Qu\u1ea3ng c\u00e1o Video (Video Ads)<\/strong><\/span><\/h3>\nT\u1ec9 l\u1ec7 qu\u1ea3ng c\u00e1o video \u0111\u01b0\u1ee3c xem trong \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cao h\u01a1n (14%) so v\u1edbi qu\u1ea3ng c\u00e1o video tr\u00ean tr\u00ecnh duy\u1ec7t di \u0111\u1ed9ng (ch\u1ec9 8.3%). V\u00e0 m\u1ed9t khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem video th\u00ec t\u1ec9 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng xem h\u1ebft video trong \u1ee9ng d\u1ee5ng cao h\u01a1n tr\u00ecnh duy\u1ec7t di \u0111\u1ed9ng l\u00e0 kh\u00f4ng \u0111\u00e1ng k\u1ec3. 53.3% vs 52.7%<\/p>\n
Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p thay \u0111\u1ed5i h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o sang video v\u00ec s\u1ef1 ti\u1ec7n l\u1ee3i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung c\u0169ng nh\u01b0 t\u00ednh gi\u1ea3i tr\u00ed m\u00e0 ch\u00fang \u0111em l\u1ea1i. Qu\u1ea3ng c\u00e1o v\u1eeba \u0111\u1ee7 l\u00e0 t\u1eeb 15-30s \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i. Tuy v\u1eady nh\u01b0ng chi ph\u00ed cho lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y r\u1ea5t \u0111\u1eaft b\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ec3 l\u1ef1a ch\u1ecdn sao ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch. \u0110\u1eb7c bi\u1ec7t kh\u00f3 ki\u1ebfm so\u00e1t trong vi\u1ec7c mu\u1ed1n ng\u01b0\u1eddi xem xem h\u1ebft qu\u1ea3ng c\u00e1o video. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi d\u00f9ng s\u1ebd skip video v\u00ec kh\u00f4ng mu\u1ed1n l\u00e0m phi\u1ec1n, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec h\u1ecd \u0111\u00e3 xem video \u0111\u00f3 tr\u01b0\u1edbc r\u1ed3i n\u00ean s\u1ebd kh\u00f4ng xem l\u1ea1i, nh\u01b0 v\u1eady kh\u00e1 l\u00e0 l\u00e3ng ph\u00ed. Tuy nhi\u00ean n\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hay, th\u00fa v\u1ecb th\u00ec b\u1ea1n s\u1ebd thu v\u1ec1 r\u1ea5t nhi\u1ec1u l\u01b0\u1ee3ng ng\u01b0\u1eddi xem, th\u1eadm ch\u00ed l\u00e0 \u0111\u01b0\u1ee3c share l\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf n\u00ean viral.<\/p>\n![\"Qu\u1ea3ng](\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/Video-Ads-650x310.png\")
<\/a>Qu\u1ea3ng c\u00e1o Video (Video Ads)<\/figcaption><\/figure>\nQu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean (Native Ads)<\/strong><\/span><\/h3>\nG\u1ecdi l\u00e0 \u201cqu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean\u201d l\u00e0 b\u1edfi v\u00ec lo\u1ea1i h\u00ecnh n\u00e0y l\u00e0 qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng ph\u1ea3i qu\u1ea3ng c\u00e1o. T\u1ee9c l\u00e0 n\u00f3 cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c nh\u01b0 \u0111ang xem n\u1ed9i dung r\u1ea5t \u0111\u1ed7i b\u00ecnh th\u01b0\u1eddng bao g\u1ed3m video, \u1ea3nh, nh\u1ea1c, text\u2026 kh\u00f4ng g\u00e2y gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
Th\u1ef1c t\u1ebf, theo m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a Sharethrough v\u00e0 Media Lab IPG, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c quan v\u1edbi Native Ads th\u01b0\u1eddng xuy\u00ean h\u01a1n 52% so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o banner truy\u1ec1n th\u1ed1ng.<\/p>\n
Hi v\u1ecdng qua b\u00e0i vi\u1ebft 5 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t. Th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 lo\u1ea1i h\u00ecnh n\u00e0o to\u00e0n \u01b0u \u0111i\u1ec3m v\u00e0 c\u0169ng kh\u00f4ng c\u00f3 lo\u1ea1i h\u00ecnh n\u00e0o to\u00e0n nh\u01b0\u1ee3c \u0111i\u1ec3m. Ch\u00fang s\u1ebd c\u00f9ng ph\u00e1t huy t\u1ed1t th\u1ebf m\u1ea1nh n\u1ebfu \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t v\u1ecb tr\u00ed h\u1ee3p l\u00fd. V\u00e0 \u0111i\u1ec1u \u0111\u00f3, r\u1ea5t c\u1ea7n \u0111\u1ebfn n\u0103ng l\u1ef1c c\u0169ng nh\u01b0 kinh nghi\u1ec7m c\u1ee7a c\u00e1c b\u1ea1n \u2013 nh\u1eefng marketer th\u1ef1c th\u1ee5.<\/p>\n
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\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"Khi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n th\u00ec xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1eed d\u1ee5ng t\u1eeb c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng nhi\u1ec1u h\u01a1n. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng v\u00ec xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y m\u1ed9t […]<\/p>\n","protected":false},"author":44,"featured_media":3425,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"","footnotes":""},"categories":[271],"tags":[],"yoast_head":"\n
5 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t | Man Pham Blog<\/title>\n<meta name=\"description\" content=\"Khi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n th\u00ec xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1eed d\u1ee5ng t\u1eeb c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng nhi\u1ec1u h\u01a1n. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng v\u00ec xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y m\u1ed9t th\u1ecbnh h\u00e0nh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manpham.com\/quang-cao-tren-di-dong.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t | Man Pham Blog\" \/>\n<meta property=\"og:description\" content=\"Khi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n th\u00ec xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1eed d\u1ee5ng t\u1eeb c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng nhi\u1ec1u h\u01a1n. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng v\u00ec xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y m\u1ed9t th\u1ecbnh h\u00e0nh.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manpham.com\/quang-cao-tren-di-dong.html\" \/>\n<meta property=\"og:site_name\" content=\"Man Pham Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sean.pham.397\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-26T05:02:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/02\/app1-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"605\" \/>\n\t<meta property=\"og:image:height\" content=\"359\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thu H\u00e0\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thu H\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.manpham.com\/quang-cao-tren-di-dong.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.manpham.com\/quang-cao-tren-di-dong.html\"},\"author\":{\"name\":\"Thu H\u00e0\",\"@id\":\"https:\/\/www.manpham.com\/#\/schema\/person\/86395a802f3e8d52ec75ede043a48dad\"},\"headline\":\"5 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t\",\"datePublished\":\"2022-02-26T05:02:57+00:00\",\"dateModified\":\"2022-02-26T05:02:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.manpham.com\/quang-cao-tren-di-dong.html\"},\"wordCount\":1852,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.manpham.com\/#\/schema\/person\/952082eb2ba0ed7889c93be808a333fb\"},\"articleSection\":[\"Ki\u1ebfn th\u1ee9c Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.manpham.com\/quang-cao-tren-di-dong.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manpham.com\/quang-cao-tren-di-dong.html\",\"url\":\"https:\/\/www.manpham.com\/quang-cao-tren-di-dong.html\",\"name\":\"5 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t | Man Pham Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.manpham.com\/#website\"},\"datePublished\":\"2022-02-26T05:02:57+00:00\",\"dateModified\":\"2022-02-26T05:02:57+00:00\",\"description\":\"Khi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n th\u00ec xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1eed d\u1ee5ng t\u1eeb c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng nhi\u1ec1u h\u01a1n. 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