{"id":3211,"date":"2022-02-18T22:50:06","date_gmt":"2022-02-18T15:50:06","guid":{"rendered":"https:\/\/www.manpham.com\/?p=3211"},"modified":"2022-02-18T22:50:06","modified_gmt":"2022-02-18T15:50:06","slug":"khung-hoang-truyen-thong","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/khung-hoang-truyen-thong.html","title":{"rendered":"5 b\u00e0i h\u1ecdc c\u1ea7n ghi nh\u1edb t\u1eeb kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng"},"content":{"rendered":"<p><strong>Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng x\u1ea5u, l\u1eddi n\u00f3i ti\u00eau c\u1ef1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<span class=\"lead\">Trong th\u1eddi \u0111\u1ea1i digital, kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng tr\u1edf n\u00ean kh\u00f3 x\u1eed l\u00fd h\u01a1n bao gi\u1edd h\u1ebft. V\u1edbi nh\u1eefng s\u1ef1 c\u1ed1 c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng v\u00e0 agency t\u1ea7m c\u1ee1 \u0111\u00e3 \u0111\u1ec3 l\u1ea1i 5 b\u00e0i h\u1ecdc l\u1edbn cho ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/strong><\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">N\u1ed9i dung b&agrave;i vi\u1ebft<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/div>\n<h2><span id=\"Quyen_luc_thu_5_len_ngoi\">\u00a0\u201cQuy\u1ec1n l\u1ef1c th\u1ee9 5\u201d l\u00ean ng\u00f4i<\/span><\/h2>\n<p>C\u00f3 3 quy\u1ec1n trong x\u00e3 h\u1ed9i b\u00e0o g\u1ed3m quy\u1ec1n l\u1eadp ph\u00e1p, h\u00e0nh ph\u00e1p v\u00e0 t\u01b0 ph\u00e1p. V\u00e0 l\u00e2u nay b\u00e1o ch\u00ed \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c xem l\u00e0 \u201cQuy\u1ec1n l\u1ef1c th\u1ee9 4\u201d trong x\u00e3 h\u1ed9i. V\u1eady quy\u1ec1n l\u1ef1c th\u1ee9 5 trong x\u00e3 h\u1ed9i n\u00e0y l\u00e0 ai? C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadt c\u1ee7a Internet k\u00e8m theo \u0111\u00f3 l\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a nhi\u1ec1u n\u1ec1n t\u1ea3ng social media n\u00ean \u201cquy\u1ec1n l\u1ef1c th\u1ee9 5\u201d, \u0111\u00f3 l\u00e0 quy\u1ec1n l\u1ef1c m\u1ea1ng x\u00e3 h\u1ed9i, hay quy\u1ec1n l\u1ef1c c\u1ee7a t\u1eadp h\u1ee3p c\u00e1c c\u00e1 nh\u00e2n \u0111\u01a1n l\u1ebb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i b\u1eb1ng k\u1ef9 thu\u1eadt s\u1ed1 (connected customers).<\/p>\n<p>Trong quy\u1ec3n s\u00e1ch Marketing 4.0, P. Kotler \u0111\u1ec1 c\u1eadp quy\u1ec1n l\u1ef1c \u0111ang d\u1ecbch chuy\u1ec3n sang connected customers \u201cfrom vertical, exclusive and individual to horizontal, inclusive and social\u201d. Quy\u1ec1n l\u1ef1c kh\u00f4ng c\u00f2n n\u1eb1m 1 chi\u1ec1u t\u1eeb ph\u00eda b\u00e1o ch\u00ed truy\u1ec1n h\u00ecnh, ban b\u1ed9 ng\u00e0nh ch\u00ednh ph\u1ee7 hay c\u00e1 nh\u00e2n n\u00e0o n\u1eefa. V\u1edbi s\u1ef1 t\u1ef1 lo ng\u00f4n lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u201cnh\u00e0 b\u00e1o m\u1ea1ng\u201d. C\u00f3 th\u1ec3 \u0111\u01b0a tin, b\u00ecnh lu\u1eadn, k\u00eau g\u1ecdi, t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng v\u1edbi m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n c\u00f2n nhanh h\u01a1n c\u00e1c k\u00eanh ch\u00ednh th\u1ed1ng.<\/p>\n<p>V\u00e0 kh\u00f4ng c\u00f3 c\u00f3 \u0111\u1ee7 kh\u1eb3 n\u0103ng \u0111\u1ec3 ki\u1ec3m so\u00e1t nh\u00f3m quy\u1ec1n l\u1ef1c n\u00e0y. Kh\u00f4ng c\u00f3 th\u1ec3 ch\u1ebf, t\u01b0 c\u00e1ch ph\u00e1p nh\u00e2n, kh\u00f4ng n\u1eb1m trong s\u1ef1 qu\u1ea3n l\u00fd c\u1ee7a b\u1ea5t k\u1ef3 ai. K\u1ec3 c\u1ea3 nh\u1eefng h\u01b0\u01a1ng hi\u1ec7u l\u1edbn, nh\u1eefng agency \u0111\u1ea7u ng\u00e0nh hay k\u1ec3 c\u1ea3 ch\u00ednh ph\u1ee7<\/p>\n<p>T\u1ea7m \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 s\u1ef1 kh\u00f3 ki\u1ec3m so\u00e1t c\u1ee7a \u201cquy\u1ec1n l\u1ef1c th\u1ee9 5\u201d s\u1ebd g\u00e2y n\u00ean \u0111i\u1ec1u kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft v\u1ec1 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 PR agency th\u1eddi gian t\u1edbi<\/p>\n<figure id=\"attachment_3247\" aria-describedby=\"caption-attachment-3247\" style=\"width: 698px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/xu-ly-khung-hoang-truyen-thong.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3247\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/xu-ly-khung-hoang-truyen-thong-650x366.jpg\" alt=\"\u00a0\u201cQuy\u1ec1n l\u1ef1c th\u1ee9 5\u201d l\u00ean ng\u00f4i\" width=\"698\" height=\"393\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/xu-ly-khung-hoang-truyen-thong-650x366.jpg 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/xu-ly-khung-hoang-truyen-thong-1024x576.jpg 1024w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/xu-ly-khung-hoang-truyen-thong-768x432.jpg 768w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/xu-ly-khung-hoang-truyen-thong-380x214.jpg 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/xu-ly-khung-hoang-truyen-thong-800x450.jpg 800w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/xu-ly-khung-hoang-truyen-thong-1160x653.jpg 1160w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/xu-ly-khung-hoang-truyen-thong.jpg 1280w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/a><figcaption id=\"caption-attachment-3247\" class=\"wp-caption-text\">\u201cQuy\u1ec1n l\u1ef1c th\u1ee9 5\u201d l\u00ean ng\u00f4i<\/figcaption><\/figure>\n<h2><span id=\"Ngay_ca_khi_thuong_hieu_dang_van_hanh_tot_van_co_the_gap_khung_hoang\">Ngay c\u1ea3 khi th\u01b0\u01a1ng hi\u1ec7u \u0111ang v\u1eadn h\u00e0nh t\u1ed1t, v\u1eabn c\u00f3 th\u1ec3 g\u1eb7p kh\u1ee7ng ho\u1ea3ng<\/span><\/h2>\n<p>&#8220;Truy\u1ec1n th\u00f4ng b\u1ea9n&#8221; l\u00e0 \u0111i\u1ec1u \u0111ang di\u1ec5n ra nhan nh\u1ea3ng d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a quy\u1ec1n l\u1ef1c th\u1ee9 5. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c brands m\u1ec7t m\u00f5i v\u00ec kh\u00f4ng ai mu\u1ed1n doanh nghi\u1ec7p m\u00ecnh t\u1ef1 nhi\u00ean b\u1ecb v\u01b0\u1edbn v\u00e0o nh\u1eefng chi\u00eau tr\u00f2, cu\u1ed9c c\u1ea1nh tranh &#8220;n\u00e9m \u0111\u00e1 gi\u1ea5u tay&#8221; t\u1eeb \u0111\u1ed1i th\u1ee7 x\u1ea5u. V\u00e0 ch\u1eb3ng c\u00f3 ai c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd n\u1ed5i quy\u1ec1n l\u1ef1c \u0111\u00e1m \u0111\u00f4ng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y.<\/p>\n<p>S\u1ef1 c\u1ed1 si\u00eau th\u1ecb Big* b\u1ecb \u0111\u1ed3n \u0111o\u00e1n sai c\u1ee7a Trung Qu\u1ed1c t\u1eeb nh\u1eefng SPVs \u0111\u1eb7t t\u1ea1i Hongkong l\u00e0 m\u1ed9t v\u00ed d\u1ee5 cho th\u1ea5y d\u00f9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang v\u1eadn h\u00e0nh t\u1ed1t v\u00e0 kh\u00f4ng c\u00f3 l\u1ed7i l\u1ea7m n\u00e0o, nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 g\u1eb7p kh\u1ee7ng ho\u1ea3ng. Ng\u01b0\u1eddi t\u1ed1t v\u1eabn c\u00f3 th\u1ec3 b\u1ecb h\u1ea1i, \u0111\u1eebng bao gi\u1edd ch\u1ee7 quan.<\/p>\n<h2><span id=\"Nghich_ly_cua_cong_chung_biet_nhieu_hon_tin_tuong_it_hon\">Ngh\u1ecbch l\u00fd c\u1ee7a c\u00f4ng ch\u00fang: bi\u1ebft nhi\u1ec1u h\u01a1n, tin t\u01b0\u1edfng \u00edt h\u01a1n<\/span><\/h2>\n<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7, gi\u1eefa c\u00e1c cu\u1ed9c c\u00e1ch m\u1ea1ng c\u1ee7a truy\u1ec1n th\u00f4ng digital, s\u1ef1 k\u1ebft n\u1ed7i gi\u1eefa con ng\u01b0\u1eddi v\u1edbi nhau g\u1eafn k\u1ebft h\u01a1n bao gi\u1edd h\u1ebft. K\u1ebft n\u1ed1i l\u1eabn nhau, k\u1ebft n\u1ed1i v\u1edbi th\u00f4ng tin, k\u1ebft n\u1ed1i v\u1edbi tri th\u1ee9c ch\u1ec9 tr\u00ean m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u00f3 internet. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i sang Ph\u00e1p \u0111\u1ec3 th\u1ea5y s\u1ef1 \u0111\u1eb9p \u0111\u1ebd c\u1ee7a th\u00e1p Eiffel, c\u0169ng kh\u00f4ng c\u1ea7n \u0111i \u0111\u1ebfn nh\u1eefng v\u00f9ng \u0111\u1ea5t xa x\u00f4i th\u00ec m\u1edbi bi\u1ebft con ng\u01b0\u1eddi v\u00e0 t\u1eadp t\u1ee5c s\u1ed1ng \u1edf \u0111\u00f3 ra sao. Ch\u1ec9 c\u1ea7n nh\u1eefng th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi b\u1ea1n theo d\u00f5i h\u1ecd chia s\u1ebb th\u00ec b\u1ea1n s\u1ebd \u0111\u1ecdc v\u00e0 nh\u00ecn th\u1ea5y ch\u00fang. Gi\u1edd \u0111\u00e2y vi\u1ec7c ti\u1ebfp c\u1eadn th\u00f4ng tin nhanh h\u01a1n c\u00e0ng l\u00e0m cho ch\u00fang ta nh\u1ea1y b\u00e9n v\u00e0 th\u00f4ng minh h\u01a1n tr\u01b0\u1edbc nh\u1eefng th\u00f4ng tin. B\u1ea1n kh\u00f4ng c\u1ea7n l\u00e0 chuy\u00ean gia marketing c\u0169ng bi\u1ebft r\u1eb1ng tr\u01b0\u1edbc nh\u1eefng b\u1ed9 phim s\u1eafp chi\u1ebfu hay nh\u1eefng mv ca nh\u1ea1c s\u1eafp ra m\u1eaft ch\u1eafc ch\u1eafn ph\u00eda \u0111o\u00e0n phim hay ca s\u0129 \u0111\u00f3 s\u1ebd c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1c gi\u1ea3.<\/p>\n<p>Nh\u01b0ng c\u0169ng ch\u00ednh v\u00ec hi\u1ec3u bi\u1ebft qu\u00e1 nhi\u1ec1u m\u00e0 ni\u1ec1m tin v\u1ec1 s\u1ef1 th\u1eadt c\u00e0ng gi\u1ea3m \u0111i. Ch\u00fang ta d\u1ea7n tr\u1edf n\u00ean ho\u00e0i nghi v\u1edbi t\u1ea5t c\u1ea3 th\u00f4ng tin t\u1eeb truy\u1ec1n th\u00f4ng. Cho d\u00f9 l\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, trang tin ch\u00ednh th\u1ed1ng, truy\u1ec1n h\u00ecnh, ch\u00ednh quy\u1ec1n, c\u00e1c h\u1ed9i nh\u00f3m, chuy\u00ean gia\u201d, celebs\u2026 \u0111\u1ec1u \u0111\u00e1nh m\u1ea5t s\u1ef1 t\u00edn nhi\u1ec7m t\u1eebng c\u00f3. Ai r\u1ed3i c\u0169ng c\u00f3 th\u1ec3 b\u1ecb mua chu\u1ed9c v\u00e0 c\u00f3 nh\u1eefng l\u1eddi n\u00f3i th\u00f4ng tin sai l\u1ec7ch ngo\u1ea1i tr\u1eeb nh\u00f3m nh\u1eefng ng\u01b0\u1eddi ngang h\u00e0ng, kh\u00f4ng c\u00f3 l\u1ee3i \u00edch t\u01b0, kh\u00f4ng \u201ccommercial\u201d v\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb ch\u00ednh c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd. S\u1ef1 chuy\u1ec3n h\u01b0\u1edbng n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 peer-to-peer.<\/p>\n<p>L\u00fac n\u00e0y vi\u1ec7c x\u1eed l\u00fd khi c\u00f3 kh\u1ee7ng ho\u1ea3n truy\u1ec1n th\u00f4ng th\u00f4ng qua c\u00e1c k\u00eanh c\u01a1 b\u1ea3n nh\u01b0 h\u1ecdp b\u00e1o, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, \u0111i tin b\u00e0i c\u00f3 th\u1ec3 l\u00e0 kh\u00f4ng \u0111\u1ee7. C\u1ea7n c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn k\u1ef9 k\u00eanh ph\u1ea3n h\u1ed3i &amp; k\u00eanh truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p khi x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng. \u0110\u00e2y s\u1ebd l\u00e0 th\u00e1ch th\u1ee9c r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c PR agency<\/p>\n<figure id=\"attachment_3250\" aria-describedby=\"caption-attachment-3250\" style=\"width: 738px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/sach-hay-ve-khung-hoang-truyen-thong-cover-780x470-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3250\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/sach-hay-ve-khung-hoang-truyen-thong-cover-780x470-1-650x392.png\" alt=\"Ngh\u1ecbch l\u00fd c\u1ee7a c\u00f4ng ch\u00fang: bi\u1ebft nhi\u1ec1u h\u01a1n, tin t\u01b0\u1edfng \u00edt h\u01a1n\" width=\"738\" height=\"445\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/sach-hay-ve-khung-hoang-truyen-thong-cover-780x470-1-650x392.png 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/sach-hay-ve-khung-hoang-truyen-thong-cover-780x470-1-768x463.png 768w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/sach-hay-ve-khung-hoang-truyen-thong-cover-780x470-1-300x180.png 300w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/sach-hay-ve-khung-hoang-truyen-thong-cover-780x470-1-380x229.png 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/sach-hay-ve-khung-hoang-truyen-thong-cover-780x470-1.png 780w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/a><figcaption id=\"caption-attachment-3250\" class=\"wp-caption-text\">Ngh\u1ecbch l\u00fd c\u1ee7a c\u00f4ng ch\u00fang: bi\u1ebft nhi\u1ec1u h\u01a1n, tin t\u01b0\u1edfng \u00edt h\u01a1n<\/figcaption><\/figure>\n<h2><span id=\"Thuong_hieu_can_chan_thuc_va_chan_thanh_authentic_honest\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u00e2n th\u1ef1c v\u00e0 ch\u00e2n th\u00e0nh (authentic &amp; honest)<\/span><\/h2>\n<p>Ng\u00e0y nay khi s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c c\u1ed9ng \u0111\u1ed3ng qu\u00e1 ch\u1eb7c ch\u1ebd th\u00ec vi\u1ec7c b\u1ebb l\u00e1i d\u01b0 lu\u1eadn hay d\u1eaft m\u0169i \u0111\u00e1m \u0111\u00f4ng l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3. B\u1ea1n c\u00f3 th\u1ec3 qua m\u1eb7t v\u00e0i tr\u0103m ng\u01b0\u1eddi th\u1eadm ch\u00ed ng\u00e0n ng\u01b0\u1eddi, nh\u01b0ng v\u00e0i tr\u0103m ngh\u00ecn ng\u01b0\u1eddi c\u1ea3 tri\u1ec7u ng\u01b0\u1eddi ch\u1eafc ch\u1eafn kh\u00f4ng \u0111\u01b0\u1ee3c. K\u1ef7 nguy\u00ean digital l\u00e0 k\u1ef7 nguy\u00ean c\u00e1ch m\u1ea1ng c\u1ee7a connectivity, v\u00e0 connectivity \u0111em \u0111\u1ebfn s\u1ef1 minh b\u1ea1ch (transparency). \u0110\u1eebng bao gi\u1edd l\u1ea5p li\u1ebfm th\u00f4ng tin ngh\u0129 r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 &#8220;qua m\u1eb7t&#8221; c\u1ed9ng \u0111\u1ed3ng h\u00e3y d\u0169ng c\u1ea3m ch\u00e2n th\u1ef1c v\u00e0 minh b\u1ea1ch khi \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng.<\/p>\n<p>Th\u00e1i \u0111\u1ed9 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh khi kh\u1ee7ng ho\u1ea3n x\u1ea3y ra. B\u1ea1n ph\u1ea3i ch\u00e2n th\u00e0nh kh\u00f4ng gi\u1ea3 t\u1ea1o, th\u1eeba nh\u1eadn nh\u1eefng t\u00ec v\u1ebft, c\u1ea7u th\u1ecb v\u00e0 \u0111\u1eebng bao gi\u1edd c\u1ed1 g\u1eafng t\u1ecf ra ho\u00e0n h\u1ea3o hay \u1edf \u201cth\u1ebf c\u1eeda tr\u00ean\u201d so v\u1edbi c\u00f4ng ch\u00fang.<\/p>\n<p>M\u1ed9t l\u1eddi xin l\u1ed7i ch\u00e2n th\u00e0nh s\u1ebd l\u00e0 b\u01b0\u1edbc ngo\u1eb7c cho brand n\u1ebfu h\u1ecd \u0111\u1ee7 th\u00e0nh t\u00e2m th\u00ec kh\u00f4ng nh\u1eefng l\u1ea5y l\u1ea1i nh\u1eefng g\u00ec \u0111\u00e3 m\u1ea5t m\u00e0 c\u00f2n thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi b\u1ea1n h\u01a1n. H\u00e3y cho c\u00f4ng ch\u00fang th\u1ea5y b\u1ea1n th\u1eadt s\u1ef1 nh\u1eadn ra l\u1ed7i sai c\u1ee7a m\u00ecnh xin l\u1ed7i v\u1edbi mong mu\u1ed1n c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n \u1edf l\u1ea7n sau v\u00e0 xoa d\u1ecbu s\u1ef1 b\u1ef1c t\u1ee9c \u0111\u00e1ng l\u1ebd kh\u00f4ng n\u00ean c\u00f3 n\u00e0y. H\u00e3y nh\u1edb, ch\u1ec9 m\u1ed9t b\u1ee9c t\u00e2m th\u01b0 c\u1ee7a Tony Fernades \u0111\u00e3 c\u00f3 th\u1ec3 l\u00f4i Air Asia ra kh\u1ecfi kh\u1ee7ng ho\u1ea3ng. Nh\u01b0ng m\u1ed9t chi\u1ebfn d\u1ecbch \u201cxin l\u1ed7i\u201d c\u00f4ng phu c\u1ee7a nh\u00e3n h\u00e0ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t d\u1ecbp cu\u1ed1i n\u0103m v\u1eabn ch\u01b0a thuy\u1ebft ph\u1ee5c ho\u00e0n to\u00e0n \u0111\u01b0\u1ee3c \u0111\u00e1m \u0111\u00f4ng<\/p>\n<figure id=\"attachment_3246\" aria-describedby=\"caption-attachment-3246\" style=\"width: 664px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pp-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3246\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pp-1.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u00e2n th\u1ef1c v\u00e0 ch\u00e2n th\u00e0nh (authentic &amp; honest)\" width=\"664\" height=\"427\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pp-1.jpg 633w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/pp-1-380x244.jpg 380w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/a><figcaption id=\"caption-attachment-3246\" class=\"wp-caption-text\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u00e2n th\u1ef1c v\u00e0 ch\u00e2n th\u00e0nh (authentic &amp; honest)<\/figcaption><\/figure>\n<h2><span id=\"Failing_to_prepare_is_preparing_to_fail\">\u201cFailing to prepare is preparing to fail\u201d<\/span><\/h2>\n<p>Quy\u1ec1n l\u1ef1c th\u1ee9 5 ra \u0111\u1eddi v\u1edbi s\u1ef1 kh\u00f3 ki\u1ec3m so\u00e1t \u0111\u00e3 g\u00e2y ra nhi\u1ec1u kh\u1ee7ng ho\u1ea3ng l\u00f2ng tin c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c brand m\u00e0 h\u1ecd tin t\u01b0\u1edfng. Tuy nhi\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng lu\u00f4n chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng. V\u1ec1 \u0111\u1ed1i n\u1ed9i h\u00e3y trang b\u1ecb \u0111\u00e0o t\u1ea1o ki\u1ebfn th\u1ee9c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng cho \u0111\u1ed9i ng\u0169 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng, ch\u1ee7 \u0111\u1ed9ng r\u00e0 so\u00e1t \u0111\u1ecbnh k\u1ef3. \u0110\u1ed3ng th\u1eddi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean c\u0169ng n\u00ean h\u1ecdc b\u1ed9 quy t\u1eafc trong \u1ee9ng x\u1eed \u0111\u1ec3 ki\u1ec3m so\u00e1t l\u1eddi n\u00f3i v\u00e0 th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00f4ng c\u1ee5 media monitoring, h\u1ee3p t\u00e1c v\u1edbi retainer PR agency uy t\u00edn \u0111\u1ec3 s\u1eb5n s\u00e0ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 k\u1ecbch b\u1ea3n \u1ee9ng ph\u00f3, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n t\u1ed1t \u0111\u1eb9p v\u1edbi c\u00f4ng ch\u00fang v.v.. t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n. Kh\u00f4ng c\u00f3 g\u00ec l\u00e0 th\u1eeba c\u1ea3 vi\u1ec7c chu\u1ea9n b\u1ecb t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u00e1nh nh\u1eefng \u0111i\u1ec1u \u0111\u00e1ng ti\u1ebfc c\u00f3 th\u1ec3 x\u1ea3y ra trong t\u01b0\u01a1ng lai.<\/p>\n<p>&nbsp;<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;3211&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.7&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 b\\u00e0i vi\\u1ebft post&quot;,&quot;legend&quot;:&quot;3.7\\\/5 - (4 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;5 b\\u00e0i h\\u1ecdc c\\u1ea7n ghi nh\\u1edb t\\u1eeb kh\\u1ee7ng ho\\u1ea3ng truy\\u1ec1n th\\u00f4ng&quot;,&quot;width&quot;:&quot;104.8&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 104.8px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            3.7\/5 - (4 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng x\u1ea5u, l\u1eddi n\u00f3i ti\u00eau c\u1ef1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0Trong th\u1eddi \u0111\u1ea1i digital, kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng tr\u1edf n\u00ean kh\u00f3 x\u1eed l\u00fd h\u01a1n bao gi\u1edd h\u1ebft. V\u1edbi nh\u1eefng s\u1ef1 c\u1ed1 c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng v\u00e0 agency t\u1ea7m c\u1ee1 \u0111\u00e3 [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":3245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"","footnotes":""},"categories":[271],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 b\u00e0i h\u1ecdc c\u1ea7n ghi nh\u1edb t\u1eeb kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng | Man Pham Blog<\/title>\n<meta name=\"description\" content=\"Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng x\u1ea5u, l\u1eddi n\u00f3i ti\u00eau c\u1ef1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0Trong th\u1eddi \u0111\u1ea1i digital, kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng tr\u1edf n\u00ean kh\u00f3 x\u1eed l\u00fd h\u01a1n bao gi\u1edd h\u1ebft. 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