{"id":3210,"date":"2022-02-18T22:50:34","date_gmt":"2022-02-18T15:50:34","guid":{"rendered":"https:\/\/www.manpham.com\/?p=3210"},"modified":"2022-02-18T22:50:34","modified_gmt":"2022-02-18T15:50:34","slug":"dat-ten-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/dat-ten-thuong-hieu.html","title":{"rendered":"\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u: \u0110\u1eebng t\u1ef1 tr\u00f3i m\u00ecnh!"},"content":{"rendered":"

“\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u: \u0110\u1eebng t\u1ef1 tr\u00f3i m\u00ecnh!” t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady. Sau khi quy\u1ebft \u0111\u1ecbnh s\u1ebd kinh doanh m\u1eb7t h\u00e0ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o th\u00ec vi\u1ec7c \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 \u0111i\u1ec1u khi\u1ebfn r\u1ea5t nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p \u0111\u1eafng \u0111o. B\u1edfi v\u00ec nhi\u1ec1u l\u00fd do m\u00e0 c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khi\u1ebfn cho s\u1ef1 ph\u00e1t tri\u1ec3n sau n\u00e0y c\u1ee7a doanh nghi\u1ec7p ch\u1eefng l\u1ea1i, n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 “tr\u00f3i tay” th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/p>\n

C\u0169ng v\u00ec t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 g\u00e2y ra s\u1ef1 hi\u1ec3u l\u1ea7m trong m\u1eaft kh\u00e1ch h\u00e0ng. H\u1ecd \u0111\u00e3 hi\u1ec3u sai v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 nh\u1eefng nh\u1eadn \u0111\u1ecbnh kh\u00f4ng \u0111\u00fang \u0111\u1eafn v\u1ec1 s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. C\u00f9ng \u0111i\u1ec3m qua v\u00e0i c\u00e1i t\u00ean nh\u01b0 th\u1ebf nh\u00e9:<\/p>\n

Qu\u00e1n t\u00ean “L\u1ea9u n\u1ea5m” th\u00ec kh\u00f3 c\u00f3 th\u1ec3 b\u00e1n c\u00e1c m\u00f3n chi\u00ean x\u00e0o, c\u00f9ng l\u1eafm l\u00e0 c\u00f3 th\u1ec3 b\u00e1n nhi\u1ec1u lo\u1ea1i l\u1ea9u. M\u1ed9t h\u00e3ng Taxi t\u00ean ” Taxi gi\u00e1 r\u1ebb” khi mu\u1ed1n ph\u00e1t tri\u1ec3n th\u00eam Taxi cao c\u1ea5p h\u01a1n ho\u1eb7c t\u0103ng gi\u00e1 d\u1ecbch v\u1ee5 cao h\u01a1n c\u0169ng r\u1ea5t kh\u00f3 kh\u0103n. Hay v\u00ed d\u1ee5 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean v\u1ec1 m\u1ef9 ph\u1ea9m ch\u00ednh h\u00e3ng v\u00e0 d\u00f2ng ch\u00ednh b\u1ea1n b\u00e1n l\u00e0 d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m Eucerin v\u00e0 t\u00ean b\u1ea1n \u0111\u1eb7t l\u00e0 “Eucerin Vi\u1ec7t Nam”. V\u1eady \u0111\u1ec3 b\u00e1n th\u00eam c\u00e1c d\u00f2ng m\u1ef9 ph\u1ea9m kh\u00e1c hay m\u1ef9 ph\u1ea9m t\u1eeb thi\u00ean nhi\u00ean th\u00ec ph\u1ea3i l\u00e0m sao \u0111\u00e2y.<\/p>\n

\"\u0110\u1eb7t<\/a>
\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u: \u0110\u1eebng t\u1ef1 tr\u00f3i m\u00ecnh!<\/figcaption><\/figure>\n

\u0110\u00e3 t\u1eebng c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p t\u1ef1 tr\u00f3i bu\u1ed9c m\u1ed9t c\u00e1i t\u00ean v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 khi ng\u00e0nh \u0111\u1ea5y kh\u00f4ng c\u00f3 ph\u00e1t tri\u1ec3n n\u1eefa th\u00ec mu\u1ed1n chuy\u1ec3n h\u01b0\u1edbng sang th\u1ee9 kh\u00e1c s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n c\u00f3 khi ph\u1ea3i ph\u00e1 s\u1ea3n n\u1ebfu kh\u00f4ng c\u00f2n tr\u1ee5 \u0111\u01b0\u1ee3c trong th\u1ecb tr\u01b0\u1eddng n\u1eefa.<\/p>\n

\u0110\u00f3 l\u00e0 nh\u1eefng gi\u1edbi h\u1ea1n v\u1ec1 m\u1eb7t h\u00e0ng, ng\u00e0nh h\u00e0ng do t\u00ean th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i. N\u1ebfu c\u00e1i t\u00ean g\u1ee3i l\u00ean m\u1ed9t m\u1eb7t h\u00e0ng, hay ng\u00e0nh h\u00e0ng n\u00e0o \u0111\u00f3 (v\u00ed d\u1ee5 \u201cFruit\u201d (tr\u00e1i c\u00e2y), \u201cTea\u201d (tr\u00e0), \u201cCoffee\u201d (c\u00e0 ph\u00ea), \u201cMilk\u201d (s\u1eefa), \u201cTaxi\u201d, \u201c\u0110i\u1ec7n m\u00e1y\u201d\u2026) th\u00ec r\u1ea5t kh\u00f3 m\u1edf r\u1ed9ng sang m\u1eb7t h\u00e0ng hay ng\u00e0nh h\u00e0ng kh\u00e1c, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 kh\u00f4ng th\u1ec3, ho\u1eb7c kh\u00f4ng n\u00ean l\u00e0m.<\/p>\n

\"Kh\u00f4ng<\/a>
Kh\u00f4ng n\u00ean g\u00f2 b\u00f3 trong m\u1ed9t c\u00e1i t\u00ean<\/figcaption><\/figure>\n

Logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn h\u00ecnh \u1ea3nh doanh nghi\u1ec7p n\u1ebfu trong logo c\u00f3 b\u00f2 th\u00ec nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n kh\u00f4ng th\u1ec3 l\u00e0 heo, g\u00e0, d\u00ea, ng\u1ed7ng. Logo c\u00f3 h\u00ecnh m\u00e1y bay th\u00ec kh\u00f4ng th\u1ec3 b\u00e1n xe m\u00e1y, t\u00e0u l\u1eeda hay du thuy\u1ec1n \u0111\u01b0\u1ee3c. Hay m\u1ed9t h\u00ecnh \u1ea3nh v\u1ec1 c\u1ed9i ngu\u1ed3n nh\u01b0 c\u00e2y xe hoa sen th\u00ec kh\u00f4ng th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec ti\u00ean ti\u1ebfn v\u00e0 hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c.<\/p>\n

H\u00e3y \u0111\u1eb7t t\u00ean khi b\u1ea1n bi\u1ebft ch\u1eafc ch\u1eafn m\u00ecnh kinh doanh v\u1ec1 c\u00e1i g\u00ec, \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 ai, m\u00ecnh c\u00f3 th\u1ec3 s\u1ed1ng su\u1ed1t \u0111\u1eddi v\u1edbi c\u00e1i s\u1ea3n ph\u1ea9m m\u00ecnh mu\u1ed1n b\u00e1n hay kh\u00f4ng. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1eb7t l\u00e0 “C\u01a1m ni\u00eau” khi qu\u00e1n b\u1ea1n ch\u1ec9 b\u00e1n c\u01a1m \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb n\u1ed3i ni\u00eau v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i hay s\u1ebd chuy\u1ec3n sang b\u00e1n b\u00fan, ph\u1edf hay b\u1ea5t c\u1ee9 \u0111\u1ed3 \u0103n n\u00e0o kh\u00e1c. N\u1ebfu vi\u1ec7c tr\u00f3i m\u00ecnh c\u00f3 ch\u1ee7 \u0111\u00edch th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec3m c\u1ed9ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng khi ngh\u0129 \u0111\u1ebfn m\u00f3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3 th\u00ec b\u1ea1n l\u00e0 c\u00e1i t\u00ean \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n trong h\u1ecd.<\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Xmilk h\u1eb3n s\u1ebd t\u1eadp trung v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn s\u1eefa. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n s\u1ea3n xu\u1ea5t, kinh doanh c\u00e1c lo\u1ea1i n\u01b0\u1edbc ch\u1ea5m v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn m\u00e0 l\u1ea1i ch\u1ecdn c\u00e1i t\u00ean Ph\u00fa Qu\u1ed1c hay Phan Thi\u1ebft (nh\u1eefng \u0111\u1ecba danh g\u1eafn li\u1ec1n v\u1edbi n\u01b0\u1edbc m\u1eafm) th\u00ec \u0111\u00e3 t\u1ef1 tr\u00f3i m\u00ecnh trong l\u0129nh v\u1ef1c n\u01b0\u1edbc m\u1eafm.<\/p>\n

V\u1ec1 sau, mu\u1ed1n m\u1edf r\u1ed9ng sang t\u01b0\u01a1ng \u1edbt, n\u01b0\u1edbc t\u01b0\u01a1ng, m\u00ec g\u00f3i\u2026, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c t\u1eeb \u0111\u1ea7u. M\u1ed9t doanh nghi\u1ec7p m\u1edf d\u1ecbch v\u1ee5 b\u00e1n v\u00e9 t\u00e0u tr\u1ef1c tuy\u1ebfn v\u00e0 l\u1ea5y t\u00ean l\u00e0 \u201cbanvetau\u201d (b\u00e1n v\u00e9 t\u00e0u), \u0111\u1ebfn khi mu\u1ed1n ph\u00e1t tri\u1ec3n sang b\u00e1n c\u1ea3 v\u00e9 \u00f4 t\u00f4, m\u00e1y bay, \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n v\u00e0 tour du l\u1ecbch\u2026 th\u00ec kh\u00f4ng th\u1ec3 v\u00ec \u0111\u00e3 b\u1ecb c\u00e1i t\u00ean \u201cbanvetau\u201d tr\u00f3i l\u1ea1i r\u1ed3i!<\/p>\n

Mu\u1ed1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u00ean th\u01a1ng hi\u1ec7u b\u1ea1n ph\u1ea3i hi\u1ec3u \u201ccustomer insight\u201d (th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng), t\u1ee9c l\u00e0 hi\u1ec3u nhu c\u1ea7u \u0111\u00edch th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1ee9 kh\u00f4ng n\u00ean l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u00edch t\u00f9y ti\u1ec7n. B\u1ea1n c\u0169ng ph\u1ea3i hi\u1ec3u ch\u00ednh m\u00ecnh \u0111ang l\u00e0m g\u00ec, m\u00ecnh mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh ph\u00e1t tri\u1ec3n ra sao trong nh\u1eefng n\u0103m t\u1edbi v\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 g\u00ec. \u0110\u1eebng \u0111\u1ec3 m\u1ed9t c\u00e1i t\u00ean m\u1ed9t logo khi\u1ebfn doanh nghi\u1ec7p “ch\u1eadt ch\u1ed9i” trong ch\u00ednh chi\u1ebfc v\u00f2ng h\u1ecd t\u1ea1o ra. Ph\u1ea3i lu\u00f4n nh\u1edb r\u1eb1ng.\u00a0\u0110\u1ec3 r\u1ed3i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 v\u01b0\u1ee3t qua c\u00e1i c\u1eeda c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c, \u0111\u1eebng \u0111\u1ec3 sau n\u00e0y ph\u1ea3i h\u1ed1i ti\u1ebfc v\u1ec1 nh\u1eefng quy\u1ebft \u0111\u1ecbnh ban \u0111\u1ea7u nh\u00e9.<\/p>\n

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\n 4.5\/5 - (6 votes) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

“\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u: \u0110\u1eebng t\u1ef1 tr\u00f3i m\u00ecnh!” t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady. Sau khi quy\u1ebft \u0111\u1ecbnh s\u1ebd kinh doanh m\u1eb7t h\u00e0ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o th\u00ec vi\u1ec7c \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 \u0111i\u1ec1u khi\u1ebfn r\u1ea5t nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p \u0111\u1eafng \u0111o. B\u1edfi v\u00ec nhi\u1ec1u l\u00fd do m\u00e0 c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u […]<\/p>\n","protected":false},"author":44,"featured_media":3238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"","footnotes":""},"categories":[271],"tags":[],"yoast_head":"\n\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u: \u0110\u1eebng t\u1ef1 tr\u00f3i m\u00ecnh! | Man Pham Blog<\/title>\n<meta name=\"description\" content=\""\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u: \u0110\u1eebng t\u1ef1 tr\u00f3i m\u00ecnh!" t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady. Sau khi quy\u1ebft \u0111\u1ecbnh s\u1ebd kinh doanh m\u1eb7t h\u00e0ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o th\u00ec vi\u1ec7c \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 \u0111i\u1ec1u khi\u1ebfn r\u1ea5t nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p \u0111\u1eafng \u0111o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manpham.com\/dat-ten-thuong-hieu.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u: \u0110\u1eebng t\u1ef1 tr\u00f3i m\u00ecnh! | Man Pham Blog\" \/>\n<meta property=\"og:description\" content=\""\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u: \u0110\u1eebng t\u1ef1 tr\u00f3i m\u00ecnh!" t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady. 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