h\u00e0nh trong n\u01b0\u1edbc. V\u1ee3 ch\u1ed3ng \u00f4ng quy\u1ebft \u0111\u1ecbnh t\u00ecm hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7 EVA v\u00e0 mua d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t mang v\u1ec1 Vi\u1ec7t Nam.<\/p>\n<p>V\u00e0 th\u1ecb tr\u01b0\u1eddng Bitis h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 Trung Qu\u1ed1c. Khi m\u1edbi b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c c\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean \u00f4ng Th\u00e0nh l\u00e0m \u0111\u00f3 l\u00e0 \u0111\u0103ng k\u00fd ngay v\u00e0 b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u (\u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e3n hi\u1ec7u Cafe nh\u01b0 Trung Nguy\u00ean c\u1ee7a Vi\u1ec7t Nam kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c v\u00e0 g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u trong giai \u0111o\u1ea1n sau n\u00e0y)<\/p>\n<figure id=\"attachment_3225\" aria-describedby=\"caption-attachment-3225\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/photo1616464436989-1616464437157259116464.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3225\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/photo1616464436989-1616464437157259116464.jpg\" alt=\"Kh\u1edfi Ngu\u1ed3n\" width=\"712\" height=\"445\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/photo1616464436989-1616464437157259116464.jpg 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/photo1616464436989-1616464437157259116464-380x237.jpg 380w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/a><figcaption id=\"caption-attachment-3225\" class=\"wp-caption-text\">Kh\u1edfi Ngu\u1ed3n<\/figcaption><\/figure>\n<h3><span id=\"Chien_Luoc_Dung\">Chi\u1ebfn L\u01b0\u1ee3c \u0110\u00fang<\/span><\/h3>\n<p>Ph\u1ea3i k\u1ec3 \u0111\u1ebfn ch\u00ednh s\u00e1ch m\u1ed9t gi\u00e1 \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng an t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 h\u00e0ng \u0111\u1ec3u h\u00e0ng nh\u00e1i&#8230;<\/p>\n<p>V\u1edbi th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn, Biti\u2019s t\u1ed5 ch\u1ee9c h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ch\u00e2n r\u1ebft t\u1eeb t\u1ed5ng \u0111\u1ea1i l\u00fd \u0111\u1ebfn \u0111\u1ea1i l\u00fd kinh doanh \u0111\u1ec3 ph\u1ee7 d\u00e0y v\u00e0 hi\u1ec7n di\u1ec7n kh\u1eafp n\u01a1i t\u1eeb V\u00e2n Nam, Tr\u00f9ng Kh\u00e1nh, Qu\u1ea3ng T\u00e2y, Qu\u1ea3ng \u0110\u00f4ng, \u2026\u0111\u1ebfn c\u1ea3 B\u1eafc Kinh, Th\u01b0\u1ee3ng H\u1ea3i.<\/p>\n<p>Ng\u01b0\u1eddi Trung Qu\u1ed1c r\u1ea5t th\u00edch t\u1ee5 h\u1ecdp \u1edf n\u01a1i \u0111\u00f4ng ng\u01b0\u1eddi, v\u00e0 h\u1ecd c\u0169ng c\u00f3 nhu c\u1ea7u di chuy\u1ec3n r\u1ea5t nhi\u1ec1u v\u1eady n\u00ean h\u1ed9i ch\u1ee3 l\u00e0 n\u01a1i Bitis ch\u1ecdn \u0111\u1ec3 qu\u1ea3ng c\u00e1o. V\u1edbi m\u1ee9c chi ph\u00ed th\u1ea5p c\u00f9ng s\u1ef1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh doanh thu b\u00ecnh qu\u00e2n h\u00e0ng n\u0103m t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c c\u1ee7a Biti\u2019s \u0111\u1ea1t kho\u1ea3ng 30%. Ri\u00eang khu v\u1ef1c T\u00e2y Nam chi\u1ebfm t\u1edbi 80% t\u1ed5ng doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c.<\/p>\n<figure id=\"attachment_3230\" aria-describedby=\"caption-attachment-3230\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/maxresdefault-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3230\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/maxresdefault-6-650x366.jpg\" alt=\"\u0110\u1ec9nh Cao V\u00e0 H\u00e0o Quang\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/maxresdefault-6-650x366.jpg 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/maxresdefault-6-1024x576.jpg 1024w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/maxresdefault-6-768x432.jpg 768w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/maxresdefault-6-380x214.jpg 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/maxresdefault-6-800x450.jpg 800w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/maxresdefault-6-1160x653.jpg 1160w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/maxresdefault-6.jpg 1280w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-3230\" class=\"wp-caption-text\">\u0110\u1ec9nh Cao V\u00e0 H\u00e0o Quang<\/figcaption><\/figure>\n<p>T\u1ea1i Vi\u1ec7t Nam Biti&#8217;s l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng th\u1eddi trang trong l\u00f2ng th\u1ebf h\u1ec7 7x.9x hay k\u1ec3 c\u1ea3 9x v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m si\u00eau b\u1ec1n v\u00e0 nh\u1eb9.<\/p>\n<p>Cho \u0111\u1ebfn h\u00f4m nay Biti&#8217;s chi\u1ebfm 15% th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u1edbi doanh thu n\u1ed9i \u0111\u1ecba 1.000 t\u1ef7 \u0111\u1ed3ng con s\u1ed1 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch n\u0103m 2012. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba theo Biti\u2019s chia s\u1ebb \u0111\u1ea1t m\u1ee9c kho\u1ea3ng 20%\/n\u0103m. \u0110i\u1ec1u n\u00e0y c\u0169ng khi\u1ebfn Biti&#8217;s tr\u1edf th\u00e0nh doanh nghi\u1ec7p da gi\u00e0y h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<h3><span id=\"Thuc_Te\">Th\u1ef1c T\u1ebf<\/span><\/h3>\n<p>Theo s\u1ed1 li\u1ec7u t\u1eeb Hi\u1ec7p h\u1ed9i Da gi\u00e0y, T\u00fai x\u00e1ch Vi\u1ec7t Nam (Lefaso) cho th\u1ea5y n\u0103m 2015, kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u gi\u00e0y d\u00e9p, t\u00fai x\u00e1ch \u0111\u1ea1t 14,95 t\u1ef7 USD nh\u01b0ng kh\u1ed1i doanh nghi\u1ec7p c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i (FDI) chi\u1ebfm t\u1edbi 78,6%, doanh nghi\u1ec7p n\u1ed9i ch\u1ec9 chi\u1ebfm h\u01a1n 21%.<\/p>\n<p>Trong \u0111\u00f3. kim ng\u1ea1ch th\u1ef1c nh\u1eadn do l\u00e0m gia c\u00f4ng ch\u1ec9 b\u1eb1ng 20 -25% gi\u00e1 b\u00e1n -&gt; th\u1ef1c ch\u1ea5t = 21% x 14,95 t\u1ef7 x 25% = 784 tri\u1ec7u USD x 15% th\u1ecb ph\u1ea7n = 2,352 t\u1ef7 VN\u0110.<\/p>\n<h3><span id=\"Thoi_Ky_Suy_Thoai\">Th\u1eddi K\u1ef3 Suy Tho\u00e1i<\/span><\/h3>\n<p>Kinh t\u1ebf h\u1ed9i nh\u1eadp m\u1edf c\u1eeda, Vi\u1ec7t Nam cho t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111\u1ebfn kinh doanh \u0111\u1ec3 m\u1edf r\u1ed9ng h\u01a1n v\u1ec1 kinh t\u1ebf v\u00e0o n\u0103m 2000. Th\u00ec l\u00fac n\u00e0y Bitis \u0111\u1ee9ng tr\u01b0\u1edbc th\u00e1ch th\u1ee9c ph\u1ea3i c\u1ea1nh tranh v\u1edbi nh\u00e3n hi\u1ec7u gi\u00e0y \u0111\u00ecnh \u0111\u00e1m th\u1ebf gi\u1edbi nh\u01b0 Nike, Adidas&#8230; V\u1edbi s\u1ee9c \u00e9p c\u1ee7a th\u1ecb tr\u01b0\u1eddng, k\u00e8m s\u1ef1 h\u1ea1n ch\u1ebf v\u1ec1 m\u1eabu m\u00e3 l\u1eabn t\u00e2m l\u00fd s\u00ednh ngo\u1ea1i c\u1ee7a ngo\u00e0i Vi\u1ec7t. Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u0169ng thay \u0111\u1ed5i t\u1eeb d\u00e9p sandal sang gi\u00e0y th\u1ec3 thao sneaker khi\u1ebfn Biti\u2019s ho\u00e0n to\u00e0n \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c chi\u1ebfn v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u qu\u1ed1c t\u1ebf. Th\u1ecb ph\u1ea7n m\u1ea5t, kinh doanh v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n l\u00e0m cho Biti\u2019s b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n suy tho\u00e1i tr\u1ea7m tr\u1ecdng. Biti\u2019s c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n!<\/p>\n<h2><span id=\"BITIS_VA_CUOC_CACH_MANG_TRUYEN_THONG_THAY_MAU_THUONG_HIEU\">BITI\u2019S V\u00c0 CU\u1ed8C C\u00c1CH M\u1ea0NG TRUY\u1ec0N TH\u00d4NG THAY M\u00c1U TH\u01af\u01a0NG HI\u1ec6U<\/span><\/h2>\n<p>Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng KOL th\u00f4ng minh k\u00e8m chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng &#8220;Ng\u01b0\u1eddi Vi\u1ec7t d\u00f9ng h\u00e0ng Vi\u1ec7t&#8221;. \u0110\u00e3 t\u1ea1o ra ti\u1ebfng vang r\u1ea5t l\u1edbn bom ng\u01b0\u1ee3c v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><strong>C\u00e2u chuy\u1ec7n v\u1ec1 Biti\u2019s trong nh\u1eefng ng\u00e0y qua, l\u00e0m t\u00f4i nh\u1edb \u0111\u1ebfn c\u00e1ch m\u00e0 ng\u00e0y x\u01b0a Nike \u0111\u00e3 l\u00e0m chi\u1ebfn l\u01b0\u1ee3c.<\/strong><\/p>\n<p>Nike t\u1eebng c\u00f3 doanh thu n\u0103m 1983 l\u00ean \u0111\u1ebfn 867 tri\u1ec7u USD nh\u1edd v\u00e0o d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ea1y b\u1ed9 v\u00e0o nh\u1eefng th\u1eadp ni\u00ean 70.<\/p>\n<p>Sau khi th\u1ecb tr\u01b0\u1eddng gi\u00e0y ch\u1ea1y b\u1ed9 b\u00e3o h\u00f2a khi\u1ebfn doanh thu gi\u1ea3m s\u00fat. Doanh thu ghi nh\u1eadn v\u00e0o n\u0103m 1984 c\u00f2n ch\u01b0a \u0111\u1ebfn 1 tri\u1ec7u USD, ch\u1ec9 sau 1 n\u0103m doanh thu gi\u1ea3m 867 l\u1ea7n, v\u00e0 qu\u1ef9 I n\u0103m \u0111\u00f3 h\u00e3ng ghi nh\u1eadn kho\u1ea3n thua l\u1ed7 \u0111\u1ea7u ti\u00ean.<\/p>\n<figure id=\"attachment_3229\" aria-describedby=\"caption-attachment-3229\" style=\"width: 734px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pasted-image-0-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3229\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pasted-image-0-1-650x361.png\" alt=\"Biti\u2019s th\u1eafng l\u1edbn nh\u1edd chi\u00eau b\u00e0i viral kh\u00f4n kh\u00e9o\" width=\"734\" height=\"408\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pasted-image-0-1-650x361.png 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pasted-image-0-1-1024x569.png 1024w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pasted-image-0-1-768x427.png 768w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pasted-image-0-1-1536x853.png 1536w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pasted-image-0-1-380x211.png 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pasted-image-0-1-800x445.png 800w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pasted-image-0-1-1160x645.png 1160w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pasted-image-0-1.png 1600w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/a><figcaption id=\"caption-attachment-3229\" class=\"wp-caption-text\">Biti\u2019s th\u1eafng l\u1edbn nh\u1edd chi\u00eau b\u00e0i viral kh\u00f4n kh\u00e9o<\/figcaption><\/figure>\n<p><strong><em>Quy\u1ebft \u0110\u1ecbnh \u0110\u1ec3 \u0110\u1eddi C\u1ee7a Nike<\/em><\/strong><\/p>\n<p>Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh gi\u1ea3m s\u00fat qu\u00e1 nhi\u1ec1u v\u1ec1 doanh thu ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra Nike, Phil Knight \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi m\u1ed9t c\u1ea7u th\u1ee7 c\u00f3 ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh ng\u00f4i sao l\u1edbn. \u0110i\u1ec1u m\u00e0 h\u00e3ng mu\u1ed1n h\u01b0\u1edbng t\u1edbi l\u00e0 g\u1eafn ch\u1eb7t s\u1ea3n ph\u1ea9m v\u1edbi th\u1ea7n t\u01b0\u1ee3ng n\u00e0y c\u00f9ng nh\u1eefng n\u00e9t t\u00ednh c\u00e1ch, phong th\u00e1i th\u1eddi trang g\u1eafn li\u1ec1n v\u1edbi Nike \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 k\u00e8m theo \u0111\u00f3 l\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn.<\/p>\n<p>Nike \u0111\u00e3 ch\u1ecdn Michael Jordan tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 Nike ho\u00e0n to\u00e0n \u0111\u00fang \u0111\u1eafn khi Michael Jordan th\u1ef1c s\u1ef1 b\u00f9ng n\u1ed5 trong m\u00f9a gi\u1ea3i 1984-1985 v\u00e0 khi\u1ebfn doanh s\u1ed1 c\u1ee7a h\u00e3ng b\u1eadt t\u0103ng m\u1ea1nh. K\u1ebft th\u00fac n\u0103m 1984, doanh thu c\u1ee7a Nike \u0111\u1ea1t 900 tri\u1ec7u USD. \u0110\u1ebfn n\u0103m 1997, khi Jordan nh\u1eadn danh hi\u1ec7u v\u00f4 \u0111\u1ecbch th\u1ee9 5 trong s\u1ef1 nghi\u1ec7p b\u00f3ng r\u1ed5 nh\u00e0 ngh\u1ec1 c\u1ee7a m\u00ecnh, doanh thu c\u1ee7a Nike c\u00e1n m\u1ed1c 9,19 t\u1ef7 USD.<\/p>\n<p><strong>C\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng n\u00e0o gi\u1eefa Nike v\u00e0 Biti\u2019s Hunter?<\/strong><\/p>\n<p>Li\u1ec7u c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng n\u00e0o kh\u00f4ng khi Biti&#8217;s Hunter c\u0169ng ch\u1ecdn S\u01a1n T\u00f9ng MTP l\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n cho d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y. S\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb theo c\u00e1ch c\u0169 t\u00ednh l\u00e0 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m hay gieo v\u00e0o \u0111\u1ea7u kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ea3n ph\u1ea9m thu\u1ea7n Vi\u1ec7t, b\u1ec1n, ch\u1eafc ch\u1eafn. H\u1ecd s\u1eed d\u1ee5ng KOL \u0111ang th\u00e0nh c\u00f4ng v\u00e0 c\u00f3 s\u1ee9c h\u00fat nh\u1ea5t nh\u00ec t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 qu\u1ea3n b\u00e1. Li\u1ec7u Biti\u2019s c\u00f3 kh\u00f3 kh\u0103n trong nh\u1eefng b\u01b0\u1edbc \u0111i ti\u1ebfp theo!?\u2026<\/p>\n<h3><span id=\"Bitis_Da_Thuc_Hien_Chien_Luoc_Truyen_Thong_Nhu_The_Nao\">Biti\u2019s \u0110\u00e3 Th\u1ef1c Hi\u1ec7n Chi\u1ebfn L\u01b0\u1ee3c Truy\u1ec1n Th\u00f4ng Nh\u01b0 Th\u1ebf N\u00e0o?<\/span><\/h3>\n<p>Chi\u1ebfn l\u01b0\u1ee3c Biti&#8217;s \u00e1p d\u1ee5ng l\u00e0 c\u00f4ng th\u1ee9c truy\u1ec1n th\u00f4ng AIDA cho xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh.<\/p>\n<figure id=\"attachment_3227\" aria-describedby=\"caption-attachment-3227\" style=\"width: 691px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/chien-luoc-marketing-dua-bitis-vuc-day-va-thanh-cong-vang-doi-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3227\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/chien-luoc-marketing-dua-bitis-vuc-day-va-thanh-cong-vang-doi-1.jpg\" alt=\"BITI\u2019S V\u00c0 CU\u1ed8C C\u00c1CH M\u1ea0NG TRUY\u1ec0N TH\u00d4NG THAY M\u00c1U TH\u01af\u01a0NG HI\u1ec6U\" width=\"691\" height=\"388\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/chien-luoc-marketing-dua-bitis-vuc-day-va-thanh-cong-vang-doi-1.jpg 600w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/chien-luoc-marketing-dua-bitis-vuc-day-va-thanh-cong-vang-doi-1-380x213.jpg 380w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/a><figcaption id=\"caption-attachment-3227\" class=\"wp-caption-text\">BITI\u2019S V\u00c0 CU\u1ed8C C\u00c1CH M\u1ea0NG TRUY\u1ec0N TH\u00d4NG THAY M\u00c1U TH\u01af\u01a0NG HI\u1ec6U<\/figcaption><\/figure>\n<p><strong>Awareness: (G\u00e2y ch\u00fa \u00fd)<\/strong><\/p>\n<p>Video Viral l\u00e0 th\u1ee9 m\u00e0 Bitis h\u01b0\u1edbng \u0111\u1ebfn \u0111\u00f3 l\u00e0 MV \u201cL\u1ea1c Tr\u00f4i\u201d c\u1ee7a S\u01a1n T\u00f9ng MTP v\u00e0 MV \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d c\u1ee7a Sobin Ho\u00e0ng S\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a Biti\u2019s nh\u1eafm v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1, g\u00e2y ch\u00fa \u00fd \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m m\u1edbi. M\u1ee5c ti\u00eau: ng\u01b0\u1eddi ng\u01b0\u1eddi nh\u00e0 nh\u00e0 bi\u1ebft \u0111\u1ebfn v\u00e0 n\u00f3i v\u1ec1 Biti\u2019s Hunter<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t v\u1edbi s\u1ef1 lan t\u1ecfa c\u1ee7a MV \u201cL\u1ea1c tr\u00f4i\u201d h\u01a1n 17 tri\u1ec7u l\u01b0\u1ee3t xem sau 4 ng\u00e0y \u0111\u0103ng t\u1ea3i c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh Biti\u2019s \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u ti\u00ean n\u00e0y. Ch\u1ec9 c\u1ea7n seeding, v\u00e0i c\u00e2u kh\u00edch \u0111\u1ebfn anti fan c\u1ee7a S\u01a1n T\u00f9ng \u201cS\u01a1n T\u00f9ng m\u1eb7c \u0111\u1ed3 c\u1ed5 trang nh\u01b0ng l\u1ea1i \u0111i gi\u00e0y sneaker\u201d, cu\u1ed9c chi\u1ebfn s\u1ebd b\u00f9ng n\u1ed5 gi\u1eefa fan v\u00e0 anti fan, v\u00e0 ch\u1eb3ng kh\u00f3 kh\u0103n g\u00ec \u0111\u1ec3 m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c viral, nh\u00e0 nh\u00e0 ng\u01b0\u1eddi ng\u01b0\u1eddi ch\u00fa \u00fd \u0111\u1ebfn Biti\u2019s.<\/p>\n<p><strong>Interest (G\u00e2y th\u00edch th\u00fa \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m)<\/strong><\/p>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng k\u00eanh KOL cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ed3ng th\u1eddi ng\u01b0\u1eddi Bitis ch\u1ecdn l\u1ea1i c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u01a1n, b\u1ea5t k\u00ec tr\u1ea1ng th\u00e1i, c\u00e2u n\u00f3i, h\u00e0nh \u0111\u1ed9ng n\u00e0o c\u1ee7a S\u01a1n T\u00f9ng c\u0169ng \u0111\u01b0\u1ee3c c\u00e1nh b\u00e1o ch\u00ed s\u0103n \u0111\u00f3n.<\/p>\n<p>Ti\u1ebfp theo \u0111\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u c\u00e1c ng\u00f4i sao, th\u1ea7n t\u01b0\u1ee3ng Hot tr\u00ean m\u1ea1ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m Bitis Hunter. \u0110i\u1ec1u n\u00e0y khi\u1ebfn Biti\u2019s \u0111\u00e3 educate th\u1ecb tr\u01b0\u1eddng, t\u1ea1o th\u00e0nh m\u1ed9t tr\u00e0o l\u01b0u \u0111i gi\u00e0y m\u1edbi.<\/p>\n<p><strong>Desire (K\u00edch th\u00edch, mong mu\u1ed1n, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng)<\/strong><\/p>\n<p>L\u00fac n\u00e0y Biti\u2019s s\u1eed d\u1ee5ng h\u00e0ng lo\u1ea1t c\u00e1c b\u00e0i PR cho chi\u1ebfn l\u01b0\u1ee3c k\u00edch th\u00edch nhu c\u1ea7u, mong mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean c\u1ef1c \u0111\u1ec9nh<\/p>\n<p>\u0110\u1ea7u ti\u00ean l\u00e0 c\u00e1c b\u00e0i PR ng\u1ea7m, \u0111\u00e1nh v\u00e0o l\u00f2ng y\u00eau n\u01b0\u1edbc: Xu\u1ea5t kh\u1ea9u da gi\u00e0y top \u0111\u1ea7u th\u1ebf gi\u1edbi, nh\u01b0ng ng\u01b0\u1eddi Vi\u1ec7t \u0111ang ng\u00e0y c\u00e0ng \u00edt \u0111i gi\u00e0y Vi\u1ec7t. S\u1eafp t\u1edbi \u0111\u00e2y h\u1ec7 th\u1ed1ng Metro Cash &amp; Carry v\u00e0 Big C \u0111\u00e3 ho\u00e0n to\u00e0n thu\u1ed9c v\u1ec1 c\u00e1c t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb Th\u00e1i Lan th\u00ec vi\u1ec5n c\u1ea3nh ng\u01b0\u1eddi Vi\u1ec7t \u0111i gi\u00e0y Th\u00e1i l\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi.<\/p>\n<p>Ti\u1ebfp \u0111\u00f3 l\u00e0 lo\u1ea1t b\u00e0i PR tr\u1ef1c di\u1ec7n nh\u1eafm tr\u1ef1c ti\u1ebfp v\u00e0o s\u1ea3n ph\u1ea9m, \u0111\u0103ng t\u1ea3i tr\u00ean nh\u1eefng site b\u00e1o lan truy\u1ec1n xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p c\u1ee7a gi\u1edbi tr\u1ebb \u0111i\u1ec3n h\u00ecnh nh\u01b0 K\u00eanh 14<\/p>\n<p><strong>T\u1ea1o action (K\u00edch th\u00edch kh\u00e1ch h\u00e0ng ph\u00e1t sinh h\u00e0nh \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m)<\/strong><\/p>\n<p>\u01afu \u0111\u00e3i gi\u1ea3m gi\u00e1 c\u00f9ng vi\u1ec7c s\u1ea3n ph\u1ea9m ch\u00e1y h\u00e0ng li\u00ean t\u1ee5c t\u1ea1o t\u00ednh khan hi\u1ebfm th\u1ecb tr\u01b0\u1eddng. Khi\u1ebfn Bitis ho\u00e0n to\u00e0n th\u00e0nh c\u00f4ng k\u00edch c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c trang website Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p t\u00edch c\u1ef1c nh\u1eb1m tung ra c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1 c\u00f9ng \u0111\u1ee3t \u0111\u1ec3 kh\u00e1ch nhanh tay ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<h2><span id=\"KET_LUAN\">K\u1ebeT LU\u1eacN<\/span><\/h2>\n<p>Bitis nh\u01b0 c\u00e1 ch\u00e9p ho\u00e1 r\u1ed3ng nh\u1edd c\u00fa l\u1ed9i ng\u01b0\u1ee3c d\u00f2ng v\u01b0\u1ee3t v\u0169 m\u00f4n, m\u1ecdi s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u00e2m \u0111i\u1ec3m \u0111\u1ec1u \u0111\u1ed5 d\u1ed3n \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. \u0110\u00e1nh d\u1ea5u c\u0169ng nh\u01b0 \u0111\u1ecbnh v\u1ecb l\u1ea1i \u1ef7ong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Gi\u1edd \u0111\u00e2y khi search Biti\u2019s Hunter, google s\u1ebd tr\u1ea3 v\u1ec1 1650 k\u1ebft qu\u1ea3 trong 0.25 gi\u00e2y. \u0110\u00e2y l\u00e0 con s\u1ed1 \u0111\u00e1ng n\u1ec3 v\u1edbi 1 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\n<p>Nh\u1edd chi\u00eau b\u00e0i viral kh\u00f4n kh\u00e9o Bitis th\u1eafng l\u1edbn khi t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1eeba l\u00e0 th\u00e0nh c\u00f4ng l\u1ea1i v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a Biti\u2019s, r\u1ed3i \u0111\u00e2y c\u00e1c nh\u00e3n hi\u1ec7u nh\u01b0 Nike, Adidas s\u1ebd \u0111\u1ec3 \u00fd t\u1edbi, nh\u1eefng \u00f4ng l\u1edbn n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 ngu\u1ed3n l\u1ef1c kh\u1ed5ng l\u1ed3 h\u01a1n Biti\u2019s. Ch\u00fang ta hay c\u00f9ng ch\u1edd \u0111\u1ee3i xem c\u00e2u chuy\u1ec7n c\u1ee7a Biti\u2019s s\u1ebd \u0111\u01b0\u1ee3c k\u1ec3 ti\u1ebfp nh\u01b0 th\u1ebf n\u00e0o!<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;3209&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;7&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.6&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 b\\u00e0i vi\\u1ebft post&quot;,&quot;legend&quot;:&quot;4.6\\\/5 - (7 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Biti\\u2019s th\\u1eafng l\\u1edbn nh\\u1edd chi\\u00eau b\\u00e0i viral kh\\u00f4n kh\\u00e9o&quot;,&quot;width&quot;:&quot;130.9&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 130.9px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.6\/5 - (7 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t trong nh\u1eefng case study \u0111\u00e1ng h\u1ecdc h\u1ecfi trong ng\u00e0nh kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Biti&#8217;s. M\u1ed9t c\u00fa l\u1ed9i ng\u01b0\u1ee3c d\u00f2ng ngo\u1ea1n m\u1ee5c cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eafp &#8220;bay m\u00e0u&#8221;. C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch Ng\u01b0\u1eddi Vi\u1ec7t d\u00f9ng h\u00e0ng Vi\u1ec7t C\u00f3 ph\u1ea3i g\u1ea7n 2 th\u1eadp k\u1ec9 qua, \u1ea7n \u0111\u1ea7u [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":3228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"","footnotes":""},"categories":[272],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Biti\u2019s th\u1eafng l\u1edbn nh\u1edd chi\u00eau b\u00e0i viral kh\u00f4n kh\u00e9o | Man Pham Blog<\/title>\n<meta name=\"description\" content=\"M\u1ed9t trong nh\u1eefng case study \u0111\u00e1ng h\u1ecdc h\u1ecfi trong ng\u00e0nh kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Biti&#039;s. 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M\u1ed9t c\u00fa l\u1ed9i ng\u01b0\u1ee3c d\u00f2ng ngo\u1ea1n m\u1ee5c cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eafp &quot;bay m\u00e0u&quot;. C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch Ng\u01b0\u1eddi Vi\u1ec7t d\u00f9ng h\u00e0ng Vi\u1ec7t\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manpham.com\/bitis-marketing.html\" \/>\n<meta property=\"og:site_name\" content=\"Man Pham Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sean.pham.397\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T15:52:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/maxresdefault-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thu H\u00e0\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thu H\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.manpham.com\/bitis-marketing.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.manpham.com\/bitis-marketing.html\"},\"author\":{\"name\":\"Thu H\u00e0\",\"@id\":\"https:\/\/www.manpham.com\/#\/schema\/person\/86395a802f3e8d52ec75ede043a48dad\"},\"headline\":\"Biti\u2019s th\u1eafng l\u1edbn nh\u1edd chi\u00eau b\u00e0i viral kh\u00f4n kh\u00e9o\",\"datePublished\":\"2022-02-18T15:52:21+00:00\",\"dateModified\":\"2022-02-18T15:52:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.manpham.com\/bitis-marketing.html\"},\"wordCount\":3056,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.manpham.com\/#\/schema\/person\/952082eb2ba0ed7889c93be808a333fb\"},\"articleSection\":[\"Ki\u1ebfn th\u1ee9c kinh doanh\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.manpham.com\/bitis-marketing.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manpham.com\/bitis-marketing.html\",\"url\":\"https:\/\/www.manpham.com\/bitis-marketing.html\",\"name\":\"Biti\u2019s th\u1eafng l\u1edbn nh\u1edd chi\u00eau b\u00e0i viral kh\u00f4n kh\u00e9o | Man Pham Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.manpham.com\/#website\"},\"datePublished\":\"2022-02-18T15:52:21+00:00\",\"dateModified\":\"2022-02-18T15:52:21+00:00\",\"description\":\"M\u1ed9t trong nh\u1eefng case study \u0111\u00e1ng h\u1ecdc h\u1ecfi trong ng\u00e0nh kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Biti's. 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