{"id":3396,"date":"2022-02-26T12:01:43","date_gmt":"2022-02-26T05:01:43","guid":{"rendered":"https:\/\/www.manpham.com\/?p=3396"},"modified":"2022-02-26T12:01:43","modified_gmt":"2022-02-26T05:01:43","slug":"nhu-cau-va-mong-muon-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/nhu-cau-va-mong-muon-cua-khach-hang.html","title":{"rendered":"Nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
\u201cNhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?”\u00a0 l\u00e0 c\u00e2u h\u1ecfi m\u00e0 \u0111\u00e1p \u00e1n c\u1ee7a n\u00f3 l\u00e0 m\u1ed9t bi\u1ebfn s\u1ed1 v\u1eadn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng. S\u1ef1 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 th\u1ee9 m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n bi\u1ebft v\u00e0 mong \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng. C\u00f3 th\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 r\u1ebb, ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i, th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5… B\u1eb1ng m\u1ed9t ho\u1eb7c nhi\u1ec1u c\u00e1ch doang nghi\u1ec7p lu\u00f4n mu\u1ed1n l\u00e0m tho\u1ea3 m\u00e3n kh\u00e1ch h\u00e0ng nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u00e2y l\u00e0 c\u00e1ch khi\u1ebfn h\u1ecd y\u00eau th\u00edch v\u00e0 d\u00e0nh nh\u1eefng l\u1eddi l\u1ebd t\u1ed1t \u0111\u1eb9p cho s\u1ea3n ph\u1ea9m v\u00e0 ch\u00ednh b\u1ea1n.<\/p>\n
N\u1ed9i dung bài vi\u1ebft<\/p>
Theo nghi\u00ean c\u1ee9u c\u1ee7a Forrester, g\u1ea7n 95% l\u00e3nh \u0111\u1ea1o n\u00f3i r\u1eb1ng vi\u1ec7c cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t n\u1eb1m trong t\u1ed1p \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd. \u00be trong s\u1ed1 h\u1ecd mu\u1ed1n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh. \u0110\u1ed1i v\u1edbi h\u1ecd, \u00fd t\u01b0\u1edfng v\u00e0 d\u1ef1 \u0111\u1ecbnh c\u00f3 v\u1ebb t\u1ed1t tr\u00ean gi\u1ea5y t\u1edd c\u00f2n th\u1ef1c t\u1ebf ra sao l\u1ea1i l\u00e0 m\u1ed9t chuy\u1ec7n kh\u00e1c. Nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng c\u00f3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m v\u1edbi c\u00e1ch kh\u00e1ch h\u00e0ng mong mu\u1ed1n. Ch\u1ec9 c\u00f3 37% doanh nghi\u1ec7p c\u00f3 ng\u00e2n s\u00e1ch ri\u00eang cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng theo nghi\u00ean c\u1ee9u t\u1eeb Forrester.<\/p>\n
V\u00e0 d\u00f9 ng\u00e2n s\u00e1ch nhi\u1ec1u hay \u00edt th\u00ec h\u1ecd \u0111\u1ec1u mong mu\u1ed1n kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i ngi\u1ec7m t\u1ed1t nh\u1ea5t v\u00e0 h\u1ecd mong mu\u1ed1n \u0111\u01b0\u1ee3c tho\u1ea3 m\u00e3n kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn kh\u00e1ch trung th\u00e0nh v\u1edbi m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng k\u1ef3 v\u1ecdng v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1c c\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u00e1p \u1ee9ng mong mu\u1ed1n t\u1eeb c\u00e1c \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d:<\/p>\n
Khi vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean qu\u00e1 d\u1ec5 d\u00e0ng th\u00ec kh\u00e1ch c\u1ea7n b\u1ea1n \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u mua s\u1eafm c\u1ee7a h\u1ecd d\u01b0\u1eddng nh\u01b0 l\u00e0 24\/7. H\u1ecd mong r\u1eb1ng b\u1ea1n s\u1ebd cung c\u1ea5p to\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m h\u1ecd c\u1ea7n bao g\u1ed3m c\u1ea3 \u0111\u1ecba ch\u1ec9 c\u00f3 th\u1ec3 t\u00ecm mua m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. H\u1ecd s\u1eb5n s\u00e0ng t\u1eeb b\u1ecf m\u00f3n h\u00e0ng \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ngay l\u1eadp t\u1ee9c tho\u1ea3 m\u00e3n c\u00e1c c\u00e2u h\u1ecfi m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1eb7t ra. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng quan tr\u1ecdng h\u1ecd c\u00f3 th\u1ec3 gh\u00e9 \u0111\u1ebfn website c\u1ee7a b\u1ea1n b\u1ea5t c\u1ee9 l\u00fac n\u00e0o v\u00e0 mong r\u1eb1ng \u1edf \u0111\u00f3 h\u1ecd lu\u00f4n \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n m\u1ed9t c\u00e1ch nhanh nh\u1ea5t. N\u1ebfu kh\u00f4ng, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed ph\u1ea3i \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang con c\u1ee7a web \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i m\u1ea5t th\u1eddi gian t\u00ecm ki\u1ebfm.<\/p>\n
\u0110\u1ee9ng tr\u00ean c\u01b0\u01a1ng v\u1ecb kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 mong mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea3 nghi\u1ec7m 1-1 kh\u00f4ng? T\u1ea5t nhi\u00ean l\u00e0 c\u00f3 b\u1ea1n mong r\u1eb1ng nh\u00e2n vi\u00ean \u1ea5y trong l\u00fac t\u01b0 v\u1ea5n ch\u0103m s\u00f3c nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u1ec9 l\u00e0 c\u1ee7a m\u00ecnh, v\u00e0 h\u1ecd \u0111\u1eb7t s\u1ef1 t\u1eadn t\u00e2m v\u00e0o kh\u00e1ch h\u00e0ng duy nh\u1ea5t l\u00e0 m\u00ecnh. V\u00e0 m\u1ed7i kh\u00e1ch v\u1edbi m\u1ed9t t\u00edch c\u00e1ch h\u1ecd s\u1ebd c\u1ea7n nh\u1eefng ki\u1ec3u ch\u0103m s\u00f3c kh\u00e1c nhau vi\u1ec7c tinh \u00fd t\u00ecm ra \u0111\u00f3 ch\u00ednh l\u00e0 ch\u00eca kho\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n.<\/p>\n
V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n t\u1ea1o ra nhi\u1ec1u tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u01a1n? \u0110\u00e2y l\u00e0 1 \u00fd t\u01b0\u1edfng: John Wettlaufer, ph\u1ee5 tr\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u1edf Homedics (Keego Harbor, MI) v\u00e0 nh\u00e2n vi\u00ean \u0111\u00e3 theo d\u00f5i c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u01a1n \u0111\u0103t h\u00e0ng v\u00e0 c\u00e2u h\u1ecfi m\u1ed7i l\u00fac cu\u1ed1i ng\u00e0y \u0111\u1ec3 t\u00ecm ra nh\u1eefng th\u1ee9 quan tr\u1ecdng nh\u1ea5t: kh\u00e1ch h\u00e0ng l\u00e2u n\u0103m, v\u1ea5n \u0111\u1ec1 ch\u00ednh hay y\u00eau c\u1ea7u quan tr\u1ecdng. Sau \u0111\u00f3 h\u1ecd chuy\u1ec3n t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft t\u1edbi ng\u01b0\u1eddi ho\u1eb7c ph\u00f2ng ban ph\u00f9 h\u1ee3p ch\u1ecbu tr\u00e1ch nhi\u1ec7m. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i \u0111\u1eb7c bi\u1ec7t v\u01b0\u1ee3t ngo\u00e0i k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y nay.<\/p>\n