{"id":3513,"date":"2022-03-02T11:06:12","date_gmt":"2022-03-02T04:06:12","guid":{"rendered":"https:\/\/www.manpham.com\/?p=3513"},"modified":"2022-03-02T11:06:12","modified_gmt":"2022-03-02T04:06:12","slug":"omnichannel","status":"publish","type":"post","link":"https:\/\/www.manpham.com\/omnichannel.html","title":{"rendered":"B\u00e1n h\u00e0ng \u0111a k\u00eanh &#8211; \u00c1p d\u1ee5ng Omnichannel kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n"},"content":{"rendered":"<p><b>B\u00e1n h\u00e0ng \u0111a k\u00eanh Omnichannel<\/b> l\u00e0 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi \u1edf Vi\u1ec7t Nam t\u1eeb 2-3 n\u0103m v\u1ec1 tr\u01b0\u1edbc nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng kinh doanh hi\u1ec7u qu\u1ea3. Nhu c\u1ea7u mua s\u1eafm c\u00e0ng nhi\u1ec1u v\u00e0 khi con ng\u01b0\u1eddi thay \u0111\u1ed5i h\u00e0nh vi, th\u1ecb hi\u1ebfu c\u1ee7a h\u1ecd, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u0169ng c\u1ea7n theo s\u00e1t v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3. B\u1ea1n b\u1eb1ng m\u1ecdi c\u00e1ch ph\u1ea3i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u m\u1eb7t tr\u1eadn \u0111\u1ec3 kh\u00e1ch d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n khi h\u1ecd c\u00f3 nhu c\u1ea7u. Tuy nhi\u00ean kh\u00e1i ni\u1ec7m v\u1ec1 B\u00e1n h\u00e0ng \u0111a k\u00eanh Omnichannel nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn c\u00f2n \u0111ang m\u01a1 h\u1ed3 v\u00ec v\u1eady b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n.\u00a0<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">N\u1ed9i dung b&agrave;i vi\u1ebft<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Omnichannel_la_gi\"><b>Omnichannel l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, Omnichannel l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn b\u00e1n h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh c\u00f9ng l\u00fac, v\u1eeba gi\u00fap \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 b\u00e1n h\u00e0ng, v\u1eeba gi\u00fap mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t nh\u1ea5t tr\u00ean m\u1ecdi k\u00eanh v\u00e0 m\u1ecdi thi\u1ebft b\u1ecb.<\/p>\n<p>Khi b\u1ea1n b\u00e1n h\u00e0ng \u0111a k\u00eanh, th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n ho\u1eb7c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, qua \u0111i\u1ec7n tho\u1ea1i, hay t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng ngo\u1ea1i tuy\u1ebfn v\u1edbi m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, nh\u1ea5t qu\u00e1n.<\/p>\n<p>Omnichannel l\u00e0 thu\u1eadt ng\u1eef ph\u00e1t tri\u1ec3n t\u1eeb thu\u1eadt ng\u1eef Multichannel. Tuy nhi\u00ean n\u00f3 \u0111i s\u00e2u h\u01a1n v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng khi h\u1ecd mua s\u1eafm, c\u0169ng nh\u01b0 mang \u0111\u1ebfn cho c\u00e1c ch\u1ee7 shop m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd \u0111a k\u00eanh chuy\u00ean nghi\u1ec7p, t\u1ed1i \u01b0u h\u01a1n. Khi \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean h\u00e0ng ch\u1ee5c k\u00eanh kh\u00e1c nhau v\u00e0 qu\u1ea3n l\u00fd m\u1ecdi th\u1ee9 tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd b\u00e1n l\u1ebb \u0111a k\u00eanh duy nh\u1ea5t.<\/p>\n<p>T\u1ea5t c\u1ea3 c\u00e1c tr\u1ea3i nghi\u1ec7m tr\u00ean n\u1ec1n t\u1ea3ng b\u00e1n l\u1ebb \u0111a k\u00eanh Omnichannel s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c khi \u00e1p d\u1ee5ng multichannel, nh\u01b0ng \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i th\u00ec kh\u00f4ng \u0111\u00fang. N\u00ean nh\u1edb r\u1eb1ng cho d\u00f9 b\u1ea1n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing tuy\u1ec7t v\u1eddi, tham gia m\u1ecdi chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 s\u1edf h\u1eefu trang web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t. Nh\u01b0ng n\u1ebfu c\u00e1c k\u00eanh n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p, kh\u00f4ng l\u00e0m vi\u1ec7c c\u00f9ng nhau th\u00ec \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n l\u1ebb \u0111a k\u00eanh.<\/p>\n<p>Tr\u1ea3i nghi\u1ec7m b\u00e1n l\u1ebb \u0111a k\u00eanh Omnichannel l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ng\u00e0y nay c\u1ea7n t\u1eadp trung \u0111\u1ea7u t\u01b0. N\u1ebfu doanh nghi\u1ec7p\/c\u1eeda h\u00e0ng \u0111ang s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng hay trang web, Facebook v\u00e0 gian h\u00e0ng tr\u00ean Shopee, Lazada, ho\u1eb7c Sendo\u2026, h\u1ecd nh\u1ea5t \u0111\u1ecbnh n\u00ean tham gia b\u00e1n h\u00e0ng \u0111a k\u00eanh v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>Nh\u01b0ng r\u1ea5t ti\u1ebfc, trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, kh\u00e1ch h\u00e0ng v\u1eabn thi\u1ebfu tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 ch\u1ec9 nh\u1eafn tin tr\u00ean k\u00eanh n\u00e0y ho\u1eb7c k\u00eanh kia m\u1ed9t c\u00e1ch r\u1eddi r\u1ea1c b\u1edfi c\u00e1c ch\u1ee7 shop ch\u01b0a bi\u1ebft v\u1eadn d\u1ee5ng b\u00e1n l\u1ebb \u0111a k\u00eanh omnichannel cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<figure id=\"attachment_3516\" aria-describedby=\"caption-attachment-3516\" style=\"width: 681px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-ban-hang-da-kenh.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3516\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-ban-hang-da-kenh-650x373.jpg\" alt=\"B\u00e1n h\u00e0ng \u0111a k\u00eanh - \u00c1p d\u1ee5ng Omnichannel kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n\" width=\"681\" height=\"391\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-ban-hang-da-kenh-650x373.jpg 650w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-ban-hang-da-kenh-1024x588.jpg 1024w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-ban-hang-da-kenh-768x441.jpg 768w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-ban-hang-da-kenh-380x218.jpg 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-ban-hang-da-kenh-800x459.jpg 800w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-ban-hang-da-kenh.jpg 1080w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/a><figcaption id=\"caption-attachment-3516\" class=\"wp-caption-text\">B\u00e1n h\u00e0ng \u0111a k\u00eanh &#8211; \u00c1p d\u1ee5ng Omnichannel kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n<\/figcaption><\/figure>\n<h2><span id=\"Loi_ich_tu_ban_hang_da_kenh\"><b>L\u1ee3i \u00edch t\u1eeb b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/b><\/span><\/h2>\n<p>B\u00e1n h\u00e0ng \u0111a k\u00eanh mang \u0111\u1ebfn r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch. H\u00ecnh th\u1ee9c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng th\u1eddi \u0111\u1ea1i 4.0 v\u00e0 d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng c\u00e1c k\u00eanh mua s\u1eafm c\u1ee7a m\u00ecnh. Vi\u1ec7c ch\u1ed1t \u0111\u01a1n, thanh to\u00e1n, v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a \u0111\u1ec1u di\u1ec5n ra m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, c\u00e1c nh\u00e0 kinh doanh s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch nh\u01b0:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Gia t\u0103ng l\u01b0\u1ee3ng traffic<\/b>, t\u0103ng m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 mua v\u00e0o b\u1ea5t c\u1ee9 th\u1eddi \u0111i\u1ec3m n\u00e0o, khi \u0111ang \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u v\u00e0 thanh to\u00e1n linh ho\u1ea1t nh\u1ea5t. C\u00f3 th\u1ec3 ng\u1ed3i 1 ch\u1ed7 v\u00e0 so s\u00e1nh nhi\u1ec1u m\u1eb7t h\u00e0ng gi\u1ed1ng nhau \u1edf nhi\u1ec1u c\u1eeda h\u00e0ng b\u00e1n kh\u00e1c nhau.<\/li>\n<li style=\"font-weight: 400;\"><b>Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/b> <b>kh\u00e1ch h\u00e0ng<\/b> d\u1ec5 d\u00e0ng. Doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u, mua nhi\u1ec1u. \u0110\u1eb7c bi\u1ec7t l\u00e0 email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ti\u1ec7n trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/li>\n<li style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 <b>b\u00e1n h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh<\/b> kh\u00e1c nhau. C\u00f9ng 1 m\u1eb7t h\u00e0ng c\u00f3 th\u1ec3 b\u00e1n tr\u00ean \u0111a k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi mua. Ngo\u00e0i l\u1ee3i \u00edch cho doanh nghi\u1ec7p th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch t\u0103ng tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li style=\"font-weight: 400;\"><b>S\u1ef1 trung th\u00e0nh<\/b> c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u0169ng cao h\u01a1n. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng, \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 nhanh ch\u00f3ng.<\/li>\n<\/ul>\n<h2><span id=\"Ap_dung_Omnichannel_kinh_doanh_hieu_qua_hon\"><b>\u00c1p d\u1ee5ng Omnichannel kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n<\/b><\/span><\/h2>\n<p>Chi\u1ebfn l\u01b0\u1ee3ng omni-channel \u2013 ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng \u0111a k\u00eanh \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng v\u00e0 thanh c\u00f4ng nh\u01b0: Beemart, Starbucks, Topshop\u2026 Nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt doanh nghi\u1ec7p, c\u1eeda h\u00e0ng kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3, sai l\u1ea7m trong c\u00e1ch th\u1ef1c hi\u1ec7n.<\/p>\n<p>C\u1eeda h\u00e0ng, doanh nghi\u1ec7p mu\u1ed1n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Omni-channel hi\u1ec7u qu\u1ea3, c\u1ea7n l\u01b0u \u00fd nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng sau:<\/p>\n<h3><span id=\"Danh_gia_tong_quat_de_hieu_ve_khach_hang\"><b>\u0110\u00e1nh gi\u00e1 t\u1ed5ng qu\u00e1t \u0111\u1ec3 hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng<\/b><\/span><\/h3>\n<p>\u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh, doanh nghi\u1ec7p c\u1ea7n <b>x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/b> hi\u1ec7u qu\u1ea3. Ph\u00e2n t\u00edch nhu c\u1ea7u kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. S\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u ph\u00e2n t\u00edch insight ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 ai? Nhu c\u1ea7u l\u00e0 g\u00ec? Y\u00eau th\u00edch g\u00ec? C\u1ea7n g\u00ec? \u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f3i quen ti\u00eau d\u00f9ng, h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi xem s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.\u00a0<\/p>\n<figure id=\"attachment_3517\" aria-describedby=\"caption-attachment-3517\" style=\"width: 673px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-quan-ly-ban-hang-da-kenh.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3517\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-quan-ly-ban-hang-da-kenh-565x480.jpg\" alt=\"\u00c1p d\u1ee5ng Omnichannel kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n\" width=\"673\" height=\"572\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-quan-ly-ban-hang-da-kenh-565x480.jpg 565w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-quan-ly-ban-hang-da-kenh-380x323.jpg 380w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/phan-mem-quan-ly-ban-hang-da-kenh.jpg 680w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/a><figcaption id=\"caption-attachment-3517\" class=\"wp-caption-text\">\u00c1p d\u1ee5ng Omnichannel kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n<\/figcaption><\/figure>\n<h3><span id=\"Xay_dung_thong_diep_nhat_quan_lien_mach_giua_cac_kenh\"><b>X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n, li\u1ec1n m\u1ea1ch gi\u1eefa c\u00e1c k\u00eanh<\/b><\/span><\/h3>\n<p>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh hi\u1ec7u qu\u1ea3 l\u00e0 ph\u1ea3i c\u00f3 n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p li\u1ec1n m\u1ea1ch, nh\u1ea5t qu\u00e1n. Sau khi ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng, t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, y\u00eau c\u1ea7u doanh nghi\u1ec7p c\u1ea7n th\u1ed1ng nh\u1ea5t n\u1ed9i dung \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng t\u1eeb online \u0111\u1ebfn offline.\u00a0<\/p>\n<p>S\u1ef1 li\u1ec1n m\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n c\u1ee7a th\u00f4ng \u0111i\u1ec7p s\u1ebd t\u1ea1o n\u00ean <b>tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/b> t\u1ed1t nh\u1ea5t. H\u00ecnh \u1ea3nh doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9, t\u1ea1o l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ph\u00f9 h\u1ee3p.\u00a0<\/p>\n<h3><span id=\"Quan_ly_kho_hieu_qua\"><b>Qu\u1ea3n l\u00fd kho hi\u1ec7u qu\u1ea3<\/b><\/span><\/h3>\n<p>V\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 qu\u1ea3n l\u00fd kho hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i, qu\u1ea3n l\u00fd th\u1ed1ng <b>nh\u1ea5t s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a<\/b>, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c tr\u00ean c\u00e1c k\u00eanh b\u00e1n h\u00e0ng. Tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m c\u00f3 tr\u00ean website nh\u01b0ng trong kho l\u1ea1i kh\u00f4ng c\u00f3 do \u0111\u00e3 c\u00f3 kh\u00e1ch mua h\u00e0ng tr\u00ean \u1ee9ng d\u1ee5ng.<\/p>\n<p>Qu\u1ea3n l\u00fd kho t\u1ed1i \u01b0u c\u0169ng l\u00e0 c\u00e1ch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, gi\u00fap doanh nghi\u1ec7p b\u1ed5 sung s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a k\u1ecbp th\u1eddi ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"Lua_chon_kenh_ban_hang_phu_hop_khong_om_dom\"><b>L\u1ef1a ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p, kh\u00f4ng \u00f4m \u0111\u1ed3m<\/b><\/span><\/h3>\n<p>B\u00e1n h\u00e0ng \u0111a k\u00eanh \u2013 <b>omnichannel retail <\/b>mang l\u1ea1i c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u n\u01a1i, t\u0103ng doanh s\u1ed1 hi\u1ec7u qu\u1ea3.<\/p>\n<p>Tuy nhi\u00ean, vi\u1ec7c b\u00e1n h\u00e0ng \u0111a k\u00eanh s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3 n\u1ebfu doanh nghi\u1ec7p \u00f4m \u0111\u1ed3m qu\u00e1 nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb, ph\u00e2n t\u00e1n nh\u00e2n l\u1ef1c v\u00e0 t\u00e0i ch\u00ednh, nh\u01b0ng doanh s\u1ed1 mang l\u1ea1i kh\u00f4ng cao.<\/p>\n<p>C\u1ea7n ph\u00e2n t\u00edch th\u00f3i quen kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u n\u00f3. Doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u0111\u1ed9i ng\u0169 ph\u00e2n t\u00edch v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n<figure id=\"attachment_3515\" aria-describedby=\"caption-attachment-3515\" style=\"width: 643px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/nen-tang-omnichannel.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3515\" src=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/nen-tang-omnichannel.png\" alt=\"L\u1ef1a ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p, kh\u00f4ng \u00f4m \u0111\u1ed3m\" width=\"643\" height=\"345\" srcset=\"https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/nen-tang-omnichannel.png 512w, https:\/\/www.manpham.com\/wp-content\/uploads\/2022\/03\/nen-tang-omnichannel-380x204.png 380w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><figcaption id=\"caption-attachment-3515\" class=\"wp-caption-text\">L\u1ef1a ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p, kh\u00f4ng \u00f4m \u0111\u1ed3m<\/figcaption><\/figure>\n<h3><span id=\"Luon_thu_nghiem_va_doi_moi_de_dua_ra_chien_luoc_ban_hang_da_kenh_ly_tuong\"><b>Lu\u00f4n th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00fd t\u01b0\u1edfng<\/b><\/span><\/h3>\n<p>Th\u00f3i quen mua s\u1eafm, ti\u00eau d\u00f9ng v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7, n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng lu\u00f4n thay \u0111\u1ed5i. Doanh nghi\u1ec7p c\u1ea7n c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb m\u1edbi, th\u1eed nghi\u1ec7m k\u1ebft qu\u1ea3 \u0111\u1ec3 l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u.<\/p>\n<p>V\u1edbi c\u00e1c doanh nghi\u1ec7p ch\u01b0a \u1ee9ng d\u1ee5ng b\u00e1n h\u00e0ng \u0111a k\u00eanh, c\u1ea7n m\u1ea1nh d\u1ea1n \u0111\u1ea7u t\u01b0 \u0111\u1ec3 thay \u0111\u1ed5i k\u00eanh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m. Bi\u1ebfn \u0111\u1ed5i \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<p>Hi v\u1ecdng b\u00e0i vi\u1ebft B\u00e1n h\u00e0ng \u0111a k\u00eanh &#8211; \u00c1p d\u1ee5ng Omnichannel kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 v\u1ec1 Omnichannel \u0111\u1ec3 linh ho\u1ea1t trong ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, ti\u1ebfp c\u1eadn c\u00e1c k\u1ecbch b\u1ea3n kinh doanh \u0111a k\u00eanh m\u1edbi v\u00e0 t\u0103ng t\u1ed1c ho\u1ea1t \u0111\u1ed9ng. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 n\u00e2ng t\u1ea7m tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00f3a nh\u00f2a ranh gi\u1edbi gi\u1eefa b\u00e1n h\u00e0ng tr\u00ean online v\u00e0 b\u00e1n t\u1ea1i c\u1eeda h\u00e0ng c\u0169ng nh\u01b0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u01b0\u1ee3t b\u1eadc.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;3513&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 b\\u00e0i vi\\u1ebft post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;B\\u00e1n h\\u00e0ng \\u0111a k\\u00eanh - \\u00c1p d\\u1ee5ng Omnichannel kinh doanh hi\\u1ec7u qu\\u1ea3 h\\u01a1n&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1n h\u00e0ng \u0111a k\u00eanh Omnichannel l\u00e0 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi \u1edf Vi\u1ec7t Nam t\u1eeb 2-3 n\u0103m v\u1ec1 tr\u01b0\u1edbc nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng kinh doanh hi\u1ec7u qu\u1ea3. Nhu c\u1ea7u mua s\u1eafm c\u00e0ng nhi\u1ec1u v\u00e0 khi con ng\u01b0\u1eddi thay \u0111\u1ed5i h\u00e0nh vi, th\u1ecb hi\u1ebfu c\u1ee7a h\u1ecd, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u0169ng c\u1ea7n theo s\u00e1t v\u00e0 \u0111\u00e1p [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":3514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"1","footnotes":""},"categories":[271],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00e1n h\u00e0ng \u0111a k\u00eanh - \u00c1p d\u1ee5ng Omnichannel kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n | Man Pham Blog<\/title>\n<meta name=\"description\" content=\"B\u00e1n h\u00e0ng \u0111a k\u00eanh Omnichannel l\u00e0 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi \u1edf Vi\u1ec7t Nam t\u1eeb 2-3 n\u0103m v\u1ec1 tr\u01b0\u1edbc nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng kinh doanh hi\u1ec7u qu\u1ea3. 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