{"id":3493,"date":"2022-03-02T11:09:06","date_gmt":"2022-03-02T04:09:06","guid":{"rendered":"https:\/\/www.manpham.com\/?p=3493"},"modified":"2022-03-02T11:09:06","modified_gmt":"2022-03-02T04:09:06","slug":"tam-ly-hoc-trong-marketing","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/tam-ly-hoc-trong-marketing.html","title":{"rendered":"9 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng trong Marketing\u00a0"},"content":{"rendered":"<p>Trong Marketing \u0111\u1ec3 hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c quan tr\u1ecdng v\u00e0 b\u1ea5t k\u00ec marketer n\u00e0o c\u0169ng mong mu\u1ed1n m\u00ecnh l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. C\u00f3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng c\u00f3 t\u0103ng doanh thu hay kh\u00f4ng t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c bao nhi\u00eau. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd m\u00e1ch b\u1ea1n 9 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng trong Marketing, c\u00f9ng theo d\u00f5i nh\u00e9!<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">N\u1ed9i dung b&agrave;i vi\u1ebft<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/div>\n<h2><span id=\"Co_di_co_lai_Reciprocity\"><b>C\u00f3 \u0111i c\u00f3 l\u1ea1i \u2013 Reciprocity<\/b><\/span><\/h2>\n<p>Hi\u1ec3u \u0111\u01a1n gi\u1ea3n c\u1ee7a hi\u1ec7u \u1ee9ng &#8220;C\u00f3 \u0111i c\u00f3 l\u1ea1i&#8221; n\u00e0y l\u00e0 khi ai \u0111\u00f3 l\u00e0m m\u1ed9t vi\u1ec7c g\u00ec cho b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c mu\u1ed1n l\u00e0m l\u1ea1i m\u1ed9t vi\u1ec7c g\u00ec kh\u00e1c t\u01b0\u01a1ng t\u1ef1 cho \u0111\u1ed1i ph\u01b0\u01a1ng. \u0110\u00e2y ho\u00e0n to\u00e0n l\u00e0 c\u01a1 ch\u1ebf t\u1ef1 nguy\u1ec7n v\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb t\u00e2m c\u1ee7a b\u1ea3n th\u00e2n kh\u00f4ng h\u1ec1 b\u1ecb \u00e9p bu\u1ed9c. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00e1p l\u1ea1i n\u00e0y \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n t\u1eeb l\u00f2ng bi\u1ebft \u01a1n khi ai \u0111\u00f3 l\u00e0m \u0111i\u1ec1u g\u00ec t\u1ed1t \u0111\u1eb9p d\u00e0nh cho m\u00ecnh.\u00a0<\/p>\n<p>V\u00ed d\u1ee5 cho vi\u1ec7c n\u00e0y r\u1ea5t d\u1ec5 th\u1ea5y. Ch\u1ea3 h\u1ea1n nh\u01b0 b\u1ea1n \u0111i v\u00e0o m\u1ed9t qu\u00e1n \u0103n nh\u00e0 h\u00e0ng, n\u1ebfu b\u1ea1n \u0111\u01b0\u1ee3c cho k\u1eb9o khi xin ho\u00e1 \u0111\u01a1n thanh to\u00e1n, b\u1ea1n ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a l\u00fd thuy\u1ebft n\u00e0y. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m. Khi ph\u1ee5c v\u1ee5 mang ho\u00e1 \u0111\u01a1n ra k\u00e8m ch\u00fat k\u1eb9o b\u1ea1c h\u00e0 th\u01a1m mi\u1ec7ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i ch\u00fat ti\u1ec1n boa ho\u1eb7c s\u1ebd quay l\u1ea1i qu\u00e1n \u0103n \u0111\u00f3 v\u00e0o l\u1ea7n sau v\u00e0 l\u1ea7n sau n\u1eefa.<\/p>\n<p>Trong marketing, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng <b>nguy\u00ean t\u1eafc t\u01b0\u01a1ng h\u1ed7<\/b>. B\u1ea1n c\u00f3 th\u1ec3 cho \u0111i b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec t\u1eeb m\u1ed9t chi\u1ebfc \u00e1o len, m\u1ed9t ebook \u0111\u1ed9c quy\u1ec1n, t\u1edbi m\u1ed9t background m\u00e1y t\u00ednh mi\u1ec5n ph\u00ed, hay kh\u1ea3 n\u0103ng chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n trong m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n. Th\u1eadm ch\u00ed m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u01a1n gi\u1ea3n nh\u01b0 m\u1ed9t v\u0103n b\u1ea3n vi\u1ebft tay c\u0169ng c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. B\u1ea1n ch\u1ec9 c\u1ea7n ch\u1eafc ch\u1eafn b\u1ea1n \u0111ang cho \u0111i m\u1ed9t th\u1ee9 mi\u1ec5n ph\u00ed tr\u01b0\u1edbc khi b\u1ea1n y\u00eau c\u1ea7u nh\u1eadn l\u1ea1i m\u1ed9t c\u00e1i g\u00ec kh\u00e1c.<\/p>\n<figure id=\"attachment_3497\" aria-describedby=\"caption-attachment-3497\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/Hie\u0323\u0302u-u\u031b\u0301ng-ta\u0302m-ly\u0301-ho\u0323c-trong-Marketing-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3497\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/Hie\u0323\u0302u-u\u031b\u0301ng-ta\u0302m-ly\u0301-ho\u0323c-trong-Marketing-1-650x322.jpg\" alt=\"\" width=\"650\" height=\"322\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/Hie\u0323\u0302u-u\u031b\u0301ng-ta\u0302m-ly\u0301-ho\u0323c-trong-Marketing-1-650x322.jpg 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/Hie\u0323\u0302u-u\u031b\u0301ng-ta\u0302m-ly\u0301-ho\u0323c-trong-Marketing-1-768x380.jpg 768w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/Hie\u0323\u0302u-u\u031b\u0301ng-ta\u0302m-ly\u0301-ho\u0323c-trong-Marketing-1-380x188.jpg 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/Hie\u0323\u0302u-u\u031b\u0301ng-ta\u0302m-ly\u0301-ho\u0323c-trong-Marketing-1.jpg 780w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><figcaption id=\"caption-attachment-3497\" class=\"wp-caption-text\">C\u00f3 \u0111i c\u00f3 l\u1ea1i \u2013 Reciprocity<\/figcaption><\/figure>\n<h2><span id=\"Loi_cam_ket_Commitments\"><b>L\u1eddi cam k\u1ebft \u2013 Commitments<\/b><\/span><\/h2>\n<p>Kh\u00f4ng ai tr\u00ean \u0111\u1eddi n\u00e0y th\u00edch b\u1ecb th\u1ea5t h\u1ee9a v\u00e0 nguy\u00ean t\u1eafc n\u00e0y ch\u00ednh l\u00e0 d\u1ef1a tr\u00ean t\u00e2m l\u00fd \u0111\u00f3. &#8220;S\u1ef1 cam k\u1ebft&#8221; Khi ai \u0111\u00f3 h\u1ee9a v\u1edbi b\u1ea1n r\u1eb1ng h\u1ecd s\u1ebd d\u00f9ng b\u1eefa, s\u1ebd g\u1ecdi cho b\u1ea1n, s\u1ebd mua th\u1eed s\u1ea3n ph\u1ea9m th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 <b>s\u1ef1 r\u00e0ng bu\u1ed9c<\/b> gi\u1eefa hai b\u1ea1n. Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 s\u1ef1 cam k\u1ebft nh\u1ea5t \u0111\u1ecbnh th\u00ec r\u1ea5t \u00edt khi h\u1ecd t\u1eeb b\u1ecf hay quay l\u01b0ng.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ch\u1ed1ng l\u1ea1i s\u1ef1 b\u1ecf \u0111i c\u1ee7a kh\u00e1ch h\u00e0ng. D\u00f9 b\u1ea1n kh\u00f4ng ng\u1eebng c\u1ed1 g\u1eafng l\u00e0m vui l\u00f2ng kh\u00e1ch h\u00e0ng (nh\u01b0 theo nguy\u00ean t\u1eafc #1), b\u1ea1n lu\u00f4n ghi nh\u1edb r\u1eb1ng h\u1ecd c\u00e0ng cam k\u1ebft v\u1edbi b\u1ea1n l\u00e2u h\u01a1n th\u00ec h\u1ecd c\u00e0ng kh\u00f3 quay l\u01b0ng \u0111i h\u01a1n. Ngh\u0129 v\u1ec1 c\u1ea5u tr\u00fac \u0111\u1ecbnh gi\u00e1. B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 nh\u01b0ng y\u00eau c\u1ea7u kh\u00e1ch k\u00fd h\u1ee3p \u0111\u1ed3ng 1 n\u0103m thay v\u00ec 1 th\u00e1ng? Do \u0111\u00f3, m\u1ed9t khi b\u1ea1n \u0111\u00e3 b\u1eaft kh\u00e1ch h\u00e0ng cam k\u1ebft, h\u00e3y b\u1ed5 tr\u1ee3 th\u00eam b\u1eb1ng vi\u1ec7c m\u1eddi ch\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t \u2013 v\u00e0 th\u1eadm ch\u00ed l\u00e0 c\u00e1c n\u1ed9i dung d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span id=\"Su_tin_nhiem\"><b>S\u1ef1 t\u00edn nhi\u1ec7m<\/b><\/span><\/h2>\n<p>M\u1ed9t ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi m\u1ecdi l\u1eddi h\u1ecd n\u00f3i, m\u1ed7i h\u00e0nh \u0111\u1ed9ng h\u1ecd l\u00e0m \u0111\u1ec1u \u0111\u01b0\u1ee3c cam k\u1ebft v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00ec m\u1ee9c \u0111\u1ed9 uy t\u00edn v\u00e0 tin c\u1eady s\u1ebd cao h\u01a1n r\u1ea5t nhi\u1ec1u. Theo t\u00e2m l\u00fd chung khi ng\u01b0\u1eddi n\u00e0y \u0111\u01b0a ra \u00fd ki\u1ebfn ho\u1eb7c g\u1ee3i \u00fd th\u00ec ch\u00fang ta th\u01b0\u1eddng tin t\u01b0\u1edfng v\u00e0 \u0111\u1ed3ng t\u00ecnh v\u00ec h\u1ecd c\u00f3 \u0111\u1ed9 tan c\u1eady cao. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 <b>h\u00ecnh m\u1eabu c\u1ee7a s\u1ef1 t\u00edn nhi\u1ec7m\u00a0<\/b><\/p>\n<p>H\u00e3y n\u00e2ng cao s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a b\u1ea1n trong l\u00f2ng kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u1edf t\u1ea5t c\u1ea3 nh\u1eefng b\u00e0i \u0111\u0103ng n\u1ed9i dung b\u1ea1n n\u00ean l\u00e0m <b>n\u1ed5i b\u1eadt th\u00f4ng tin c\u1ee7a t\u00e1c gi\u1ea3<\/b>. B\u1eb1ng c\u00e1ch n\u00e0y \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 th\u00f4ng minh v\u00e0 uy\u00ean b\u00e1c c\u1ee7a ng\u01b0\u1eddi h\u1ecd v\u1eabn hay theo d\u00f5i. B\u1eb1ng c\u00e1ch n\u00e0y l\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thi\u1ebft l\u1eadp v\u1ecb tr\u00ed thought leadership cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<figure id=\"attachment_3499\" aria-describedby=\"caption-attachment-3499\" style=\"width: 685px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/tam-ly-hoc-thu-vi-trong-marketing_bd42ba049791482bb20c582b7f1b02d2_90040c6b9d0e47548448eaca95c85a9b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3499\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/tam-ly-hoc-thu-vi-trong-marketing_bd42ba049791482bb20c582b7f1b02d2_90040c6b9d0e47548448eaca95c85a9b-650x352.jpg\" alt=\"S\u1ef1 t\u00edn nhi\u1ec7m\" width=\"685\" height=\"371\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/tam-ly-hoc-thu-vi-trong-marketing_bd42ba049791482bb20c582b7f1b02d2_90040c6b9d0e47548448eaca95c85a9b-650x352.jpg 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/tam-ly-hoc-thu-vi-trong-marketing_bd42ba049791482bb20c582b7f1b02d2_90040c6b9d0e47548448eaca95c85a9b-380x206.jpg 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/tam-ly-hoc-thu-vi-trong-marketing_bd42ba049791482bb20c582b7f1b02d2_90040c6b9d0e47548448eaca95c85a9b.jpg 721w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/a><figcaption id=\"caption-attachment-3499\" class=\"wp-caption-text\">S\u1ef1 t\u00edn nhi\u1ec7m<\/figcaption><\/figure>\n<h2><span id=\"Bang_chung_mang_xa_hoi_Social_Proof\"><b>B\u1eb1ng ch\u1ee9ng m\u1ea1ng x\u00e3 h\u1ed9i \u2013 Social Proof<\/b><\/span><\/h2>\n<p>\u0110\u00e2y n\u00f3i c\u00e1ch kh\u00e1c gi\u1ed1ng nh\u01b0 hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng, b\u1ea1n s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng theo ni\u1ec1m tin v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi b\u1ea1n tin t\u01b0\u1edfng. V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n khi ng\u01b0\u1eddi b\u1ea1n th\u00edch n\u00f3i r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y r\u1ea5t t\u1ed1t, t\u00f4i \u0111ang s\u1eed d\u1ee5ng v\u00e0 th\u1ea5y ch\u00fang th\u1eadt tuy\u1ec7t. B\u1ea1n s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng \u00fd ki\u1ebfn t\u1eeb ng\u01b0\u1eddi n\u00e0y, s\u1ea3n ph\u1ea9m kia tuy b\u1ea1n ch\u01b0a s\u1eed d\u1ee5ng nh\u01b0ng m\u1eb7c nhi\u00ean trong \u0111\u1ea7u v\u1eabn l\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t v\u00e0 n\u00ean th\u1eed s\u1eed d\u1ee5ng khi c\u00f3 nhu c\u1ea7u.\u00a0<\/p>\n<p>M\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u \u1ee9ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 t\u1ea1o c\u00e1c <b>content viral<\/b> \u0111\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi c\u1ea3m th\u1ea5y th\u00edch th\u00fa v\u00e0 chia s\u1ebb c\u00e1c th\u00f4ng tin \u0111\u00f3. D\u1ea7n d\u1ea7n s\u1ebd t\u1ea1o hi\u1ec7u \u1ee9ng lan truy\u1ec1n \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n<h2><span id=\"Thich_Liking\"><b>Th\u00edch \u2013 Liking<\/b><\/span><\/h2>\n<p>Khi m\u1ed9t ng\u01b0\u1eddi m\u1ed9t doanh nghi\u1ec7p t\u1ea1o cho b\u1ea1n m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u1ed1t th\u00ec vi\u1ec7c b\u1ea1n c\u1ea3m th\u1ea5y &#8220;th\u00edch&#8221; h\u1ecd, th\u00edch t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n d\u1ec5 hi\u1ec3u. Th\u1eadm ch\u00ed khi s\u1ef1 y\u00eau th\u00edch \u0111\u00e3 v\u01b0\u1ee3t b\u1eadc b\u1ea1n s\u1ebd t\u00ecm c\u00e1ch \u0111\u1ec3 mua h\u00e0ng c\u1ee7a h\u1ecd, b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m h\u00e0ng ho\u00e1 n\u00e0o t\u1eeb doanh nghi\u1ec7p b\u1ea1n d\u00f9ng hay kh\u00f4ng b\u1ea1n \u0111\u1ec1u mu\u1ed1n s\u1edf h\u1eefu ch\u00fang. Vi\u1ec7c y\u00eau th\u00edch m\u1ed9t ng\u01b0\u1eddi m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 kh\u00f4ng v\u00ec m\u1ed9t l\u00fd do \u0111\u1eb7c bi\u1ec7t nh\u01b0 c\u00f4ng ty \u0111\u00f3 ph\u00e1t tri\u1ec3n kinh doanh c\u00f3 l\u00e3i hay n\u1ed5i ti\u1ebfng&#8230; Ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n th\u00edch nh\u00ecn th\u1ea5y h\u1ecd, th\u00edch h\u1ecd xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean h\u01a1n.\u00a0<\/p>\n<p>\u201cTh\u00edch\u201d r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. H\u00e3y ch\u00fa \u00fd r\u1eb1ng \u201cd\u1ec5 th\u00edch\u201d kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 \u201ct\u1ed1t\u201d. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u00f4 t\u1ee5c v\u00e0 x\u00fac ph\u1ea1m \u2026 nh\u01b0ng n\u1ebfu kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n th\u00edch, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i th\u1ebf c\u1ee7a \u201cth\u00edch\u201d. B\u1ea1n ch\u1ec9 mu\u1ed1n ng\u01b0\u1eddi ta c\u1ea3m th\u1ea5y <b>li\u00ean k\u1ebft m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/b>. V\u00ec v\u1eady, kh\u00f4ng bi\u1ebft b\u1ea1n l\u00e0m c\u00e1ch n\u00e0o, vi\u1ec7c n\u00e0y r\u1ea5t \u0111\u00e1ng th\u1eed.<\/p>\n<h2><span id=\"Su_khan_hiem_Scarcity\"><b>S\u1ef1 khan hi\u1ebfm \u2013 Scarcity<\/b><\/span><\/h2>\n<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd \u0111i xem m\u1ed9t b\u1ed9 phim v\u00e0 l\u00fac mua v\u00e9 nh\u00e2n vi\u00ean b\u00e1o r\u1eb1ng hi\u1ec7n t\u1ea1i ch\u1ec9 c\u00f2n 2 v\u1ecb tr\u00ed gh\u1ebf n\u00e0y th\u00f4i. \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ef1 khan hi\u1ebfm khi nhu c\u1ea7u c\u1ee7a kh\u00e1ch nhi\u1ec1u m\u00e0 s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng ho\u00e1 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng l\u1ea1i \u00edt th\u00ec t\u1ea1o ra s\u1ef1 khan hi\u1ebfm v\u00e0 khi <b>c\u01a1 h\u1ed9i\/s\u1ea3n ph\u1ea9m c\u00e0ng hi\u1ebfm th\u00ec n\u00f3 c\u00e0ng gi\u00e1 tr\u1ecb.<\/b><\/p>\n<p>M\u1ed9t m\u1eabu \u00e1o thun r\u1ea5t \u0111\u01b0\u1ee3c \u01b0u chu\u1ed9ng t\u1ea1i th\u1eddi gian n\u00e0y v\u00e0 khi kh\u00e1ch h\u1ecfi b\u1ea1n, b\u1ea1n b\u00e1o hi\u1ec7n t\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y \u0111ang h\u1ebft h\u00e0ng v\u00e0 trong v\u00f2ng 2 h\u00f4m n\u1eefa s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n l\u1ea1i. L\u00fac n\u00e0y s\u1ef1 th\u00edch th\u00fa v\u00e0 mong mu\u1ed1n s\u1ee1 h\u1eefu c\u1ee7a kh\u00e1ch t\u0103ng cao nh\u1ea5t \u0111\u1ecbnh h\u1ecd s\u1ebd \u0111\u1ee3i v\u00e0 mua b\u1eb1ng \u0111\u01b0\u1ee3c chi\u1ebfc \u00e1o \u1ea5y. \u0110\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ch\u00fa \u00fd c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb.\u00a0<\/p>\n<p>N\u1ebfu b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1i ni\u1ec7m khan hi\u1ebfm nh\u01b0 ki\u1ec3u \u0111\u00e3 t\u1eebng c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, nh\u01b0ng do nhu c\u1ea7u cao n\u00ean ch\u1ec9 c\u00f2n l\u1ea1i r\u1ea5t \u00edt, ng\u01b0\u1eddi ta s\u1ebd r\u1ea5t ghi nh\u1eadn. Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n ti\u1ebfp c\u1eadn tr\u00ean g\u00f3c \u0111\u1ed9 t\u1ed5ng s\u1ea3n ph\u1ea9m ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt, c\u00f3 th\u1ec3 nguy\u00ean t\u1eafc tr\u00ean s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n<figure id=\"attachment_3498\" aria-describedby=\"caption-attachment-3498\" style=\"width: 649px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/hieu-ung-tam-ly.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3498\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/hieu-ung-tam-ly-598x480.jpg\" alt=\"9 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng trong Marketing\u00a0\" width=\"649\" height=\"521\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/hieu-ung-tam-ly-598x480.jpg 598w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/hieu-ung-tam-ly-380x305.jpg 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/hieu-ung-tam-ly.jpg 602w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/a><figcaption id=\"caption-attachment-3498\" class=\"wp-caption-text\">9 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng trong Marketing<\/figcaption><\/figure>\n<h2><span id=\"Am_anh_mat_mat_Recency_Illusion\"><b>\u00c1m \u1ea3nh m\u1ea5t m\u00e1t \u2013 Recency Illusion<\/b><\/span><\/h2>\n<p>\u00c1m \u1ea3nh v\u1ec1 m\u1ea5t m\u00e1t c\u00f3 t\u00ednh quan tr\u1ecdng trong c\u00e1c s\u1ea3n ph\u1ea9m freemium. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t t\u00ednh n\u0103ng cho phi\u00ean b\u1ea3n<b> mi\u1ec5n ph\u00ed<\/b> c\u1ee7a s\u1ea3n ph\u1ea9m trong m\u1ed9t <b>kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/b>.<\/p>\n<p>Sau kho\u1ea3ng th\u1eddi gian \u0111\u00f3, t\u00ednh n\u0103ng \u0111\u00f3 s\u1ebd b\u1ecb x\u00f3a tr\u1eeb khi b\u1ea1n n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch tr\u1ea3 th\u00eam ti\u1ec1n. Trong khi b\u1ea1n ch\u1eafc ch\u1eafn ph\u1ea3i c\u1ea9n th\u1eadn khi s\u1eed d\u1ee5ng nhu c\u1ea7u t\u00e2m l\u00fd n\u00e0y, \u00e1m \u1ea3nh v\u1ec1 m\u1ea5t m\u00e1t l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m r\u1ea5t quan tr\u1ecdng m\u00e0 m\u1ecdi marketer c\u1ea7n bi\u1ebft.<\/p>\n<h2><span id=\"Hieu_ung_nguyen_ban_Verbatim_Effect\"><b>Hi\u1ec7u \u1ee9ng nguy\u00ean b\u1ea3n \u2013 Verbatim Effect<\/b><\/span><\/h2>\n<p>N\u00f3i d\u1ec5 hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m c\u1ee7a t\u00e2m k\u00fd h\u1ecdc n\u00e0y l\u00e0 ng\u01b0\u1eddi ta th\u01b0\u1eddng s\u1ebd nh\u1edb m\u1ed9t \u00fd t\u01b0\u1edfng chung n\u00e0o \u0111\u00f3 trong n\u1ed9i dung c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i to\u00e0n b\u1ed9 n\u1ed9i dung m\u00e0 b\u1ea1n mang l\u1ea1i. M\u1ed7i ng\u01b0\u1eddi s\u1ebd c\u00f3 m\u1ed9t s\u1ef1 g\u1ee3i nh\u1edb ri\u00eang khi \u0111\u1ecdc khi nghe qua m\u1ed9t n\u1ed9i dung n\u00e0o \u0111\u00f3.\u00a0<\/p>\n<p>V\u1edbi hi\u1ec7u \u1ee9ng n\u00e0y t\u00f4i khuy\u00ean b\u1ea1n n\u00ean d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 <b>ho\u00e0n thi\u1ec7n xu\u1ea5t s\u1eafc ti\u00eau \u0111\u1ec1<\/b> c\u1ee7a b\u00e0i \u0111\u0103ng. N\u00f3 kh\u00f4ng ch\u1ec9 c\u1ea7n d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 chia s\u1ebb, m\u00e0 c\u00f2n ph\u1ea3i m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c n\u1ed9i dung trong b\u00e0i b\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, khi m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh, h\u1ecd s\u1ebd ngh\u0129 \u0111\u1ebfn m\u1ed9t <b>b\u00e0i vi\u1ebft h\u1eefu \u00edch<\/b> h\u1ecd \u0111\u00e3 \u0111\u1ecdc v\u00e0 d\u00f9ng Google \u0111\u1ec3 t\u00ecm l\u1ea1i. N\u1ebfu b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc, b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<h2><span id=\"Phan_nhom_Clustering\"><b>Ph\u00e2n nh\u00f3m \u2013 Clustering<\/b><\/span><\/h2>\n<p>Con ng\u01b0\u1eddi c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00f4ng gian h\u1ea1n ch\u1ebf trong b\u1ed9 nh\u1edb ng\u1eafn h\u1ea1n c\u1ee7a h\u1ecd. Tr\u00ean th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 c\u00f3 th\u1ec3 nh\u1edb b\u1ea3y th\u00f4ng tin kh\u00e1c nhau t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m.<\/p>\n<p>\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, ch\u00fang ta n\u00ean <b>g\u1ed9p nh\u00f3m c\u00e1c th\u00f4ng tin t\u01b0\u01a1ng t\u1ef1 nhau<\/b>. V\u00ed d\u1ee5 khi \u0111i si\u00eau th\u1ecb b\u1ea1n th\u01b0\u1eddng g\u1ed9p c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng danh m\u1ee5c nh\u01b0 s\u1eefa tr\u1ee9ng th\u1ecbt v\u00e0o m\u1ed9t ch\u1ed7 \u0111\u1ec3 \u0111i mua c\u00f9ng l\u00fac v\u1edbi nhau cho ti\u1ec7n.\u00a0<\/p>\n<p>V\u00ec v\u1eady, khi b\u1ea1n t\u1ea1o n\u1ed9i dung, h\u00e3y l\u01b0u \u00fd \u0111\u1ebfn vi\u1ec7c <b>ph\u00e2n nh\u00f3m<\/b>. M\u1ed9t c\u00e1ch \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 b\u1ed1 tr\u00ed n\u1ed9i dung gi\u00fap <b>\u0111\u1ed9c gi\u1ea3 d\u1ec5 nh\u1edb<\/b> h\u01a1n l\u00e0 nh\u00f3m c\u00e1c ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 v\u1edbi nhau \u2013 b\u1eb1ng c\u00e1ch \u0111\u00e1nh s\u1ed1 ho\u1eb7c thi\u1ebft k\u1ebf k\u00edch th\u01b0\u1edbc c\u00e1c ti\u00eau \u0111\u1ec1 kh\u00e1c nhau. V\u0103n b\u1ea3n c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean <b>d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 nh\u1edb<\/b> h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 9 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd h\u1ecdc trong Marketing hi v\u1ecdng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u1eadn d\u1ee5ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a ri\u00eang m\u00ecnh. V\u00e0 \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n v\u00e0 \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng<\/p>\n<p>\u00a0<\/p>\n<p>&nbsp;<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;3493&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 b\\u00e0i vi\\u1ebft post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;9 hi\\u1ec7u \\u1ee9ng t\\u00e2m l\\u00fd h\\u1ecdc c\\u1ee7a kh\\u00e1ch h\\u00e0ng trong Marketing\\u00a0&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong Marketing \u0111\u1ec3 hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c quan tr\u1ecdng v\u00e0 b\u1ea5t k\u00ec marketer n\u00e0o c\u0169ng mong mu\u1ed1n m\u00ecnh l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. C\u00f3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng c\u00f3 t\u0103ng doanh thu hay kh\u00f4ng t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":3495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"1","footnotes":""},"categories":[271],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng trong Marketing\u00a0 | Man Pham Blog<\/title>\n<meta name=\"description\" content=\"Trong Marketing \u0111\u1ec3 hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c quan tr\u1ecdng v\u00e0 b\u1ea5t k\u00ec marketer n\u00e0o c\u0169ng mong mu\u1ed1n m\u00ecnh l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manpham.com\/tam-ly-hoc-trong-marketing.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng trong Marketing\u00a0 | Man Pham Blog\" \/>\n<meta property=\"og:description\" content=\"Trong Marketing \u0111\u1ec3 hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c quan tr\u1ecdng v\u00e0 b\u1ea5t k\u00ec marketer n\u00e0o c\u0169ng mong mu\u1ed1n m\u00ecnh l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.\" \/>\n<meta property=\"og:url\" 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